Tag Archive for: content creation
https://strategylab.ca/wp-content/uploads/2021/12/how-does-tiktok-know-what-I-want.jpg 1347 2024 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-12-02 14:22:162022-01-07 14:53:18How Does TikTok Know Exactly What Type of Videos I Want To Watch?
https://strategylab.ca/wp-content/uploads/2021/11/Pacific-Fresh-Fish-About-Us-Page.jpg 1111 2024 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-12-01 13:29:282022-01-12 14:27:0410 Ways To Make Your ‘About Us’ Page Awesome
https://strategylab.ca/wp-content/uploads/2021/07/how-long-does-the-content-youre-creating-need-to-be.jpg 1602 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-07-20 14:10:362021-07-20 15:23:15How Long Does My Online Content Need To Be?
https://strategylab.ca/wp-content/uploads/2020/01/How-a-Content-Strategy-Works-as-an-SEO-Strategy.jpg 1770 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2020-01-16 09:36:412020-04-09 12:47:42How a Content Strategy Works as an SEO Strategy. Including Examples!
https://strategylab.ca/wp-content/uploads/2014/06/marketing-strategy-regina-stratlab.jpg 6720 7680 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2019-04-07 11:48:542019-05-20 10:20:17The 39 Week GoPro Challenge
https://strategylab.ca/wp-content/uploads/2018/01/The-Ultimate-Social-Media-Strategy-For-Any-Company-or-Organization-22The-3-P’s22.jpg 3840 5120 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2018-02-02 22:42:122018-02-03 13:37:11The Ultimate Social Media Strategy For Any Company or Organization: “the 3 P’s”
https://strategylab.ca/wp-content/uploads/2014/07/Quote-Richard-Feynman-study-hard.jpg 869 1200 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2014-07-02 01:06:412016-12-17 21:36:27If You Want To Be an Amazing (Blank), Study the Amazing (Blankers)
It’s a simple thought that has profound consequences.
If you wish to be the best, you must study the best.
If you want to be amazing at golf, study the great golfers.
If you want to be an amazing comedian, watch the great comedians.
If you want to be a world renown hypnotist, you’d be wise to study the greatest hypnotists in the world.
Never before has it been easier to study the masters of our craft. Whatever you do, whatever you’re into, you can find someone in the world who’s amazing at it and better yet you can subscribe to their YouTube channel.
Start following people you’d consider a mentor in your line of work.
For the past 5 years I’ve been listening to some of the greatest storytellers of our time. They study their craft, they try different things and they keep their audience coming back for more every week.
I regularly listen to Ira Glass from the This American Life podcast. Ira is one of the best storytellers I’ve ever listened to. If Malcolm Gladwell’s 10,000 hour rule is true, I’d be willing to bet that Ira Glass has told stories for well over 10,000 hours. He’s simply brilliant to listen to.
Steven Levitt & Stephen Dubner from the Freakonomics series of books (Freakonomics, Super Freakonomics, Think Like a Freak), movie and now a podcast. I think Freakonomics should be one of the books you have to read in highschool, much like Shakespeare, but a new and improved fascinatingly remarkable Shakespeare.
Another long time favourite of mine, RadioLab. You have to listen to it to believe it. But Jad Abumrad and Robert Krulwich entertain week in week out. The production on RadioLab is probably the best out of any podcast I’ve every listened to. The saying “you never get more out of something than what you put in to it” couldn’t be more true for RadioLab. They tell some of the most fascinating stories.
In the marketing world, I like listening to the Six Pixels of Separation podcast. The host Mitch Joel is Canadian, he run an agency out of Toronto and Montreal. He always ends up asking the most interesting questions, he’s one of the smartest marketing minds in our world, you’ll see a lot more of Mitch Joel in the future. (oh yeah, and he’s CANADIAN! That’s awesome)
The BeanCast is another of my all time favs. Bob Knorpp invites 3-4 guests who’re are notable marketing minds from all over the world, you get a diverse opinion on many topics from Social Media to traditional advertising. Some of my favourite episodes are the ones with Peter Shankman, Edward Bouches, Scott Monty, and of course Saul Colt.
One last honourable mention goes to WNYC’s Planet Money Podcast. Always a new and interesting topic that the hosts seem to spin into the coolest story you’ve heard all week. You have to listen to Planet Money at least once, you’re guaranteed to learn a lot!
I want to be an amazing storyteller one day, I know that will take a lot of practice, but that’s the hard part you can’t fake past. But it’s never been easier to find our mentors, to follow our hero’s, and to watch the very people we look up to.
What amazing (blank) are you studying to be?
https://strategylab.ca/wp-content/uploads/2012/10/sidney-perry-105613.jpg 3456 5184 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2012-10-28 20:13:552017-12-20 17:13:23The Greatest Myth About Creativity…
is that it just happens. Creativity is an art form, an unquantifiable, an intangible quality. It’s easy to claim “I am creative” then hide behind “but I have writers block” and not do anything, you’re not creative, you’re lazy.
Creativity does not just happen. It doesn’t come out of no where at random. Creativity comes from discipline. Creativity only exists within constraints. Once you define the limits of your thinking, then and only then can you explore how far within those limits you can go.
People don’t just “become inspired”, you get inspired when you wake up every morning and create something. When you have a religious discipline for the creative process. You have bad days and good days, brilliantly creative days and horribly useless days. The most important part isn’t the act of being creative, it’s the fact that no matter what happens the day before, you get up the next day and try again. Creativity is a habit of the relentlessly disciplined.
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Though Saskatchewan and Regina may not be the blogging mecca we all predicted it would be, there are still many talented writers here (and many more in the making). As an organization or individual, if you wish to grow your brand online whatsoever, Creating content is inevitable, you may as well start sooner than later.
If you take writing seriously you’re always looking for ways to get better. The more you read, the better understanding you have of what makes a great blog and what doesn’t. Below are some of the best posts on writing and blogging I’ve stumbled upon. If YOU have some great articles on writing you’ve come across, don’t be afraid to leave a link in the comment below.
1. Copyblogger is like the Wayne Gretzky of blogging, here’s a great 5 step formula: The Simple 5-Step Formula for Effective Online Content
2. Another from Copyblogger, this one is a lot of little ideas that may help you. 73 Ways to Become a Better Writer
3. From Mitch Joel, a piece of what a blog actually should be. He’s from Canada, he’s smart, read it. What Is A Blog? The Question That Won’t Go Away
4. For any writer trying to improve his or her writing needs to read this. You’d be silly not to. The Two Most Import Words in Blogging
5. Ira Glass On Creativity (or, The Gap Between Our Taste And Our Work…) – Ira Glass hosts one of my favorite Podcasts, This American Life, he’s a brilliant story teller. One of the best of our time. Ira Glass On Creativity (or, The Gap Between Our Taste And Our Work…) Read more