From Ann Handley’s Everybody Writes, a wonderful read on content creation. I thought it was a book on “writing” but really it’s a book on developing your online brand. There’s so many little tips and tricks she has. I was recommended this book from my friend Shannon. She said if she taught a class on marketing Everybody Writes would be the textbook.
One part we talked about with my class that seemed to really help folks was the average length of content for various mediums on the internet. Never ask yourself again, “is this long enough?” or “How long does this need to be?” Here’s your answer in the average length of content creation.
Here are the average length of content:
- Facebook post (100-140 characters)
- Tweet (120-130 characters)
- YouTube video (3-3.5 minutes)
- Podcast (22 minutes)
- Email subject lines (50 or fewer characters)
- Website text line (12 words)
- Paragraph (3-4 lines maximum)
- Blogs (1,500 words)
- Title tag (55 characters)
- Meta description (155 characters)
- Domain name (8 characters)
I know what you’re thinking. What about TikTok and Instagram!? I think for both of these shorter is better until is isn’t. Meaning, shorter will most likely be better but every now and then longer form posts are what the people want.
Test it. These are guidelines and your audience may want something different. You can always test it to see where you gain engagement, follows or DM’s.
In closing. I’m roughly 1273 words short for the ideal blog post. Sometimes you aren’t going to hit these numbers and that’s OKAY! Please don’t stuff sentences in here that don’t belong. Your audience will know faster than my Econ Prof in university that you’re writing fluff.