Sometimes the best way to get more traffic to your website is to understand what traffic you get and more importantly why. This post explores the top ten pages on the StratLab website and why they are there.
Here’s a list of the top ten pages on the Strategy Lab website going back a year. Of the top ten pages, two are main pages on our website (Home, About), one resource page (Customer Service Strategy) and the rest are blog posts. When it comes to website traffic, you need lots of content on your website to attract people. Your main pages will only get so many clicks, you need to start publishing about what you care about, what you’re an expert on, and what inspires you! Bonus points if you can write a poem too!
- How to get your Facebook Page Back – Written by Carter in 2019, accounts for 50% of our website traffic for the past few years. At the time of writing, Carter figured out how to get a Facebook page back in a really interesting way. The funnier part is I (Jeph) told him that it would be impossible to get a Facebook page back in the way he was thinking. It took him two weeks and he got the Facebook page back. But 70 some comments later he had to shut the blog post comments down because it was becoming a full-time job AND Facebook changed something internally that made the hack more difficult to work. We still get messages and calls weekly from people who NEED their Facebook page back.
- 30 Podcast Episodes You Need To Listen To Before You Die – Accounts for roughly 12% of our website traffic. I love podcasts and after a few too many people asking me for my podcast recommendations I decided to put this post together. Some gold in there! One of my favourites is ThePsychopath Test.
- Home Page – Accounts for 6% of overall traffic to our website. This is normal, your home page is most likely one of your most visited pages, as it should be.
- What is “Flexing”? And Why You Shouldn’t – Written in 2018 and accounts for 3% of overall traffic. This was written at a time when social media was overridden with people only sharing the magical moments in their life. Opting out of the less than amazing moments that could have been posted to level out the expectation about one’s life.
Not that anything has changed about social media, and flexing as well, I still recommend you not to. Better yet, try “reverse signaling“!
- No You‘re Not An Entrepreneur, You’re Part of a Pyramid Scheme – Accounts for 2% of overall website traffic. This post actually got us in trouble. Eddy was approached on the street one day by someone who thought the article was offensive. You can decide. There are so many of these going around lately it’s scary. Watch the John Oliver video embedded in the article, it’s worth a watch.
- How Facebook Influences Elections: The Great Hack Documentary – Accounts for 1% of overall website traffic. I watched the documentary on Netflix and instantly had to write about it. The amount of power these social platforms have over us is incredible. And the sad part is the vast majority of us have no clue what’s happening to us.
Watch the doc, you may be terrified of social media after, but I bet you’ll treat it a little different.
- The Most Infamous Street Artist of All Time – Written in 2017 and accounts for 1% of overall website traffic. I think this was after I watched Exit Through the Gift Shop. I’ve always loved the meaning behind Banksy’s art. This post is special because it’s a collection of my favourites. Scrolling through the article you can’t help but be amazed by his ingenuity and creativity. What an inspiration.
- 27 Questions About Your Customer Service Strategy – First published in 2012, accounts for <1% of website traffic. All we wanted to do with this one was to give anyone who works in customer service a bunch of questions to help guide their strategy. Looking back now though, I'm guessing it was the Bulldog in a tutu that brought all that traffic in!
- About Us – Accounts for less than 1% of traffic. People like to know who a company actually is. We encourage folks to put their team on their website. It creates trust and shows people that you’re proud of your team and the work you do. The more trustworthy you are, the easier sales are to make. Show your team, put them on video, and open up about who you are.
- By The Way I Think You Are Awesome | Edgar Alan Poems Vol 4 – Written in 2016 and accounts for less than 1% of traffic. This was a poem I wrote one Saturday morning when I woke up. I know, I know weird right? Well, when inspiration strikes you must create! Turns out that 6 years later people still want to know they’re awesome.
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