Teaching social media marketing classes over the years had me trying to distill what I’ve learned into the most important lessons I can give you. These are the three most important tips for Instagram.
These three “hacks” will make you better at Instagram, guaranteed. The feedback I received from one of my students was on gaining followers; “She never thought this many people would be interested in her art.” All from following like-minded people.
Want to know who shows up in your timeline the most? Insights can tell you! If someone is oversharing you can easily unfollow them.
How about your most liked photos or most viewed stories? Yup insights can tell you what you’re most popular photos are over the past two years. You can create a benchmark of “average amount of engagement” per post and set future goals from there.
Why is this helpful? Well without knowing what your best photos are, how can you plan the future of your account? How do you know what your audience likes? Stop guessing as to what does the best on your feed, go into Insights and find out for yourself!
Use previous measurements of success to help influence future strategy.
Who are you following? Who are you interacting with? Want to gain followers but your account has plateaued? Well, who are you talking to regularly? Whose photos are you liking regularly? How are you increasing your audience regularly?
The easiest way to do this is to follow more people on a regular basis. Not just follow more people, talk to them, like their posts, and engage with them. No passive doom scrolling here, only active engagement while on social media.
Why is this helpful? If you don’t talk to anyone and you don’t like photos then how do you expect people to find your account? Hashtags? I’m sorry but you don’t want the hashtag searchers to be finding you, that’s a whole different world! Yes, it works for some but it’s not a sustainable strategy. Following people shows you actually care about what they’re posting. AND generally, when you follow someone, they click your profile to see if you’re an ax murderer and if you’re not, most likely you’ll get a follow back. Doesn’t work 100% of the time but it doesn’t have to to increase your followers by a substantial amount.
3. Who’s tagging you?
If you ever want to see if an account is as good as it seems, click on their “tagged in” photos. It’s a good indication if a brand/person is fake. The thinking being if you are fake, rarely will people tag you in photos. The opposite is true if you’re good at being yourself.
So how do you get more people to tag you in photos? Tag them in photos first of course!
Why is this helpful? Accounts that get tagged all the time show the Instagram algorithm that there’s something of value there. Tagging others in your posts shows Instagram you aren’t a lazy poster. And the easiest way to get someone to share your post is to tag them in it.
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