“Touchy Feely” Class at the Stanford Graduate School of Business has been the number one class for 45 years!
“Touchy Feely class” or interpersonal dynamics class at the Stanford Graduate School of Business was the number one class based on student voting for the past 45 years! Makes you wonder about what is taught in class, what students learn, and why students like it the most.
Could it be the real world impact a class like that has on these students? Or the complete avoidance of anything to do with emotions, love, and relationships in traditional business classes? The fact remains that understanding interpersonal relationships is one of the most valuable skills in 2017 and beyond. Ori and Rom Brafman believe is has to do with the most underrated characteristic in business, vulnerability.
Click: the magic of instant connections
I first read about Touchy Feely class in Ori Braffman’s book Click. The book is about the five principles that make people click. The first and most counterintuitive principle is vulnerability, the most underrate characteristic in business. You may have heard of Brené Brown’s The Power of Vulnerability, an amazing Ted talk on how opening up and leading with the heart is the most effective leadership tool. (PS: I like this talk of hers even better: Listening to Shame.
“Vulnerability is our most accurate measure of courage.” -Brené Brown
Maybe Stanford is on to something…
From Stanford’s website:
The ability to forge strong relationships with others is crucial to becoming a more effective manager in today’s complex, global, and highly interdependent organizations.
Technology can never replace authentic relationship building
It’ll enhance it, make it easier in come respects and more difficult in others. Technology has already changed the way we build, maintain and adapt to relationships but some things will never change. Trust, authenticity, humility, all matter No matter what changes about technology, the people behind the technology, developing it and using it still reply on human beings.
In business we rarely talk about how we’re building relationships, how we’re becoming a better team, how we’re becoming better people. But why the hell not? It’s the most important part of business. If you can’t figure out how to get along with other people it’s going to a long lonely life. People are number one, they always will be number one, no matter what technology comes along we will always have to know how to build relationships with other human beings.
How are you building your interpersonal relationship skills daily?
Stop telling people you believe in “relationship building” and “networking”, show people how are you practicing that regularly. Meeting new people, connecting with old friends, volunteering to make new friends, whatever your thing is, keep doing it! If you don’t have “a way” to grow your network, ask someone for advice, you need to start making it a priority. Start reaching out to people and connecting on whatever they want to talk about, be a good listener first. We are all learning how to communicate better, take as many opportunities as you can to be around, communicate with, and help people.
That said, is the phrase you use just before you disagree with whatever the other person said.
Brenda: “This new martini shaker is really the bees knees! You can take it completely apart to clean it and it has a handle!”
Tom: “That said, the handle is bulky and makes it look dumb and it’ll probably fall apart because of all the different parts to it.”
You see, being the “Devil’s Advocate” makes you sound like an ass. Stop it.
That said, maybe it’s good to be an ass every now and then?
No, it’s not.
Don’t do it. It makes you sound argumentative, you lose rapport and that person doesn’t want to talk to you anymore. When you disagree with someone, which whether you admit to it or not, that’s what you’re doing when you play devil’s advocate, you’re giving them a great reason not to ask you never time.
I heard this first from Richard Branson in the Virgin Way. He talks about how these two words should never be uttered in the context of business. The exact opposite of the 7 most important words a leader can say.
As you prepare your speech being the Devil’s advocate remember you’re going to lose all respect from the party you’re arguing with. As Seth Godin once eloquently put it, “the Devil is doing just fine on his own, he does NOT need you to advocate for him!”.
It’s easy to disagree with people, it’s hard to find common ground where you can agree. Try to take the high road, stop disagreeing with people, you’ll be much more fun at cocktail parties!
Stop listening to your fans. “Your enemies know information your friends won’t tell you.”
I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the
When validation has gone too far
I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.
Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?
I instantly said, “We should be doing that with clients!”
Or should we?
Lie to people
It’s unethical. It’s immoral at times. But if you want to be the best salesperson around just lie to people. Stretch the truth, “you look great in that shirt!”, “You definitely need the F-350!”, “You should go with the full rebrand package, it’ll be the best for your company!”
Lying to people may help you make a sale but you’re ruining a future relationship. People don’t forget.
There was a story of Patagonia, the retailer. They are known for being kind to the earth, their customers, and employees. I heard a story about an all-star salesperson. She was easily making her budgets sometimes setting records in the company for sales. So much success that the CEO had to go see how this person was doing such a bang-up job!
The CEO goes to the store to congratulate the employee, but instead instantly fires her on the spot. He had just witnessed this “all-star” employee lie to a customer so that they would buy a jacket. The CEO explained in a heartfelt email that Patagonia doesn’t want to simply just sell products, they help people what whatever it is they need. Over-selling to someone is a great way to lose a customer forever.
Just help people, no questions asked
The problem is people trust you, when you’re in a position of power (yes any salesperson is in a position of power) people look up to you, they assume you have their best interests in mind. When you take someone’s trust and use it to increase your sales, you will lose. Maybe not immediately, but in the long run you can’t keep finding new people to sell to, you’ll run out of repeat customers and won’t understand why.
You’ll blame marketing or sales. You’ll put more pressure on your salespeople, they won’t like that, they either get sleazier and “make a sale at any cost” or they quit. Both terrible options for the long-term viability of your company. Every time someone leaves, they tell more people about what you’re doing. It’s easy to blame marketing or sales for business strategy problems. Maybe it’s time you took your team off commission based pay, it’s ruining relationships.
I still think the worst people are the people who lie to you to help themselves out. The worst. Putting money before people is wrong.
Stop blaming “sales” start reinventing “how you sell“
No one likes “selling”. I mean they probably LOVE the money from it but c’mon, convincing people to buy your wares? What is this? 1933? No one wants to buy from you. We want to be entertained, we want our friends to tell us about you, we want to fall in love what you do.
That’s hard, any new strategy in 2017 will be, but as long as your strategy is difficult you’re on the right track. Stop trying for the “easy sell”. The low hanging fruit exists in every industry, don’t fall for that, do what’s hard.
Go for the long sale. Don’t over sell. Remember, everyone has a much better memory now that you share on Instagram every day.
We remember when people fuck us over
It’s hard to forget when someone uses and abuses us and our wallets. If you do it, or work for a company that does it, be prepared for people to never hire you ever again. I remember people from 10 years ago that made a sale, not caring about the consumer (me), you just remember the feeling you got after. It’s very unpleasant.
You don’t need to make that extra recommendation. You don’t need to oversell to everyone, McDonald’s does that, you don’t need to.
How do you “sell” in 2017?
You be really, really, good. Give people a reason to hire you. Show the value in what you bring to the table and believe in yourself. Word-of-mouth has been and always will be the most powerful form of marketing, use it to your advantage.
Find moments to do the right thing, when there’s no monetary value
Caring about your people, helping other organizations in your community, doing the right thing because it’s the right thing to do. This is the new competitive advantage. Leopold’s and Victorias group in Regina, every year in December give away thousands of dollars to charities in the communities they operate. Victoria’s alone gave away $12,000 last year at Christmas time. When you have a choice of when to eat or drink it hard not to at least consider going to Leo’s or Vic’s because you probably know someone who was affected by the give-a-ways. I know I was.
A post shared by Leopold’s Tavern (@leopoldstavern) on
A post shared by Victoria’sTavern (@vicstavern) on
Both Leopold’s and Victoria’s had to do something different this past December, so why not try help in the fight against drinking and driving? Yup, offered free rides during the month of December is what they did! These are pubs that serve food and all they do for marketing is try to be “a good corporate citizen” is what business school called it, I call it the new cool! Because caring about your community is the new cool.
A post shared by Leopold’s Tavern (@leopoldstavern) on
Hardpressed coming into the Queen city to sell their wares!? How do they get away with it? They are a Saskatoon company and people from Regina simply LOVE their clothing. Why? Yes it’s very comfy, yes it’s very stylish, but last year Hardpressed donated $8,000 to Carmichael Outreach after one of their pop-up sales. Do you want me to love you forever? Support the Non-profits that mean a lot to me. Hardpressed, Leopold’s and Victoria’s have done just that.
I’ll support these to organizations because at their very core, they believe in doing the right thing as a part of their business model. That’s something I can get behind.
Loving others begins with being able to love yourself.
On a recent Tim Ferriss podcast I was listening to, Morgan Spurlock tells the story of Touré visiting Kanye West at his home.
“He went to Kayne’s house. So he’s inside Kanye’s house, and inside Kanye’s house there’s a big, giant picture of Kanye, like, right inside the living room. And so Toure said to him, he goes, Kanye, why do you have a giant picture of YOU on the wall?’ And Kanye goes, Well, I gotta cheer for me before anyone else can cheer for me.'”
And that’s why Kanye West has a picture of Kanye West in his own house.
You have to be your own champion first. If you can’t cheer for yourself, why would anyone else cheer for you? An important lesson Kanye West has taught me.
Then today on Instagram I saw my friend Tiffany’s post. I commented on it but it made me want to post this story. Liking yourself isn’t easy sometimes but you have to try.
On the door of one of the offices at StratLab there’s a poorly designed poster with a weird smiling Alien that says (in Star Wars font) “GEBY”.
- Gratitude (showing you care about something or someone makes you appreciate it/them more)
- Exercise (see documentary “23.5 Hours” thanks Barb!)
- Breakfast (you need some fuel)
- You (do something for you)
Every morning if you do these four things you’re going to have a great day. Ironically, also learned on a Tim Ferriss podcast (the one with Noah Kagan).
What’s your hobby?
You have to start taking time out of your day to care for yourself. If you don’t know how to, ask someone how they do it. You’ll find it fascinating because generally no two people have the exact same things they do to take care of themselves. Or you’ll find people will give you a weird look like “I don’t do anything for myself I have (insert excuse here).” Generally I don’t keep exploring the conversation with those folks, they’re happily in their bubble of comfort.
Start loving yourself.
It’s rare in the business world. People are very willing to backstab a competitors, a coworker, even friends. People who do these things have no respect for themselves, and no respect for their reputation. In the end, you will be judged on how you treat others but also yourself. If you love yourself you have no reason to try to take stabs at others. You’ll have no reason to look at other people in a negative light. It all starts with loving yourself first.
In a society that profits from your self doubt, liking yourself is a rebellious act.
Betting on Zero, a chilling documentary on the reality of how far a business is willing to go to increase shareholder value.
I don’t like the stock market. This documentary reaffirms my beliefs in that.
The movie Betting on Zero is the tale of one venture capitalist versus another. A good battling evil story for the ages. But if you’re anything like me you probably Googled the company before the end of the documentary and were completely disappointed with our world.
Herbal Life is a pyramid scheme but it continues to grow and the stock price has increased since the movies release
Who would you rather have operate on you, a newly minted Doctor recently out of her residency or a surgeon with 16 years of experience?
The statistics would indicate the later is more error prone than the former. That means if you think experience in the operating room matters you may be wrong. This post uncovers the hidden side of the medical industry that you never knew about. Freakonomics did a three part series called Bad Medicine, below are the three podcast and one marketers banter.
What else could we simply be wrong about in the medical establishment?
Prescription opioid use has gone up about 300-400 percent since the year 2000.
83% of all Oxycodon sales come from the United States.
Medical error is the third-leading cause of death in the United States.
Do you think that the United States has 83% of the World’s pain?
America is a world leader in the consumption of painkillers? We’ve created a pill dependant society always searching for the next quick fix. It’s always so easy to ask the doc for one more prescription, just something different, maybe a new pain killer will work. Maybe not.
Bad Medicine Part 1 – The Story of 98.6
You cannot discover new oceans unless you have the courage to lose site of the shore.
I met her a couple years ago, she was an outgoing student with a smile you could pick out a mile away. Kelsey Stewart is an inspiration to me, here’s why.
Kelsey works at Hope’s Home in Regina. She came to us a few (just 4) months before the big event saying, “I got this idea…”. We instantly loved it. Though a bit courageous trying to pull it all off in such a short time frame. Why not wait till next year and plan out a “proper” event? Kelsey proved you DON’T need years to plan one of these events, you just need, well, Kelsey.
We had worked on Swinging With The Stars in Saskatoon. The firm we worked with spent two years planning their event, Kelsey had four months. FOUR MONTHS!!! The folks in Saskatoon had done it before, Kelsey and the Hope’s Home team have never tried it before. After our first meeting I still remember saying to Brandon that “she’s crazy and that’s definitely not enough time to pull it off!!”. That’s exactly why we wanted to help.
Parkinson’s Law Read more
- 33 Lessons in Neuromarketing
- 23 Questions On How To Break Your Customers Expectations
- 21 Questions About Your Change Management Strategy
- Content Creation Strategy
- 27 Questions About Your Customer Service Strategy
- What’s Your Why? Strategic Planning in 2017
- 32 Questions About Your Research Strategy
- 24 Questions About Your Measurement Strategy
- 21 Questions About Your Search Engine Strategy?
- 14 Questions About What Type of Company You Want To Be
- How Do We Do Search Engine Optimization (SEO)?
- How Do We Measure Your Website Strategy?
Don't like us on Facebook! Wait, What?
Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1