https://strategylab.ca/wp-content/uploads/2020/04/Whats-the-worst-that-can-happen.jpg 1600 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2020-05-01 12:02:582020-09-13 13:25:30What’s The Worst That Could Happen?
https://strategylab.ca/wp-content/uploads/2020/03/if-you-can-do-these-four-things-you-can-do-anything.jpg 2269 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2020-03-28 19:53:472020-03-28 19:53:48If You Can Do These Four Things You Can Do Anything
https://strategylab.ca/wp-content/uploads/2019/08/things-you-need-to-forget-from-elementary-school.jpg 1400 2100 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2019-10-06 09:26:022019-10-06 23:19:394 Lessons From Elementary School You Need To Forget
https://strategylab.ca/wp-content/uploads/2018/11/How-powerful-is-your-brain.jpg 3280 2624 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2019-01-10 07:26:122019-02-04 16:20:15How Powerful Is Your Mind?
https://strategylab.ca/wp-content/uploads/2017/10/queen-city-hack.png 1224 2160 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-10-04 09:20:152017-10-04 18:16:415 Reasons Why You Need To Come To The Next Queen City Hack
I had the pleasure of judging the last Queen City Hack hosted by Gas Buddy. I was BLOWN AWAY! These teams created some amazing applications, working applications, applications designed beautifully, ALL IN 24 HOURS!!! I couldn’t believe what these teams created and was incredibly surprised! I left inspired, the future is looking very bright. Here are 5 reasons you should get involved with the next Hack-a-Thon:
Tonight Halle hung out with the crew at the #queencityhack by @lifeatgasbuddy ! For the next 24 hours, some of the most tech savvy minds in this city are collaborating and creating an app or program to help the rescue connect with fosters and make us more efficient!
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https://strategylab.ca/wp-content/uploads/2017/08/How-To-Be-The-Best-Salesperson-in-the-world.jpg 1289 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-08-01 15:30:242017-08-01 15:30:24How To Be The Best Salesperson In The World
Lie to people
It’s unethical. It’s immoral at times. But if you want to be the best salesperson around just lie to people. Stretch the truth, “you look great in that shirt!”, “You definitely need the F-350!”, “You should go with the full rebrand package, it’ll be the best for your company!”
Lying to people may help you make a sale but you’re ruining a future relationship. People don’t forget.
There was a story of Patagonia, the retailer. They are known for being kind to the earth, their customers, and employees. I heard a story about an all-star salesperson. She was easily making her budgets sometimes setting records in the company for sales. So much success that the CEO had to go see how this person was doing such a bang-up job!
The CEO goes to the store to congratulate the employee, but instead instantly fires her on the spot. He had just witnessed this “all-star” employee lie to a customer so that they would buy a jacket. The CEO explained in a heartfelt email that Patagonia doesn’t want to simply just sell products, they help people what whatever it is they need. Over-selling to someone is a great way to lose a customer forever.
Just help people, no questions asked
The problem is people trust you, when you’re in a position of power (yes any salesperson is in a position of power) people look up to you, they assume you have their best interests in mind. When you take someone’s trust and use it to increase your sales, you will lose. Maybe not immediately, but in the long run you can’t keep finding new people to sell to, you’ll run out of repeat customers and won’t understand why.
You’ll blame marketing or sales. You’ll put more pressure on your salespeople, they won’t like that, they either get sleazier and “make a sale at any cost” or they quit. Both terrible options for the long-term viability of your company. Every time someone leaves, they tell more people about what you’re doing. It’s easy to blame marketing or sales for business strategy problems. Maybe it’s time you took your team off commission based pay, it’s ruining relationships.
I still think the worst people are the people who lie to you to help themselves out. The worst. Putting money before people is wrong.
Stop blaming “sales” start reinventing “how you sell“
No one likes “selling”. I mean they probably LOVE the money from it but c’mon, convincing people to buy your wares? What is this? 1933? No one wants to buy from you. We want to be entertained, we want our friends to tell us about you, we want to fall in love what you do.
That’s hard, any new strategy in 2017 will be, but as long as your strategy is difficult you’re on the right track. Stop trying for the “easy sell”. The low hanging fruit exists in every industry, don’t fall for that, do what’s hard.
Go for the long sale. Don’t over sell. Remember, everyone has a much better memory now that you share on Instagram every day.
We remember when people fuck us over
It’s hard to forget when someone uses and abuses us and our wallets. If you do it, or work for a company that does it, be prepared for people to never hire you ever again. I remember people from 10 years ago that made a sale, not caring about the consumer (me), you just remember the feeling you got after. It’s very unpleasant.
You don’t need to make that extra recommendation. You don’t need to oversell to everyone, McDonald’s does that, you don’t need to.
How do you “sell” in 2017?
You be really, really, good. Give people a reason to hire you. Show the value in what you bring to the table and believe in yourself. Word-of-mouth has been and always will be the most powerful form of marketing, use it to your advantage.
Find moments to do the right thing, when there’s no monetary value
Caring about your people, helping other organizations in your community, doing the right thing because it’s the right thing to do. This is the new competitive advantage. Leopold’s and Victorias group in Regina, every year in December give away thousands of dollars to charities in the communities they operate. Victoria’s alone gave away $12,000 last year at Christmas time. When you have a choice of when to eat or drink it hard not to at least consider going to Leo’s or Vic’s because you probably know someone who was affected by the give-a-ways. I know I was.
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Both Leopold’s and Victoria’s had to do something different this past December, so why not try help in the fight against drinking and driving? Yup, offered free rides during the month of December is what they did! These are pubs that serve food and all they do for marketing is try to be “a good corporate citizen” is what business school called it, I call it the new cool! Because caring about your community is the new cool.
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Hardpressed coming into the Queen city to sell their wares!? How do they get away with it? They are a Saskatoon company and people from Regina simply LOVE their clothing. Why? Yes it’s very comfy, yes it’s very stylish, but last year Hardpressed donated $8,000 to Carmichael Outreach after one of their pop-up sales. Do you want me to love you forever? Support the Non-profits that mean a lot to me. Hardpressed, Leopold’s and Victoria’s have done just that.
I’ll support these to organizations because at their very core, they believe in doing the right thing as a part of their business model. That’s something I can get behind.
https://strategylab.ca/wp-content/uploads/2017/04/what-are-you-changing-change.jpg 1231 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-05-28 09:33:002017-05-29 00:10:55What Are You Changing?
What are you changing?
I was speaking to a grade 12 class and I was trying to give an example of how we resist change. I picked up a desk, moved it 3 feet over. I went on and finished the presentation, the bell rings, students start leaving and a few students start entering the class. Do you know what the first thing they did when they got into that class? Moved the desk back.
With no prompt, no asking, no reminders, a student was so well trained they felt the need to put the room back to where they were comfortable. We’re taught to seek comfort at a very young age.
The problem is life doesn’t always give you perfect rows of desks. Life doesn’t let you plan things out perfectly. Life is rarely “comfortable”, I would argue life tries to frustrate us, push us, and test us to the point where we want to give up. Most people give up. Most people have to deal with so many desks out of place, at one point its not worth it anymore, and they give up.
Don’t be afraid when the desk is out of place, let it be. If you aren’t annoyed by the little things and embrace change, life gets better. The next time a desk goes out of place you won’t be so worried, you won’t be so over come with fears about the desks “looking” out of place. Embracing change early in life helps you deal with change later in life.
How are you keeping your mind fresh? How are you getting outside your comfort zone? That’s where you learn best you know.
https://strategylab.ca/wp-content/uploads/2017/05/whos-your-hero.png 500 1000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-05-23 12:24:312017-05-23 23:46:01Who’s Your Hero?
When you were young up it may have been famous people, superhero’s, maybe Jesus, your parents, the Fresh Prince of Bell-Air? Maybe a grandparent, I thought my grandpa was a hero. My parents were hero’s, my brother was a hero most of my life growing up. A few teaches at a young age, Ms. Davis and Mr. Hall in elementary school made it possible to think outside of what was possible, they truly changed me as a person. They were hero’s.
Superhero’s are those special individuals that make the impossible possible. They do what others can’t conceive of. Sure sometimes they fly or turn green, but more often than not Superhero’s are the ones who’ve been through the most, they’ve been down and out, horrible things have happened to them, but still some how they survive. They’re resilient. Not indestructible, resilient. It’s the destructible nature that makes them a hero, the immense possibility of failure is the precise reason it creates greatness. Superhero’s are all around us.
Why do we forget about our hero’s at one point? Why do we just try to live life without striving to be a modern day Superman?
I think we need to bring back hero’s. Life sucks some days, life REALLY sucks some days, if you have a hero, you’re subconsciously shooting for something, you want to be your favourite hero. Life doesn’t suck so much to the young kid dreaming about being Wonder Women. I say dream away, set a crazy awesome goal, trying to be something in the future builds confidence. Confidence leads to self-esteem, that’s very healthy. Read more
https://strategylab.ca/wp-content/uploads/2017/03/Whats-the-best-thing-I-can-do-for-you1.jpg 584 1000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-04-08 22:31:492017-04-25 12:10:14The Best Thing I Can Do For You….
….is to give you my recommendation. It’s not to pay you, it’s not to hire you, it’s not to give you an A+ on an assignment, it’s to tell someone in my life how I honestly feel about you.
Isn’t that the best thing anyone can do for us? Give their recommendation of us to someone they know?
Think about it. An old Manager talking to a business owner who offers you your dream job? An interview while in school for a co-op placement and your Volleyball coach give you a rave reference? (This happened! Jeremy who worked with us for a little while and who I coached with for a couple years had me as a reference for a job placement over the Summer, I had so many positive stories about that boy they HAD to hire him after talking to me).
The best thing anyone can do for you is to give an honest recommendation of you to a peer or colleague. There’s no higher honour than someone saying, “oh, you want good cupcakes? You MUST talk to Jeph, he makes the BEST cupcakes!”. No advertising could ever be better than honest word-of-mouth. Read more
https://strategylab.ca/wp-content/uploads/2017/02/its-not-about-how-good-you-areit’s-about-how-good-you-want-to-be.jpg 500 1000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2017-02-20 05:00:062017-02-20 00:06:52It’s Not About How Good You Are, It’s About How Good You Want To Be
It’s not about how good you are, it’s about how good you want to be.
Well do you? What’s your purpose? What’s your fate? Do you believe you were destined to do something? Don’t you worry child, heaven has a plan for you.