Once we understand who your organization is during the research phase, we can determine who your audience is, and develop a plan to create content specifically for those people. By “content” we mean articles, blog posts, pictures, video, podcasts, forums, wikis, apps, e-books, white-papers, infographics, and anything else that may appeal to your audience. Google favours websites that have currently updated content and customers like companies that are friendly, transparent, helpful, and trustworthy. Give Google what she wants, content, content, CONTENT!!