- Talk to us!
- Visit us at Path Cowork
- 200 – 1965 Broad St, Regina, SK
We want you to stand out, we want you to be unique in your industry, and we want you to make smart marketing decisions. We work one-on-one with kind folks developing a plan, setting goals, and implementing like crazy. We measure everything we do that helps us consistently improve your strategy over time. Together we create a plan that evolves as we implement based on feedback and analytics.
We believe in the Hippocratic Marketing Oath, to never recommend doing something that we wouldn’t do ourselves.
You will never find “hidden fees” in a contract or proposal. You won’t ever receive surprise invoices. We will never go over the budget you have given us. We have never enforced a long-term contract and we promise to never try and “upsell” you on anything. We want to be your honest marketing company for life!
“It is better to understand who you are than where you are going. For where you are going will almost certainly change.”
We facilitate interactive sessions with key-stakeholders in your organization to understand your strengths and weaknesses. We establish an understanding of your culture, the positive and negative aspects, and determine “the sore spots”. We focus on your strengths, we want to help tell your story. We take a holistic look at your organization and give you our honest opinion.
The “why” behind your organization and core objectives of your strategy are developed in this stage.
“Everyone has a story to tell, no one loves a company, people love people.”
Once we understand who your organization is during the research phase, we can determine who your audience is, and develop a plan to create content specifically for those people. By “content” we mean articles, blog posts, pictures, video, podcasts, forums, wikis, apps, e-books, white-papers, infographics, and anything else that may appeal to your audience. Google favours websites that have currently updated content and customers like companies that are friendly, transparent, helpful, and trustworthy. Give Google what she wants, content, content, CONTENT!!
“Execution is the strategy.”
Now we begin to come up with ideas to get your customers, potential customers, and most importantly your own employees talking about you. What’s your word-of-mouth strategy? We help make your marketing content more shareable, spreadable, and findable by making it more remarkable.
Next we identify who your best customers are, how they purchase your products or services and where they get their information from. If we can figure out where your core target audience finds information we can assist them in finding it. You see, this is the part of your strategy where you really take an in-depth look at how people decide to purchase your services. Are they asking Google questions about your industry? Are they looking at reviews of your product? Would they ask their friends on Facebook about your company? Would they trust a friend on Instagram using your brand? We can find out!
“Just like in Moneyball, measurement is key in developing an advantage over your competition.”
If you don’t measure your marketing strategy it could be luck that got you past results. Start measuring what matters. call/email volume, contact us page leads, referrals, repeat customers, etc. Over time your measurement dashboard becomes an intricate part of future decision making because of the insights you will gain by tracking certain key areas over time. (see how we measure website performance here)
Measurement by only tracking your Facebook Likes, Instagram following and YouTube views is a vanity approach. Those numbers might look great but if they don’t equate to increased sales or a decrease in cost you’re wasting your time and money. A cost-effective marketing strategy is one that relies on information to make budgetary decisions. Your analytics on your website will also be an integral part of your measurement strategy and dashboard. We determine the right metrics to track within Google Analytics and develop strategies based on what the data tells us. Together we develop a plan to evolve your marketing budget into an investment instead of an expense.