Anyone can have a website these days thanks to the free WordPress, Wix, Squarespace, and I’m sure many more options. So if everyone can have a website now what’s the big deal? Just because you have a website doesn’t mean you will get traffic. Each year more and more websites along with social media platforms take more and more attention away from your website. Year on year traffic on average went down last year. The only way to explain it is there are too many options out there.
Focus on being findable. Set a measureable, setup Google Analytics, and work towards your goal. In time you’ll notice trends, see traffic spikes, and learn what doesn’t drive traffic to your website. Once you see traffic is organically improving you can move on to “trustable”.
Sources on Website Strategy: