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21 Questions
About your Search Engine Strategy

What’s your Search Engine Strategy? How do people find you in Google?

Download the PDF here: 21 Questions About Your Search Engine Strategy

KWP = a keyword phrase someone would search in Google to find your website.
(EXAMPLE: if you own “Barry’s Banana Chocolate Chip Muffin Company” keyword phrases you’d want to rank for would be: Banana Chocolate Chip Muffins, Muffins in “city you’re in”, where to find banana chocolate chip muffins. Every industry has different keyword phrases, for your industry try to determine what the most search keyword phrases would be.

Top 101 most search keywords in Regina (from 2013 but interesting to see what’s on the list!)

If you don’t know what keyword phrase people search the most for in your industry or you want ideas on what to rank for, try Google Keyword Planner. Sorry you’ll need a Google Adwords account if you don’t already have one. The good news is you should be able to use the free $50 Google credit, message me below if you want to know more. Google Keyword Planner allows you to look up any keyword phrase and tells you what the estimated search volume is and estimated cost for a click on a Google Ad if you had one.

Or if you really want to be the Bill Nye of your marketing team, get a Moz account and use their Keyword Explorer, it’ll tell you even more than Google’s and allows you to track rankings over time. A great way to set goals and hold your online marketing strategy accountable. Ha! Think about that, your marketing strategy actually being measured and improved over time!

21 Questions about your Search Engine Optimization (SEO) Strategy

  1. Our website should be coming up in the Google search engine when you search KWP1, KWP2, and KWP3. (EXAMPLE: for a plumber in Regina. Plumbing Regina, Regina plumbers, plumbing company Regina, residential plumber Regina, commercial plumber Regina)
  2. Do you have specific pages on your website dedicated to KWP1, KWP2, and KWP3? (EXAMPLE: Non-profit in Regina: non-profit in Regina, Regina charity outreach, donate to Regina charity, how to help Regina charity) 
  3. Are those specific pages dedicated to keywords optimized properly? (appropriate title tag, H1 tag, URL, meta tags, meta description)
  4. What’s your keyword strategy? How do you prevent keyword over-optimization? (do you have a plugin installed that’ll tell you keyword density like Yoast SEO?)
  5. Do you write regularly on your blog about KWP1, KWP2, and KWP3?
  6. When you look at what ‘tags’ you use on your blog, are KWP1, KWP2, and KWP3 used in alot of blog posts?
  7. What websites are linking back to your website?
  8. What website domains are linking to your competitors’ websites?
  9. What does your website come up for in Google search?
  10. How much organic search engine traffic does your website get?
  11. What percentage of your organic search is for non-branded keywords?
  12. Do you an even distribution of traffic from referral, direct, and search engines?
  13. What is your most profitable traffic? Why?
  14. What are your five more visited pages? Do you know why they are your most visited pages?
  15. What are your five pages with the highest exit rate or bounce rate? Visit those pages and ask yourself why are people leaving so readily.
  16. How will you measure an increase in your rankings on the Google search engine results page?
  17. How do you use Google analytics to make better strategic decisions?
  18. Do you actively seek feedback on the user experience of your website? Just trusting that “the boss likes it” is a major mistake.
  19. Do you know if it’s easy for search engines to crawl your website? (Excessive crawl errors negatively affect your rankings)
  20. Do you have any idea how much traffic you could be acquiring in the next 5-10 years being one of the top results in Google?
  21. Do you have a website strategy? Including measurable goals?

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Excellent
Based on 32 reviews
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Steel Mace Valkyrie
Steel Mace Valkyrie
Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!
Jeff LS Security
Jeff LS Security
​We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.
Doug Dimen
Doug Dimen
Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!
Smb Construction
Smb Construction
Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.
Carter Bezan
Carter Bezan
I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!
Brenda MacLauchlan
Brenda MacLauchlan
Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab
Jenni Bast
Jenni Bast
The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!
Matt Robertson
Matt Robertson
Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.
Nuit Blanche Regina
Nuit Blanche Regina
Tanisha, Marc and team do a fantastic job and are wonderful to work with :D
Mederic Lanoix
Mederic Lanoix
Jeph and all the crew are amazing to work with and provide a very high quality service. Highly recommended!!!!
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