Have you ever been out in public, bored or not knowing what to do and your first reaction is to grab your phone? You do it all the time. On dates, with family, during meetings, that device is becoming the death of you.
Just like any child you need to understand what you’re doing so eventually you can leave your security blanket behind.
I really encourage people in our office to turn off notifications on their phones. All that beeping and buzzing is annoying, really think about what those notifications are. Facebook? Instagram? Snapchat? Email? Really what you’re doing is getting small shots of dopamine to your brain, it’s exciting, it’s verifying you’re “cool” but how much of it is just noise?
Stop listening to your fans. “Your enemies know information your friends won’t tell you.”
I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the
When validation has gone too far
I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.
Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?
I instantly said, “We should be doing that with clients!”
Or should we?
If all you’re doing is sharing selfies, you’re doing it wrong.
If all you do is share quotes, you’re doing it wrong.
If all you do is share vacation photos, you’re doing it wrong.
If all you do is post cat photos, you’re getting closer but you’re still doing it wrong.
Those who think they can change Regina are the ones who do. -@Stratlab, 2016
What a year it was! The StratLab Fam had some ups and downs but all in all it was a stellar year! We said goodbye to Miranda, Jeremy, and Braedon. With a big smile we welcomed to the team Anastas, Brooke, Addison, and Marc. Whether it was some amazing new non-profts we got to work with, the visits to Fort McMurray before and after the fires, or hosting another wildly awesome Big Idea Camp, it was a another fun filled year.
Some New stickers, some old ones too!
A photo posted by Strategy Lab Marketing (@stratlab) on
A photo posted by Strategy Lab Marketing (@stratlab) on
A few amazing trips to Fort McMurray for Brandon, Eddy and Jeph this year. A horrible tragedy but an amazing community rebuilding itself. A month after the fire Layers Wellness held a “Wild Fire” party, to celebrate the community that wasn’t broken, only made stronger. Read more
A couple weeks back I got to interview Greg Moore from Look Agency here in Regina.
I love Greg’s opinion on marketing, he’s a genuine nice guy and tends to disagree with me a lot (that’s why get along so well).
Today’s topic: is Pokémon really a thing? Greg’s here to tell us why.
I love what he says about some things don’t need a goal, a monetary outcome or a defined purpose, Pokémon is such a popular thing to a wide variety of people. Sometimes it’s okay not to know why. Sometimes these fads come for a reason, we need to learn that reason and make the proper adjustments to our own organizations.
Here’s what Greg taught me: everything doesn’t have to have a defined “why”. Just because you don’t Ike something doesn’t mean others will follow. No matter how you feel about things, the crowd will always show you some truth to your idea.
As always, thanks Greg!
Everyone thinks they understand the marketing game.
But when you see their work, they’re so afraid to go against the grain.
“It doesn’t work on me”, everyone thinks they understand advertising.
Then they only buy pop-culture products by name brands, to me that’s not surprising.
The marketing world has been based on selling more eye balls, I need more exposure, more impressions, more branding!
The smart companies know that if they spend more on Customer service and making a better product, when the smoke clears they will be the ones left standing.
We’re about to enter the marketing war, you have no choice in this matter.
But it’s not about a bigger megaphone to try and create more useless banter.
That’s what we don’t like, your boring message that’s supposedly tailored to my “demographic”.
Really you don’t care about my opinion of your product, you’re making a feeble attempt at increasing your website traffic.
The war of traditional versus the future, we’ve seen this battle before.
Older people don’t like to change but the younger generation can hardly wait for what’s in store.
Agencies have ruled over the marketing world for long enough, I wonder how they’re going to adapt.
When you work for one and offer an idea outside TV, radio, or print, you’re bound to get your hand slapped.
“Recommend billboards or TV, we make a quick 15% off every ad we sell!”
It’s this mentality at agencies that makes me think their business model is about to go through hell.
Monetize the website, monetize the Facebook, monetize our blog!
Figure how much profit we can make, heck put our logo on that dog!
You think I hate mass media, commercials are bad and have no use for the newspaper.
It’s not the medium, it never was, it’s your attitude I have a problem with, you sound like Don Draper.
You assume people want to hear about what your company has to say.
But for 98% of us we could care less about your company while going about our day to day.
Stop trying to get more exposure and stop interrupting me while I listen, watch and read.
Focus on the 2% and make sure you’re there the second your service is in need.
Have a conversation with your customers and realize you need feedback to grow.
Your other option is to listen to no one and change nothing, this last opportunity you will inevitably blow.
As marketing budgets get slashed and business models turned upside down, bankruptcy is no longer the “unthinkable”.
If you don’t want to adapt, if you don’t change the course. Always remember the titanic was touted as being unsinkable.
Experience will tells us it’s too risky to change, “focus on your strengths, don’t follow fads”.
Instagram and Snapchat seem like effort, it’s much easier just to buy ads.
Now here’s your warning, I’m delighted to let you know.
If you ignore the conversation and keep interrupting us, it’ll start to show.
You’ll alienate your loudest customers and they’ll be sure to let everyone know,
what an ignorant company you are and to your competition they’ll go.
The companies that will win have something you can’t get from an agency.
A dedicated tribe of people who care dearly about your company.
So fire the marketing department and hire a philanthropist or nine.
Begin your tribe by telling your story to the world online.
Written in January 27, 2012. Originally titled “The Marketing Rap”.
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Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1