Showing your people (or dog) on your “About Us” page is an easy way to build trust with potential customers
How do you measure what you’re doing?
This is what sets us apart from most. We measure everything. With Google Analytics you can measure a lot, the report below is percentage click through rate on the Strategy Lab homepage, this report is free and if you have Google Analytics hooked up you can see what your website looks like.
Google Analytics is good but it’s more of a lag measure. It tells you the outcome of what’s happened, no necessarily what you need to change in the future. That’s why we use Moz, they’re one of the best Online Marketing companies we’ve ever come across, they’re great.
Using Google Analytics and Moz is alright but it still doesn’t guarantee success, you have to set a simple goal. What page on your website is more important than any other page? What page do people go to before they perform the number one actions you want them to?
Below are examples of the Google Analytics Reports we use:
Have some questions about Search Engine Optimization or online strategy? Don’t be a stranger, call, write, fax (ok don’t fax), let’s grab a coffee or frozen yogurt and talk about it!