We look at SEO a little differently than those folks who keep emailing you guaranteeing to get you to the front page of Google. A Ferrari is a nice car but without the engine, it’s quite useless. This is how I feel about most search engine optimization strategies, they’re like a Ferrari with no engine. They look good to the casual consumer but the skeptic will always check to see what’s under the proverbial “hood” before buying. You can’t lie to people.

At Strategy Lab we may not look as beautiful as a Ferrari but the engine behind what we do will get you long-lasting results that will help grow your brand.

What is Search Engine Optimization (SEO)?

At the centre of search engine optimization has always been provide the user the best search engine result possible. If Google didn’t try to do this they wouldn’t still be in business. How they determine the best search engine result is the key. We break it down into 3 basic steps. Be findable, be trustable, be remarkable. 

1. Be Findable

If Google can’t crawl your website with ease you aren’t going to come up for anything. Secondly, if you haven’t written or created any content around the search terms you want to come up for, you guessed it, you aren’t going to show up (IE: If you’re a roofing company and you don’t publish new content regularly, don’t expect to come up for searches about roofing!). The number one way to increase traffic to your website (that has worked on over a dozen case studies) is to increase your domain authority (DA). Read more about what domain authority is here. Basically it’s a measurement of the odds you have of your website coming up in Google. The higher the DA the better.

To increase domain authority we do three things: optimize, acquire links, create content.

Optimize your pages. We use a company called Moz to measure our online campaigns. Within Moz they have a 37 point test for any page if you’re trying to optimize it for a specific keyword term. The better optimized your pages are, the better chance you have at climbing the Google ranks.

How do you measure on-page optimization?

In Moz, any page on your website can be measured for optimization based on their scale of 0-100 (yes just like school). Moz uses 37 different data points to measure how well your website is optimized.

Here are some Moz On-page Reports:

• “Marketing Regina” On-Page Optimization Report
• “Nobody Likes a know-it-all” On-Page Optimization Report