(Hat tip Simon Sinek) Being a leader isn’t telling people what to do. Leading is inspiring, listening, helping, and staying humble. Never give someone a task to do that you wouldn’t do yourself. Servant Leadership is the only leadership.

Forget 9 to 5. Forget boardrooms. Forget receptionists. Forget scheduling a meeting with an “assistant”. We promise you can pick up the phone and actually talk to the person who’s doing the work. It’s after 5pm or on the weekend?!? Oh Heavens to Betsy! It’s the current year, we’ll answer or call you back within the day.

We might not agree with everything you say. But we promise we’ll tell you the truth so you can improve. We think being honest is more valuable than being a “yes man”.

Measuring data helps us figure out what works, and what doesn’t. Just like in Moneyball, we have a small advantage when we measure properly. We want to give you that advantage.

Our friends are your friends. If we can find someone who can help or is better fit for your needs, we’ll put you in touch. We feel people and relationships are more important than any policy or business outcome you can focus on.

There is always a faster, cheaper and more efficient way of getting the job done. That is why we are always testing, trying new things, and never using the excuse “but that’s the way we’ve always done it”!

If you aren’t making mistakes you aren’t moving fast enough. (some Zuckerberg said that!) Being vulnerable and failing is something we’re okay with because it’s how we learn and improve as humans. We’d never pass up an opportunity to learn from a mistake. After all, if you learned something valuable from a mishap, was it really a mistake?

We only get one shot at this and if you just want to advertise or market we’re not interested. As Shep Gordon would say, we need to create history. We need to do the work that changes things, the work that dints the status quo, that still means something days, months, if not years after. Truly doing something remarkable. If you want to create history we should talk.