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The Dark Side of Social Media A Modern Day Addiction

The Dark Side of Social Media; A Modern Day Addiction

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are Read more

be weird be awesome be loved

One of The Most Remarkable Non-Profit Organizations in the World

“Be weird. Be awesome. Be loved!”

This was the latest sticker COR had printed and left out in a container on a table just inside their office. A circular container that has the likes of stickers, postcards, magnets, stress balls, pens, you name it. All with similar bright colours and uplifting messages. The table they are on is located by the pinball machine, just down the hall from the coffee bar and to the right of the foosball table, and PS4 complete with beanbag chairs for optimum gaming comfort.

This isn’t your regular not-for-profit organization

I’ve never met anyone with the same consistent energy. COR has its own unique culture and brand. Talk to their employees family members, even people who don’t work there any more, you’ll hear nothing but amazing stories about how gentle teaching has changed their life. They don’t run the organization like a regular non-profit, they do things different and they don’t apologize for it. COR is a breathe of fresh air in an industry that was getting stuffy.

COR is an inspiring organization. You don’t have to go far to hear some of these stories:

“Being WITH one another is one of the main lessons I have grown to appreciate since being introduced to Gentle Teaching.”

“Gentle Teaching has pushed me to be the best support and friend possible”

“A culture of gentleness for me has come naturally by genuinely caring for the three gentlemen I serve.”

Or check out one of their “COR Cribs Episodes”

COR Cribs: Episode 2 from Creative Options Regina (COR) on Vimeo. Read more

Sales is dead; long live sales-selling

Sales is Dead, Long Live Sales | eps 59 #inthelab


In school we were taught that sales is one of if not the most important function of business. Without sales you don’t exist. Sales people made the most money, had the best schedules and took the most time off. It was good to be a sales person.

Sales rules all.

 sell me this pen!

Then it went overboard, movies glorified the best sales people, ABC! ALWAYS BE CLOSING! Don’t forget “Coffee’s for closers!” I would repeat lines from the Wolf of Wall Street but they’re far too vulgar.

Then something happened. These amazing sales people seem more like sleazy used car sales people than glorified titans of business. Read more

If all you share are selfie you're doing it wrong

Social Media Sharing Strategy: If All You Share Is _____ You’re Doing It Wrong 

If all you’re doing is sharing selfies, you’re doing it wrong.

If all you do is share quotes, you’re doing it wrong.

If all you do is share vacation photos, you’re doing it wrong.

If all you do is post cat photos, you’re getting closer but you’re still doing it wrong.

If all you do is share cat photos youre doing it wrong-2 copy Read more

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums?

Ask Dyson or Roomba.

You don’t sell by selling anymore, you sell by doing something different.

Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.

Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.

You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could manipulate sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.

i am the future

Read more

the-people-who-are-crazy-enough-

A 2016 @stratlab Year in Review 

Those who think they can change Regina are the ones who do.  -@Stratlab, 2016

What a year it was! The StratLab Fam had some ups and downs but all in all it was a stellar year! We said goodbye to Miranda, Jeremy, and Braedon. With a big smile we welcomed to the team Anastas, Brooke, Addison, and Marc. Whether it was some amazing new non-profts we got to work with, the visits to Fort McMurray before and after the fires, or hosting another wildly awesome Big Idea Camp, it was a another fun filled year.
Some New stickers, some old ones too!

 

A few amazing trips to Fort McMurray for Brandon, Eddy and Jeph this year. A horrible tragedy but an amazing community rebuilding itself. A month after the fire Layers Wellness held a “Wild Fire” party, to celebrate the community that wasn’t broken, only made stronger. Read more

Why Podcast?

 

Over the past few years the podcast as a content piece has seen a major resurgence. Much like the rise, fall, and rebirth of blogs (remember the early Blogger sites?) podcasts have found new life. But why should you as a business or as a person care? Why should you podcast? If you’re reading this instead of listening to the recording above, you’re probably a little skeptical. Here are six reasons why you should stop reading right now and hit that “play” button! Read more

Or will they change into something worth a look, maybe a My Little Brony shop

It’s PHONEBOOK Day! | Edgar Alan Poems Vol 2

New phonebook day is here, as kids we’d be so excited!!
To look up dirty names, and prank businesses, our parents we not delighted.

But of great utility it was, to look up whatever you needed at the time.
A butcher, a baker, even a candlestick reseller, whatever you needed it worked just fine!

But along came a beautiful beast by the name of The Google Search Engine.
No more need for the phonebook? Not according to the 411 henchmen!

Their sales people tell you results are guaranteed, just sign up here and soon you will see! It's the truth they don't want you to believe, that no one has used a phonebook since 2003

Their sales people tell you results are guaranteed, just sign up here and soon you will see!
It’s the truth they don’t want you to believe, that no one has used a phonebook since 2003!

Read more