Tag Archive for: what is the future of marketing

80% and Go! A Philosophy To Live By

Dec 31, 2019/in Innovation, Leadership, Marketing, Strategy/by Jeph

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How Facebook Influences Elections

Oct 29, 2019/in Design, Marketing, Measurement, Social Media/by Jeph

https://strategylab.ca/wp-content/uploads/2019/10/the-great-hack-doc-on-netflix.jpg 1311 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2019-10-29 00:36:202019-10-29 09:28:04How Facebook Influences Elections

The Patagonia Promise: What Do You Do For Customers For Life?

Sep 29, 2019/in Innovation, Leadership, Marketing, Stories, Strategy/by Jeph

https://strategylab.ca/wp-content/uploads/2019/09/The-Patagonia-Promise.jpg 1659 2100 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2019-09-29 00:00:052019-10-01 09:57:36The Patagonia Promise: What Do You Do For Customers For Life?

The Honest Conference 2017

Oct 27, 2017/in Community, Regina, Strategy, Video, Website/by Jeph

https://strategylab.ca/wp-content/uploads/2017/10/Hon-con-2017.jpg 1536 2048 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-10-27 11:23:552018-05-19 16:47:25The Honest Conference 2017

The Dark Side of Social Media; A Modern Day Addiction

Aug 9, 2017/in Blogging, Books, Stories, Strategy/by Jeph

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are Read more

https://strategylab.ca/wp-content/uploads/2017/06/The-Dark-Side-of-Social-Media-A-Modern-Day-Addiction.jpg 1600 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-08-09 07:25:462017-12-22 22:16:05The Dark Side of Social Media; A Modern Day Addiction

One of The Most Remarkable Non-Profit Organizations in the World

Jul 30, 2017/in Human Resources, Innovation, Leadership, Marketing, Regina, Stories, Strategy, Video, Website/by Jeph

“Be weird. Be awesome. Be loved!”

This was the latest sticker COR had printed and left out in a container on a table just inside their office. A circular container that has the likes of stickers, postcards, magnets, stress balls, pens, you name it. All with similar bright colours and uplifting messages. The table they are on is located by the pinball machine, just down the hall from the coffee bar and to the right of the foosball table, and PS4 complete with beanbag chairs for optimum gaming comfort.

This isn’t your regular not-for-profit organization

I’ve never met anyone with the same consistent energy. COR has its own unique culture and brand. Talk to their ~~employees~~ family members, even people who don’t work there any more, you’ll hear nothing but amazing stories about how gentle teaching has changed their life. They don’t run the organization like a regular non-profit, they do things different and they don’t apologize for it. COR is a breathe of fresh air in an industry that was getting stuffy.

COR is an inspiring organization. You don’t have to go far to hear some of these stories:

“Being WITH one another is one of the main lessons I have grown to appreciate since being introduced to Gentle Teaching.”

“Gentle Teaching has pushed me to be the best support and friend possible”

“A culture of gentleness for me has come naturally by genuinely caring for the three gentlemen I serve.”

Or check out one of their “COR Cribs Episodes”

COR Cribs: Episode 2 from Creative Options Regina (COR) on Vimeo. Read more

https://strategylab.ca/wp-content/uploads/2017/07/be-weird-be-awesome-be-loved.png 782 1240 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-07-30 15:07:022018-01-08 23:20:26One of The Most Remarkable Non-Profit Organizations in the World

Sales is Dead, Long Live Sales | eps 59 #inthelab

May 19, 2017/in Advertising, Advice, Marketing, Strategy/by Jeph

In school we were taught that sales is one of if not the most important function of business. Without sales you don’t exist. Sales people made the most money, had the best schedules and took the most time off. It was good to be a sales person.

Sales rules all.

Then it went overboard, movies glorified the best sales people, ABC! ALWAYS BE CLOSING! Don’t forget “Coffee’s for closers!” I would repeat lines from the Wolf of Wall Street but they’re far too vulgar.

Then something happened. These amazing sales people seem more like sleazy used car sales people than glorified titans of business. Read more

https://strategylab.ca/wp-content/uploads/2017/04/Sales-is-dead-long-live-sales-selling-e1495305458681.png 541 1000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-05-19 10:34:092017-05-20 12:49:22Sales is Dead, Long Live Sales | eps 59 #inthelab

If all you share are selfie you're doing it wrong

Social Media Sharing Strategy: If All You Share Is _____ You’re Doing It Wrong

Mar 22, 2017/in Advice, Marketing, Social Media, Strategy/by Jeph

If all you’re doing is sharing selfies, you’re doing it wrong.

If all you do is share quotes, you’re doing it wrong.

If all you do is share vacation photos, you’re doing it wrong.

If all you do is post cat photos, you’re getting closer but you’re still doing it wrong.

https://strategylab.ca/wp-content/uploads/2017/04/If-all-you-share-are-selfie-youre-doing-it-wrong.jpg 770 1540 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-03-22 11:55:312018-11-23 19:17:47Social Media Sharing Strategy: If All You Share Is _____ You’re Doing It Wrong

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums?

Jan 11, 2017/in Advertising, Advice, Consumer Behaviour, Leadership, Marketing, Motivation, Stories/by Jeph

Ask Dyson or Roomba.

You don’t sell by selling anymore, you sell by doing something different.

Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.

Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.

You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could ~~manipulate~~ sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.

i am the future

https://strategylab.ca/wp-content/uploads/2017/01/If-Vacuum-Cleaner-Sales-People-No-Longer-Exist-How-The-Hell-Do-They-Sell-Vacuums.jpg 793 1299 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-01-11 08:40:002017-01-11 08:41:09If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums?

A 2016 @stratlab Year in Review

Dec 31, 2016/in Regina, Stories/by Jeph

Those who think they can change Regina are the ones who do. -@Stratlab, 2016

What a year it was! The StratLab Fam had some ups and downs but all in all it was a stellar year! We said goodbye to Miranda, Jeremy, and Braedon. With a big smile we welcomed to the team Anastas, Brooke, Addison, and Marc. Whether it was some amazing new non-profts we got to work with, the visits to Fort McMurray before and after the fires, or hosting another wildly awesome Big Idea Camp, it was a another fun filled year.
Some New stickers, some old ones too!

NEW STICKER WEEK!! Remember, laugh more, whole ass one thing, donut be negative, go big, change the world, you’re frickin’ amazing!

A photo posted by Strategy Lab Marketing (@stratlab) on Jul 29, 2016 at 2:58pm PDT

“For he goes birling down a-down white water, That’s where the log driver learns to step lightly; It’s birling down, a-down white water, A log driver’s waltz pleases girls completely.”

A photo posted by Strategy Lab Marketing (@stratlab) on Jul 25, 2016 at 8:02am PDT

A few amazing trips to Fort McMurray for Brandon, Eddy and Jeph this year. A horrible tragedy but an amazing community rebuilding itself. A month after the fire Layers Wellness held a “Wild Fire” party, to celebrate the community that wasn’t broken, only made stronger. Read more

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Steel Mace Valkyrie

Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!

Jeff LS Security

We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.

Doug Dimen

Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!

Smb Construction

Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.

Carter Bezan

I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!

Brenda MacLauchlan

Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab

Jenni Bast

The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!

Matt Robertson

Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.

Nuit Blanche Regina

Tanisha, Marc and team do a fantastic job and are wonderful to work with :D

Mederic Lanoix

Jeph and all the crew are amazing to work with and provide a very high quality service. Highly recommended!!!!