You cannot discover new oceans unless you have the courage to lose site of the shore.
I met her a couple years ago, she was an outgoing student with a smile you could pick out a mile away. Kelsey Stewart is an inspiration to me, here’s why.
Kelsey works at Hope’s Home in Regina. She came to us a few (just 4) months before the big event saying, “I got this idea…”. We instantly loved it. Though a bit courageous trying to pull it all off in such a short time frame. Why not wait till next year and plan out a “proper” event? Kelsey proved you DON’T need years to plan one of these events, you just need, well, Kelsey.
We had worked on Swinging With The Stars in Saskatoon. The firm we worked with spent two years planning their event, Kelsey had four months. FOUR MONTHS!!! The folks in Saskatoon had done it before, Kelsey and the Hope’s Home team have never tried it before. After our first meeting I still remember saying to Brandon that “she’s crazy and that’s definitely not enough time to pull it off!!”. That’s exactly why we wanted to help.
Parkinson’s Law Read more
In our culture we tend to equate thinking and intellectual powers with success and achievement. In many ways, however, it is an emotional quality that separates those who master a field from the many who simply work at a job. –Robert Greene, Mastery
I’ve been teaching at a Sask Polytechnic for the past Four years and at a University if Regina for one. Since my second year I’ve always incorporated class projects that involve real world organizations, here’s why.
The back story…. I think I subconsciously want to teach using projects because the classes that included real works projects were the classes I found I learned the most in. Whether be Al Derges unconventional approach to the class or Lorne Schnel giving us real examples from the company he was running at the time. One of my favourite classes was one where we actually got to pitch an insurance company out of Toronto a new marketing strategy. I only remember that because our commercial was incredibly forward thinking and probably would have made them millions. Sadly they didn’t use the Idea. I didn’t care, I got to work on a real problem.
I had this idea of creating a learning moment by helping students “experience” entrepreneurship. By experience I obviously mean failing at something, learning, retrying, and succeeding. Here was the video I recorded before I started my first class project. Little did I know I was stumbling upon a gold mine of possibility!
Students need to work on real world problems, they learn more that way. At least that was my theory when I was in school, it holds true 10 years out. What an amazing conclusion!! The best way we learn inside or outside of school is by doing.
The “marketing apprenticeship” was born.
After your formal education, you enter the most critical phase in your life—a second, practical education known as The Apprenticeship. –Robert Greene, Mastery
My top three reasons why I always do a real world class project: Read more
When we start projects at StratLab we like to understand the organization we’re working with, the best way we’ve found is to be what David Kelly would call The Anthropologist. The most success we’ve had (and still have) is really getting to know an organization. Going to the Annual General Meeting, Christmas Party, Golf Tournament, Fundraising dinner, basically anything they will invite us to we’ll go. You get to know people on a different level when you see them out of the office in the “wild”. Don’t ever be afraid to get out from behind your laptop to do some hands-on research.
One of the most successful projects we worked on was with the Regina Police. It was an internal marketing strategy where we were to change their core values, vision and mission to better reflect their current culture. It took Six months longer than we thought because we really didn’t want to rush the research process of interviewing every level of different Police officer. It was amazing
From David Kelly’s 10 Faces of Innovation, the Anthropologist is the face of discovery and understanding.
To observe without judgement. To develop an empathetic understanding of the organization. You must look at the tiniest of details, the most mundane things can have a major impact on what the end consumer takes away in their experience.
From the book:
The Anthropologist is rarely stationary. Rather, this is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations. The Anthropologist is extremely good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life. Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the ability to “see” things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving; and a way of seeking inspiration in unusual places.
Look into a company as if you were Sherlock on a case
Asking questions, becoming very curious, always asking “why” and never excepting “that’s just the way it is here.” The Anthropologist needs to uncover the hidden story behind what the client isn’t telling them. Remember what Sherlock Homes said, “the devil is in the smallest of details.” -or something thing like that. The little things matter. Pay attention to the little things.
Create a company “idea wallet”. Much like your wallet that you carry money around in, your companies idea wallet is where you think and pitch ideas.
How do you get to really know an organization?
By asking questions of course you silly nilly!!
Any question that leads you closer to the central purpose of that organization, generally it’s not your run of the mill questions that are going to get to the bottom of things. People never simply open up to you, you must gain their trust first. Be positive, listen to their answers, and be very respectful (no judging). You need to get creative, the more out there the question is, the more people have a chance to show you their personality. See some ideas on research questions you could use.
Vuja De thinking (from Practically Radical)
Seeing a problem for the first time, through a new lens. The definition of Deja Vu is seeing something you’ve seen before in a ridiculously clear manner. Vuja De thinking is approaching problems like you’ve never seen them before. Trying to solve your organizational problems with novel solutions we’ve never thought about trying. The next time you want an “expert” to solve the problem instead why not ask a beginner to take a stab at it, you may surprise yourself!
We all have come across those winners in meetings that love to use the latest business buzzword. You know the ones? They recite words and phrases you know they just heard for the first time while watching the Dragon’s Den last night.
You realize soon after school that the vocabulary you use has very little to do with your life and is more so correlated with pretentiousness. Yet the words below are used everyday, some times more than once, in offices and during meetings all over the world in hundreds of different languages. Well I’m sure other languages have their own overused meaningless terms that tend to follow the commerce crowd.
Before you start remember these are just opinions, please don’t be offended. Instead add your own overused word or phrase. Heck lets make this list longer!! Comment below with yours!!
The obvious one. Just stop it. Nothing says I’m a first year business student than using Synergy on purpose in a sentence. The exception to the rule you say? There is only one. Unless you work in the Easton Hockey stick Museum and you’re referring to my gold 2001 Easton Synergy Hockey stick you should never ever use the “S” word in a sentence.
Just a fancy term for people who don’t know how to make friends. Pro tip, stop networking and start doing things that matter. Volunteer, run for a board, help a non-profit, coach, be a big brother, do something that isn’t easy. Just showing up to an event and putting on a name tag isn’t hard. Volunteering countless hours for a great cause is a brilliant way to make new friends.
Do ANYTHING other then go to specific events just to “meet” people for the sake of a business relationship. Yuck. Read more
If you were Seth Godin you would say it needs to be remarkable! You know, your “Purple Cow” idea that will spread like wildfire.
If you were Jim Collins’ you’d start with a Big Hairy Audacious Goal (BHAG). Cities like Las Vegas, Austin, Amsterdam, Paris, even Victoria, all have a created visionary cities by doing something big, hairy and audacious. (they’re all REALLY good at something, or have something they are known for).
If you were Hugh MacLeod you would come up with a social object. Something people would have to talk about, have to share with their friends, it’d probably be really cool. Read more
- 33 Lessons in Neuromarketing
- 23 Questions On How To Break Your Customers Expectations
- 21 Questions About Your Change Management Strategy
- Content Creation Strategy
- 27 Questions About Your Customer Service Strategy
- What’s Your Why? Strategic Planning in 2017
- 32 Questions About Your Research Strategy
- 24 Questions About Your Measurement Strategy
- 21 Questions About Your Search Engine Strategy?
- 14 Questions About What Type of Company You Want To Be
- How Do We Do Search Engine Optimization (SEO)?
- How Do We Measure Your Website Strategy?
Don't like us on Facebook! Wait, What?
Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1