How does TikTok know EXACTLY what I want to see in video after video?
A student in my class sent this video to me after we were discussing the power of TikTok. I had no idea. The brains behind “how” they produce viral video after viral video keeping you entertained for literally hours on end is pretty mind blowing. I’ve now sent this video to anyone asking about TikTok and whether they think they should be on it. I tell everyone, YES, you need to be on TikTok. No you don’t need to create short videos for the world to see but you do need to understand the creative potential that’s happening all over the world. It’s inspiring.
Determining how a social network displays their feed is the magic of their algorithm
I think it’s important to understand the “why” behind these powerful tools. It’s also good research to do, to try and understand what could be coming next on social media. The way this app operates can’t be much different than the other major social platforms, but the inner workings of how content is displayed is down to a science. Our attention is being hacked while we scroll and scroll through viral hit after viral hit.
The longer a social network can keep you scrolling, the stickier it is (and better for their ad revenue)
Facebook can lend a lot of it’s growth to the way the news feed would produce article after article that you’d want to click on. Making the platform more and more sticky to users. Now it’s a battle for our attention, to the winner go the spoils of the largest captive audience on the Internet. Sure Facebook may be winning for now but if you look at TikTok’s engagement numbers and downloads, we may have a new leader sooner than any of us would have thought.