3. Passions

If projects are showing what you do and how you do it, passion is showing the world why you do it. Passion is generally a dirty word in the business world. People over use it touting to the younger generation to follow your passion, or to the older generation, passion doesn’t mean anything when it comes to a profitable business. The fact of the matter is everyone can be passionate about something, we’re just conditioned not to be from a younger age.

School doesn’t help us focus on the little things we love to do. Be it drawing, singing, or playing Basketball. If you’re passionate about something at a young age you probably aren’t going to be allowed to do that thing over and over. But this is essentially what is wrong with our education system, we create “Jacks of all Trades” and specialists in nothing. I think it’s time to start encouraging people to follow their passion.

The future will belong to those who work with passion, who fall in love with their craft, whatever their art may be.

What do you care about?

What do you spend your spare time on? What keeps you awake at night? What are your favourite things to do? This category can have literally nothing to do with your business but if you care about it you need to share it! Two great examples of how to run social media accounts come from Malty National Brewing Co. and the other is 33 1/3 Coffee Roasters shown to the right. Both of these Instagram accounts have a lot of personality behind them. I use them for inspiration, be it an old time Meme or and pun at work, they make me smile a lot.

The video below of the Regina Symphony Orchestra’s Gordon Gerrard talking about Beethoven is a great example of passion. When you study and love music the way Gordon does, it’s quite simple to tel a story about one of the greatest composers in the world. You can’t fake passion. The way he tells the story, the minor details, and how it relates back to the music at the RSO is remarkable. There isn’t a lot of editing when Mr. Gerrard is on camera, he tells a great story and the viewer can easily see his passion.

What the heck are you going to share?

What is your staff passionate about? What do they do in their spare time? Are you a part of any fundraisers? What does your team do in the community?

Start trying to get weekly photos of something that your staff loves and tell the story about it! Everyone under the sun has come up with the idea of “posting like Humans of New York”, how about you post “Passions of Regina” weekly! (I know it sounds dirty but you get what I’m trying to say!)