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How you publish and how long it takes you to publish has changed

What‘s Your Company’s Fast Content Strategy?

byJeph Maystruck/Dec 4, 2022/inAdvice, Blogging, Marketing, Strategy

TLDR: Websites are made very user-friendly making it easy to update your website. Also, phones are better than ever making it easier to get high-quality content. It’s like the perfect digital storm!

We’re past the phase of “do we need to be updating our website?” Because the answer is a short and obvious YES!

Yes Lawd! | Memes sarcásticos, Imagenes de risa memes, Memes divertidos

Your audience wants updated content, Google wants updated content, your extended family wants updated content, and EVERYONE needs updated content but few are actually doing it.

And no, this isn’t a self-serving blog trying to get you to hire us. On the contrary, you don’t need a company like ours to create content for your company. You have the power to do it yourself!

Let me show you.

By “content” what we’re talking about is ANYTHING you can publish on your website.

  • Stories
  • articles
  • events
  • case studies
  • white papers
  • people featuresperfectionism
  • news on your industry
  • education
  • surveys
  • videos
  • Ted Talks
  • Top Ten Lists
  • community involvement
  • past projects
  • behind-the-scenes photos
  • happy customers
  • testimonials
  • a letter from the CEO
  • your Monday morning memo
  • new poster designs
  • T-shirts you’re printing
  • NFTs you’re minting
  • draft designs that got rejected
  • awards for which you were selected
  • the list of your favourite books
  • why not add your favourite Podcasts too?

Did I miss any?

“Done is better than good.” -Elizbeth Gilbert, Big Magic

Websites are much easier to update than they have ever been. You could be using your website WAY more than you currently are, if you have someone in-house that can take great photos and video, bonus! You don’t need a professional photographer, you just need someone with a newish SmartPhone that knows how to take good photos.

You don’t have an excuse anymore.

Once you have lots of great images we don’t just share them on social media, no no NO, get those on your website too! Google LOVES new photos on your website.

About the only thing you don’t want to publish on your website are opinions on religion, politics, and anything to do with pyramid schemes.

Fight the perfectionist inside you waiting for the perfect blog post. It doesn’t exist.

It’s more about how often you post, not one or two “perfect” articles. You won’t know what your audience likes until you post more and more. Post to your website once per week for a year, then you’ll have 52 different stories showcasing your year.

Fight the perfectionist.

Your website is a living breathing reflection of your organization. In the past, a very smart person most likely with a computer science degree had to update your website. Today? Well, we teach anyone who wants to learn how to update the backend of our sites AND we give customers administrative access, you know, just to make sure the website is yours in the event we get hit by a lottery ticket (sounds better than a bus!).

What’s your fast content strategy going to be?

So what’s your fast content strategy? Before and afters? Progress updates? Testimonials from happy clients? Testimonials from happy partners you work with? Testimonials from employees? Job site pics? Finish product pictures? Anything that shows what you and your team do.

Tags:content creation, interactive website, learning, marketing, smarter thinking, strategy, website strategy
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Mark Johnston
24 September 2026
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A great group that does great work! High recommend!!
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Paula Estin
15 September 2026
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The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
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M. Tolley
28 August 2026
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I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
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Ben Hebert
28 April 2026
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I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
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ReginaFlyerExpress
24 April 2026
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Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
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Kyle Halvorson
31 March 2026
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The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
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Garrett McMillan - GMAC Golf
13 December 2025
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What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
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Annette M Frazier
11 November 2025
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Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
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Northland Forest
23 October 2025
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We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
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Tanner Ewashko
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Strategy Lab is the best!


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