TLDR: Websites are made very user-friendly making it easy to update your website. Also, phones are better than ever making it easier to get high-quality content. It’s like the perfect digital storm!
We’re past the phase of “do we need to be updating our website?” Because the answer is a short and obvious YES!
Your audience wants updated content, Google wants updated content, your extended family wants updated content, and EVERYONE needs updated content but few are actually doing it.
And no, this isn’t a self-serving blog trying to get you to hire us. On the contrary, you don’t need a company like ours to create content for your company. You have the power to do it yourself!
Let me show you.
By “content” what we’re talking about is ANYTHING you can publish on your website.
- case studies
- white papers
- people features
- news on your industry
- Ted Talks
- Top Ten Lists
- community involvement
- past projects
- behind-the-scenes photos
- happy customers
- a letter from the CEO
- your Monday morning memo
- new poster designs
- T-shirts you’re printing
- NFTs you’re minting
- draft designs that got rejected
- awards for which you were selected
- the list of your favourite books
- why not add your favourite Podcasts too?
Did I miss any?
“Done is better than good.” -Elizbeth Gilbert, Big Magic
Websites are much easier to update than they have ever been. You could be using your website WAY more than you currently are, if you have someone in-house that can take great photos and video, bonus! You don’t need a professional photographer, you just need someone with a newish SmartPhone that knows how to take good photos.
You don’t have an excuse anymore.
Once you have lots of great images we don’t just share them on social media, no no NO, get those on your website too! Google LOVES new photos on your website.
About the only thing you don’t want to publish on your website are opinions on religion, politics, and anything to do with pyramid schemes.
Fight the perfectionist inside you waiting for the perfect blog post. It doesn’t exist.
It’s more about how often you post, not one or two “perfect” articles. You won’t know what your audience likes until you post more and more. Post to your website once per week for a year, then you’ll have 52 different stories showcasing your year.
Fight the perfectionist.
Your website is a living breathing reflection of your organization. In the past, a very smart person most likely with a computer science degree had to update your website. Today? Well, we teach anyone who wants to learn how to update the backend of our sites AND we give customers administrative access, you know, just to make sure the website is yours in the event we get hit by a lottery ticket (sounds better than a bus!).
What’s your fast content strategy going to be?
So what’s your fast content strategy? Before and afters? Progress updates? Testimonials from happy clients? Testimonials from happy partners you work with? Testimonials from employees? Job site pics? Finish product pictures? Anything that shows what you and your team do.
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