I love marketing and making people smarter. I grew up in Regina and will one day show the world how amazing our little city is. I'm a self-proclaimed master chef (not really, just kind of a fatty on the inside, I love to make delicious food) I read lots, yeah you're right, that sounds nerdy. I assure you, I'm not a nerd. I like positive people, loud shoes and I believe when cooking you can never add too much butter, chocolate chips, bacon or cheese. Think about it. I play tennis, golf, hockey, volleyball, bocce ball, and Ping Pong. I've been a consultant for about a decade and have learned a lot in my time working with an array of businesses. Strategy really is about choosing what not to do. Defining your vision, values, and BHAGs*, is probably the most important thing you will do in your business.
"You can either fit in or stand out but you can't do both." -Seth Godin
*Big Hairy Audacious Goals
Entries by Jeph
Does Advertising work? Short answer, not nearly as much as you’d think. In the United States, advertising is a $250 Billion dollar industry, worldwide, that figure is closer to half a Trillion dollars. Yes T as in “Trillion”. So, it must work right? RIGHT? Right? Advertising OBVIOUSLY works, otherwise why would so many companies advertise? […]