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Jeph Maystruck

About Jeph Maystruck

I love marketing and making people smarter. I grew up in Regina and will one day show the world how amazing our little city is. I'm a self-proclaimed master chef (not really, just kind of a fatty on the inside, I love to make delicious food) I read lots, yeah you're right, that sounds nerdy. I assure you, I'm not a nerd. I like positive people, loud shoes and I believe when cooking you can never add too much butter, chocolate chips, bacon or cheese. Think about it. I play tennis, golf, hockey, volleyball, bocce ball, and Ping Pong. I've been a consultant for about a decade and have learned a lot in my time working with an array of businesses. Strategy really is about choosing what not to do. Defining your vision, values, and BHAGs*, is probably the most important thing you will do in your business.

"You can either fit in or stand out but you can't do both." -Seth Godin

*Big Hairy Audacious Goals

Entries by Jeph Maystruck

Big Idea Camp 2026: Build what matters.

Sep 9, 2026/in Community, Marketing, Regina/by Jeph Maystruck

Books to Read: Impossible Things, People, Football, Skunk Works & The Funniest Book of the Year

Aug 23, 2026/in Advice, Blogging, Motivation, Stories/by Jeph Maystruck

What I’m Reading: Impossible Things, People, Football, Skunk Works & yes, Black Privilege Okay, after I told everyone about the books I was reading last time, my God, did I get some good recommendations. Please keep sending me what you’re reading. Put them in the comments, send them to me, whatever. I love knowing what […]

Don’t Confuse Polish With Value

Aug 7, 2026/in Advice, Artificial Intelligence, Blogging, Innovation/by Jeph Maystruck

Don’t confuse polish with value. Polish is easier than ever to automate. Original thinking isn’t. Why I Use Grammarly (And Why I Don’t Feel Guilty About It) I was reading some blog posts I wrote almost 15 years ago. The ideas weren’t bad. The grammar? Let’s just say… there were a lot of red underlines. […]

What To Do in the Age of AI Built Websites and AI Built Everything!

Aug 5, 2026/in Advice, Artificial Intelligence, Customer Service, Strategy/by Jeph Maystruck

It Was Never the Website. It Was Always the People. Every few weeks, someone proudly tells me, “I built my own website with AI.” My response is usually the same. “That’s awesome.” Because honestly? It is. AI has lowered the barrier to creating things. You can build a website. You can write a blog post. […]

We asked 1,000 People in Canada: What Have You Used A.I. For?

Jul 30, 2026/in Artificial Intelligence, Consumer Behaviour, Innovation/by Jeph Maystruck

What if you could ask everyone you talk to “how” they’re using AI? That’s exactly what I’ve been doing for the past year and a half, giving keynotes. We always have to talk about AI, and lately the answers to that amazing question have been getting better and better. Now we’ve collected over 1000 peoples […]

Podcast: Here’s to the crazy ones with Jeph Maystruck

Jul 27, 2026/in Advice, Stories, Video/by Jeph Maystruck

A big thanks to Nikhil Kumar from the Finding Purpose Podcast for the interview!  Find the Spotify link here: Here’s to the crazy ones with Jeph Maystruck Keep Going: The Messy Truth About Building a Business That Matters There’s a polished version of entrepreneurship people like to talk about. You have a great idea. You take […]

Three Keynotes at CareCon, Three Different Lessons

Jul 13, 2026/in Advice, Leadership, Presentations, Stories/by Jeph Maystruck

If you’re looking for the CareCon 2026: Caring Never Goes Out of Style post, click here!  One of my favourite parts of CareCon wasn’t that our speakers all had the same message. It’s that they didn’t. Each came from a completely different world. One led emergency response efforts across Canada. One built a career creating […]

The Best Thing AI Can Do for Your Company? Give You More Time to Care.

Jul 10, 2026/in Artificial Intelligence, Innovation, Leadership/by Jeph Maystruck

There’s a question I get asked almost every week. “What should we actually use AI for?” The better question might be: What SHOULDN’T you be using AI for? Because AI is incredible. It can write, summarize, brainstorm, analyze, organize, translate, research, and plan faster than any person on your team. But just because it can […]

The Caring Conference 2026: Caring Never Goes Out of Style

Jul 8, 2026/in Community, Marketing, Regina/by Jeph Maystruck

What Six Circus Tickets Taught Danny Trejo About Generosity

Jun 28, 2026/in Advice, Books, Community, Consumer Behaviour, Leadership, Motivation, Stories/by Jeph Maystruck

The Six Tickets That Were Worth The World In his memoir, actor and entrepreneur Danny Trejo shares a story that perfectly illustrates a truth many of us forget: generosity has a way of creating opportunities that money can’t buy. The story begins when Trejo’s charity wanted tickets to an upcoming Ringling Bros. circus performance. He […]

Green Flags (and Red Flags): How to Spot a Great Partner Before You Sign Anything

Mar 8, 2026/in Advice, Blogging, Marketing/by Jeph Maystruck

Green Flags: How to Spot a Great Partner Before You Sign Anything We talk a lot about red flags. But green flags? Those are harder to name, and way more useful. A great partner doesn’t scream their value. They signal it. Here’s what to watch for. 🟢 They Ask Better Questions Than You Do A green-flag […]

New Website Launch: Kelowna Bachelorette Party

Feb 28, 2026/in Advertising, Marketing, Website/by Jeph Maystruck

🎀 Kelowna’s Ultimate Bachelorette Party: Let the Good Times Roll! The party planning game just got a whole lot easier, and way more stunning. We’re happy to announce the launch of Kelowna Bachelorette Party, your go-to destination for planning unforgettable bride-tribe weekends in one of Canada’s most picture-perfect cities. Whether you’re dreaming of vineyard sunsets, […]

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  • Big Idea Camp 2026: Build what matters.Sep 9, 2026 - 3:33 pm
  • Skunk Works Book
    Books to Read: Impossible Things, People, Football, Skunk...Aug 23, 2026 - 3:25 pm
  • Don't confuse polish with value
    Don’t Confuse Polish With ValueAug 7, 2026 - 1:39 pm
  • What To Do in the Age of AI Built Websites and AI Built Everything
    What To Do in the Age of AI Built Websites and AI Built...Aug 5, 2026 - 1:51 am
  • What have YOU used AI for?-canada
    We asked 1,000 People in Canada: What Have You Used A.I....Jul 30, 2026 - 2:11 pm
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Top Rated Service 2026
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Mark Johnston
24 September 2026
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A great group that does great work! High recommend!!
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Paula Estin
15 September 2026
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The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
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M. Tolley
28 August 2026
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I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
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Ben Hebert
28 April 2026
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I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
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ReginaFlyerExpress
24 April 2026
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Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
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Kyle Halvorson
31 March 2026
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The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
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Garrett McMillan - GMAC Golf
13 December 2025
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What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
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Annette M Frazier
11 November 2025
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Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
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Northland Forest
23 October 2025
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We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
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Tanner Ewashko
23 October 2025
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Strategy Lab is the best!


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