Don’t Be Scared: What Email Marketers Can Do About Gmail’s New Inbox Changes
As many of you know, Gmail has recently added tabs to its inbox, automatically sorting incoming emails into one of 5 categories: Primary, Social, Promotions, Updates, and Forums.
While email recipients who are on the front end of this new format’s rollout are enjoying the ease of use and automatic sorting, some email marketers have hit the panic button and seen open rates decrease.
But hey, don’t fret. If you’re sending quality content, engaging your contacts, and have a loyal following, you will not only be okay but will have a chance to stand out amidst the noise.
Here are a few great articles that tell you exactly what to do to ensure you’re setting yourself up for success in this time of change in the world of e-mail marketing.
Marketing Land: What The New Gmail Inbox Means For You by Ashley Kemper
MailChimp: How Gmail’s New Inbox is Affecting Open Rates
Harvard Business Review: How E-mail Marketers Can Survive Gmail’s Tabbed Inbox
Let me know what you think!
Related: 32 Questions About Your Engagement Strategy
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