- Talk to us!
- Visit us at Path Cowork
- 200 – 1965 Broad St, Regina, SK
(Literally saw this one in Regina)
(How could you even prove that?)
(Again, how in tarnation do you know?)
When it comes to business (and people for that matter) what ever you “say” you are, you definitely are not. You may want to be, you may be striving to be, but the second someone calls their pizza “the best in town” I can almost guarantee it isn’t.
Why do we think slapping “most trusted” after our company name makes people trust us more? Beside some Neuromarketing (see number 28) at work and possibly some psychological anchoring, those benefits are short lived. People don’t trust what you tell them. People are skeptical of whatever a company says about themselves, let alone claiming to be something they’re not.
Why would you? Companies have an interest in changing your perception of themselves.
I do believe what someone else says about a company, a customer, employee or an acquaintance, specially if I trust or look up to that person. Someone who has no vested interest in pumping tires or an upside for giving a good recommendation.