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The Ultimate Social Media Strategy For Any Company or Organization- The 3 P’s

The Ultimate Social Media Strategy For Any Company or Organization: “the 3 P’s”

want-to-annoy-people-play-devils-advocate

Want To Really Annoy People? Play the Devil’s Advocate

To the devil’s advocate: STOP IT! The devil is doing fine on his own, he does not need your help. 

Do you ever find argumentative people love to talk about the exception to the rule? Finding the one in a millionth chance and using it as “evidence” for what could happen. It’s a great way to stress yourself out. Also a good way to determine if one is a know-it-all. Do they like proving someone wrong by arguing the exception to the rule?

Why do we do it though? Why do we cause this undue harm on our minds always trying to determine “what’s the worst that could happen?” Sure it’s good to understand what’s the worst that can happen, but to act upon it, or be planning based on it is silly. If we’re constantly worried about what’s the worst that can happen we never look at what’s the best thing that can happen! Ever bring that up in a planning session? Probably not because optimism isn’t generally looked fondly on in the business community (until lately!)

What’s the WORST that could happen? What’s the BEST that could happen?

A part of our brains are built to do this, to protect us. But that same part of your brain telling you to run from danger in a dark alley is the same part that’s holding you back from doing something amazing. In ancient times running away from what scared us was a smart tactic but in today’s world we need to seek out what scares us and push through it. Playing devils’ advocate is a way to assess what’s the worst that could happen. They problem with this is that the “worst” rarely ever happens, but our brains love to focus on the smallest negative piece of feedback. So instead of finding a solution to the obstacle in the way we think about how bad the feedback was and we never move on.

worry-wort Read more

Why you should treat your business like a good landlord

Why You Should Run Your Business Like A Good Landlord // EPS 49 #inthelab

Why You Should Run Your Business Like a Good Landlord.

Yasher Zareh, Director of Operations at Nighthawk Properties in Regina (a property rental and building management company here in Regina), is interviewed by our very own Conrad Hewitt Chief Social Officer at Strategy Lab and a current renter in Regina. Conrad asks about the relationship you have to keep as a landlord. With the assumption you want to maintain the best relationship as possible with your renter.

It’s a delicate relationship. As a landlord you deal with family emergencies, building emergencies and whatever other kind of emergencies you have to deal with.

You can’t be a jerk anymore! You have to maintain a positive relationship with your renters.

Communication is so vitally important. In 2016 where everything is digital and you can text anyone anything! We get lazy in our communication. We don’t use a phone call when we can text and no context is shared in a text message Nd we have a communication breakdown. It IS 2016 that’s what makes phone calls so much more important to use.

“Your property is your brand. Every time someone comes into contact with your brand(property) they either like it a little more or a little less.” -Conrad Hewitt

 

you are sending signals to everyone who comes in contact with your brand-no such thing as a neutral brand impression Read more

Can I give you some feedback?

The Phrase You Hate To Hear But Have to Say Yes To

Can I give you some feedback?

If you’re like me this is one of the worst phrases to hear in the English language. What they’re actually saying is “would you like me to tell you how I actually feel about you? And oh yeah, if it was good we would have already told you so it’s almost guaranteed to be negative.”

Without feedback we never learn, we never get better, and we never progress.

The extent of your management career will largely be based on the amount of feedback you’re willing to take.
I’ve said to Brandon many times that we will get as far as the feedback we’re willing to take.

I still love the Tim Sanders analogy of “how” to process feedback. He says it’s like eating an almond. Not all of the feedback is valuable, find the nut at the middle (the learning moment) and discard everything else. Rarely do we receive 100% true feedback.

Three reasons why you need to get feedback from your team:

 

1. If you currently think “my team loves me though, I don’t need their feedback to know that”. You need to ask for feedback soon, you’re worse off than you think. It’s always those managers who “think” their staff can give honest feedback but don’t. Instead there ends up being a revolving door for staff, lots of turnover and no long term employees.

 

2. It underhandedly shows your team that you care, that you aren’t a know-it-all, and that you’re not too egotistical to change. You don’t have to listen to everything you hear but you do have to make yourself available to hear people when they want to give some feedback. Listen to people shows you care, even if you know you aren’t getting the best feedback, listen, don’t talk, don’t interrupt, just listen. You’ll be amazed at what you find.

 

3. The teams that communicate up the hierarchy just as efficiently as down the hierarchy will be the most sought after and in turn the most effective.
If your team doesn’t have a feedback strategy soon, your competitors will. They’ll be able to turn on a dime, adjusting to feedback they’re receiving. Today it is relatively simple to setup a feedback strategy, 10 years ago a lot more difficult. 5 years from now it will be baked into the strategy of the high performing teams, and I’m sure it’ll get easier and easier to track, manage and act upon the information acquired.

Everything You’ve Heard About Social Media Is Wrong [Workshop in Saskatoon]

Saskmade Marketplace

Hey Saskatoon, what are you doing September 18th? Sask Made Marketplace and Strategy Lab have teamed up to offer an afternoon workshop titled “Everything You’ve Heard About Social Media Is Wrong”. An afternoon workshop about your online marketing strategy.

You’ll learn about Twitter, Facebook, blogging, how to establish an online strategy (and how to measure it) and how to standout. You’re going to learn a lot.

When:  Wednesday, September 18, 2013

Time:  1:00 pm to 5:00 pm.

Location: The Saskatoon Club, 417-21st East, Saskatoon
(Dress code in effect.  Smart, casual business attire, no jeans.)

Cost:  $50 – CAMA Members
$60 – Non-CAMA Members

Here’s some inspiring words from Meph Jaystruck…


Here’s a little video I put together about it…

 

Don’t Be Scared: What Email Marketers Can Do About Gmail’s New Inbox Changes

Adjusting to Inbox Changes Shouldn't Be Difficult

Adjusting to Gmail’s Inbox Changes Shouldn’t Be Scary

As many of you know, Gmail has recently added tabs to its inbox, automatically sorting incoming emails into one of 5 categories: Primary, Social, Promotions, Updates, and Forums.

While email recipients who are on the front end of this new format’s rollout are enjoying the ease of use and automatic sorting, some email marketers have hit the panic button and seen open rates decrease.

But hey, don’t fret. If you’re sending quality content, engaging your contacts, and have a loyal following, you will not only be okay but will have a chance to stand out amidst the noise.

Here are a few great articles that tell you exactly what to do to ensure you’re setting yourself up for success in this time of change in the world of e-mail marketing.

Marketing Land: What The New Gmail Inbox Means For You by Ashley Kemper

MailChimp: How Gmail’s New Inbox is Affecting Open Rates

Harvard Business Review: How E-mail Marketers Can Survive Gmail’s Tabbed Inbox

Let me know what you think!

Related: 32 Questions About Your Engagement Strategy