Tag Archive for: website optimization

10 Ways To Make Your ‘About Us’ Page Awesome

Dec 1, 2021/in Advice, Blogging, Innovation, Video, Website/by Jeph

https://strategylab.ca/wp-content/uploads/2021/11/Pacific-Fresh-Fish-About-Us-Page.jpg 1111 2024 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2021-12-01 13:29:282022-01-12 14:27:0410 Ways To Make Your ‘About Us’ Page Awesome

Custom build website design on WordPress

Custom Design Website Development and Search Optimization

Sep 14, 2020/in Marketing, Strategy, Website/by Jeph

https://strategylab.ca/wp-content/uploads/2020/09/Custom-build-website-design-on-WordPress-scaled.jpg 1707 2560 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2020-09-14 22:57:582020-09-15 11:56:45Custom Design Website Development and Search Optimization

8 Things You Get For FREE When We Build Your Website

Mar 12, 2020/in Advice, Strategy, Website/by Jeph

https://strategylab.ca/wp-content/uploads/2020/01/content-strategy-as-an-SEO-strategy-scaled.jpg 2560 2048 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2020-03-12 11:58:132020-03-12 11:58:138 Things You Get For FREE When We Build Your Website

Search Engine Optimization (SEO) Strategy For Beginners

Jul 19, 2017/in Advice, Blogging, Leadership, Marketing, Measurement/by Jeph

SEO is an ugly topic. Lots of hearsay floating around with little evidence based opinion. Many assumptions, rarely facts that you can trust. It’s not my intention to tell you how to do SEO, no no, like they say, there are many ways to skin a cat! This is simply my findings over the past five years.

First of all we’re going to simplify what you’re doing with your website. Set one goal, one page must be more important than every other page. Pick three keyword phrases in your industry, those are your first three goals. Then develop your outreach strategy (how other websites will link back to your websites). Determine what you’ll update your website will ongoing forever and ever amen, and you got yourself a perfect little search engine optimization strategy.

Set one main goal
Pick three main phrases you want to come up for in Google search
Why will people want to link to your website?
Update your website weekly
Measure relentlessly

If it isn’t as easy as described above than come along for the ride, you aren’t alone!

First, you don’t need traditional SEO if you are;

A major corporation, simply changing how your website is structured will do wonders!
If you have an amazing social media presence (e’hem, Wheel House, The Riders, Hard Pressed do NOT need SEO help)
If you publish content (stories, photos, videos) weekly to your website you most likely have no use for SEO

For everyone else here are a few starting points to give you enough information to piss off your I.T. manager at the office.

https://strategylab.ca/wp-content/uploads/2017/07/SEO-for-beginners-regina.jpg 667 1000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2017-07-19 16:08:212019-11-20 22:30:55Search Engine Optimization (SEO) Strategy For Beginners

The Top 11 Home Construction Related Keywords in Regina

Feb 15, 2014/2 Comments/in Community, Consumer Behaviour, Marketing, Measurement, Regina, Research, Strategy, Website/by Strategy Lab

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website. We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction. If you think your website may be lacking and might need a little boost, we might be able to help! Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

https://strategylab.ca/wp-content/uploads/2014/02/scott-webb-167099.jpg 2848 4288 Strategy Lab https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Strategy Lab2014-02-15 13:05:242018-01-02 19:56:08The Top 11 Home Construction Related Keywords in Regina

20 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

Aug 1, 2013/8 Comments/in Regina, Research, Strategy, Website/by Jeph

Your search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).

Before we get into the 20 top Regina keyword searches we need to define a few terms for you.

Domain Authority

From Moz (formerly known as SEO Moz): “Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

Based on 40 different signals Moz measures, including linking root domains, number of total links, MozRank, MozTrust, etc.
It’s a logarithmic scale so going from 10 to 20 is significantly easier than going from 60 to 70.
It’s a relative measurement for predicting Google search results. It’s better to compare Domain Authority to other websites than simply using it to track a single websites’ success.

Page Authority

From Moz: “Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”

Based on 100 measured variables Moz tracks
Also a logarithmic scale, going from 10 to 20 will be easier than going from 50 to 60.
Page Authority differs from Domain authority as the former measures how well a single page will rank in Google and the later predicts the overall performance of your website in Google.

External Linking Domains

External Linking Domain are hyperlinks on websites pointing back towards your website.

Top SEOs believe that external links are the most important source of Google ranking power.
Links to your website act as votes to search engines. The more votes you get, the more valuable your website appears to Google

Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.

SERP

Search Engine Results Page

20. Apartment Regina

19. Dentists Regina Read more

https://strategylab.ca/wp-content/uploads/2013/08/arthur-osipyan-455426.jpg 2500 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2013-08-01 09:42:552017-12-31 16:52:0220 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

Professional Stock Photos-the we can make a mobile and a desktop website

9 Websites Brandon Built That Got To The Front Page of Google

Feb 4, 2013/in Regina, Research, Strategy, Website/by Jeph

@Brandon_wu The other day going a bunch of websites that Brandon had built a while ago we started noticing something odd. Whenever we would Google the obvious search terms that a website should be ranking for they turned out to not only rank but usually rank within the top 3.

And yes I checked the actually universal search terms not just the Google results on my laptop. Any time you Google something it’s customized based on your past search, location, and activity on Google+. For a true search you must turn off personalization.

Here are some examples: Read more

https://strategylab.ca/wp-content/uploads/2016/01/Professional-Stock-Photos-the-we-can-make-a-mobile-and-a-desktop-website.jpg 3456 5184 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2013-02-04 12:40:282017-10-09 11:11:519 Websites Brandon Built That Got To The Front Page of Google

Cheryl Lloyd

Strategy Lab has been amazing to work with! Brandon Wu helped build my website many years ago and is always quick to respond and assist if I have any questions or concerns. He is so kind and patient and I really appreciate his knowledge and professionalism. I would highly recommend.

Nicholas Villani

Carter at StratLab is an amazing web designer and coach. Not only did he create a spectacular website for the studio that I've co-founded, he's trained me on how to use wordpress, and is always available whenever I have questions. You wont regret going to StratLab for all of your website needs.

Steel Mace Valkyrie

Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!

Jeff LS Security

We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.

Doug Dimen

Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!

Smb Construction

Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.

Carter Bezan

I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!

Brenda MacLauchlan

Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab

Jenni Bast

The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!

Matt Robertson

Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.

Tag Archive for: website optimization

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

Optimization!

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Contact Us