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SEO is an ugly topic. Lots of hearsay floating around with little evidence based opinion. Many assumptions, rarely facts that you can trust. It’s not my intention to tell you how to do SEO, no no, like they say, there are many ways to skin a cat! This is simply my findings over the past five years.
First of all we’re going to simplify what you’re doing with your website. Set one goal, one page must be more important than every other page. Pick three keyword phrases in your industry, those are your first three goals. Then develop your outreach strategy (how other websites will link back to your websites). Determine what you’ll update your website will ongoing forever and ever amen, and you got yourself a perfect little search engine optimization strategy.
If it isn’t as easy as described above than come along for the ride, you aren’t alone!
First, you don’t need traditional SEO if you are;
For everyone else here are a few starting points to give you enough information to piss off your I.T. manager at the office.
The key to good traffic stems from many core parts, one of them being:
You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.
One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website. We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.
Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction. If you think your website may be lacking and might need a little boost, we might be able to help! Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.
Your search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).
Before we get into the 20 top Regina keyword searches we need to define a few terms for you.
From Moz (formerly known as SEO Moz): “Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”
From Moz: “Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”
External Linking Domains
External Linking Domain are hyperlinks on websites pointing back towards your website.
Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.
Search Engine Results Page
20. Apartment Regina
19. Dentists Regina Read more
The other day going a bunch of websites that Brandon had built a while ago we started noticing something odd. Whenever we would Google the obvious search terms that a website should be ranking for they turned out to not only rank but usually rank within the top 3.
And yes I checked the actually universal search terms not just the Google results on my laptop. Any time you Google something it’s customized based on your past search, location, and activity on Google+. For a true search you must turn off personalization.
Here are some examples: Read more