Custom Designed Website Development and Search Optimization

Sep 14, 2020|byJeph Maystruck|inMarketing, Strategy, Website

When we we started building websites some eight odd years ago, we’ve always tried to lower the cost every year. We’ve done that very successfully, now offering the lowest cost on a website we have ever offered to build and manage a website for a full year ($2,495 plus tax). But you don’t want that kind of a website. Most people we deal with don’t want a basic website.

That’s why we will start offering fully customized, designed, search engine optimized, and managed websites.

Let me explain.

1. Website Design Customization

Meeting with our graphic designer and lead programmer, we help you develop a design based on your brand. We hold 1 to 3 sessions to develop your brand guidelines, colour palate, and user experience choice architecture (the website wireframe). We use your colours throughout your website to subtly remind visitors of your brand.

Our graphic designer can take your design vision and bring it to life. Our programmer can develop the logic behind the vision to make your website functions come to life.

Lastly we never want to “over design” a website. If you can’t edit it then it’s not going to work down the road. We design for usability and psychology, making things over complicated for no reason other than design isn’t something we like to do.

Example of designed websites below: ICO Bath, Campion College, Learning The Land, Creative Options Regina.

ICO Bath

Campion College

Learning the Land

Creative Options Regina

2. Search Engine Optimization

We meet with you to develop an understanding of what you should be coming up for in Google search. We use Google Keyword tool to understand what people search in your industry. We have a software program (Moz) that tracks 100-200 keyword phrases that your website should be coming up for. We develop a strategy to target your top 3-5 keyword phrases, usually by dedicating specific pages to each keyword phrase you want to come up for in Google. We track progress each month.

Your website can rank really well if optimized properly in advance. We build it into each page to give Google exactly what she wants when crawling your website.

Examples: Optimum Roofing (Google “Roofing Regina”), RJ’s Ice and Water (Google “water delivery Regina”), Prairie Sun Solar (Google “solar Regina”), and Hi-Tec Profiles (Google “laser cutting Regina”) shown below.

Optimum Roofing

RJ’s Ice & Water

Prairie Sun Solar

Hi-Tec Profiles

3. Managing Your Website

Together we develop a plan to keep your website updated. Monthly blog posts, new photos posted, embedding video. Anything that makes your website better or more visually appealing. You can send us what you want updated weekly or monthly or we help do it for you.

Websites used to be able to function on a “set-it-and-forget-it” strategy. You could have a beautifully designed website and it would stand the test of time. Today you need fresh content if you want to rank in Google. A simple schedule to insure we’re posting regularly with your input/approval. In time you can take this on and manage your website yourself.

4. Monthly Reporting

Depending on what’s important to your business we create a monthly report to keep you up to date on how your website is performing. Using Google Analytics and our Moz software we can send you reports on where your traffic is coming from, what pages people are visiting, and other interesting demographic information (location, browser, desktop/mobile, age, household spend).

We benchmark against your top three competitors to show progress over time. We track all the keyword phrases your website should be coming up for in Google search, as well as all the websites linking to yours, on-page optimization reports. We can run special reports for you as well, keyword analytics, keyword research, website crawl report, on-page optimization reports.

You don’t know what to fix until you begin to measure.

websites don't need to cost your first born child

5. The StratLab Promise (well, 3 of them)

The Hippocratic Marketing oath. We’ll never lie to you just to sell you more or to increase the budget. We’ll never recommend something we wouldn’t do. When we tell you “we’d do it this way” we aren’t lying.
We’ll never go over budget. Whatever budget we’ve agreed to we promise to never exceed that. We pride ourselves on being very transparent with billing.
No long-term contract. If we aren’t doing our job and you’re unsatisfied we won’t bill you. Any client of ours that is paying us, is because they appreciate the service we provide. You pay when you’re happy with what you got.

We promise.

This isn’t meant to be a sales post. My apologies if it comes off that way. I promise I won’t call you or text you about “if you’re ready to buy!”. No I hate sales people probably more than you do. I wrote this because any time we bring up this style of website service people automatically think it’ll cost $20,000 and up. We can do all of it for under $10,000 for a whole year.

You don’t have to pay a lot to get amazing service and an unbelievable product. If you don’t use your website much you may just need a simple Wix or Squarespace site. If you want a little more customization and want to come up in Google search eventually, a basic WordPress website should be fine. Spend less than $3K on your website so you can put the rest into content for your new website.

some of our website work we’re proud of:

Aligned Collective

Baechu Kimchi

Busy Bee Cleaners

End Homelessness Regina

Synergy Ag

Wildflowers Childcare

ICO Bath

Fix Athletics

Yvette Moore Gallery

Build Love

1080 Architecture

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

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    Top Rated Service 2026
   
 4.9
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   Mark Johnston 
 24 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. A great group that does great work! High recommend!!
  
 
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   Paula Estin 
 15 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website.  I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise.
We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using!
You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
  
 
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   M. Tolley 
 28 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined.

His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless.

I can only hope to work with Brandon again.
  
 
     Posted on Google  
   
   Ben Hebert 
 28 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
  
 
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   ReginaFlyerExpress 
 24 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
  
 
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   Kyle Halvorson 
 31 March 2026
 
 
 Trustindex verifies that the original source of the review is Google. The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market.  Always great dealing with Jeph & Brandon!

"If you are awesome online, you better be awesome offline."
~Jeph Maystruck
  
 
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   Garrett McMillan - GMAC Golf 
 13 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
  
 
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   Annette M Frazier 
 11 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
  
 
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   Northland Forest 
 23 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
  
 
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   Tanner Ewashko 
 23 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. Strategy Lab is the best!