8 Things You Get For FREE When We Build Your Website

Let’s go over the (non-exhaustive) list of benefits you’ll receive from working with StratLab, shall we?

Just click one to learn more!

Training on how to update your website
Understanding of Google Analytics and how to measure results
A mobile optimized version of your website
A content creation strategy to keep your website updated
Basic Search Engine Optimization to get your website found by Google
Questions answered about all things strategy!
24/7 support, there’s always a Stratlabber waiting to take your call
The satisfaction of knowing that the money put toward your website is helping improve our community.

1. Training on how to update your website

Training (IE: Giving you the keys to the kingdom!)

Yup, we show you how to update page content, pictures, text, publishing blogs, etc. Pretty much anything you want to change we can show you how. We understand why marketing companies wouldn’t want to show you how to update their website they built. If you know how to update it you may not pay them an ongoing fee to do it!

Carter has actually filmed the video to your left (or above if you’re on Mobile) that teaches you how to update a bunch of things on your new website.

It’s silly to expect someone to pay for a change on a website that they could easily do themselves. Many of our past customers update their website regularly without our help.

It’s 2020, you can learn WordPress. Jeph learned WordPress. ANYONE can learn WordPress.

2. Understanding of Google Analytics and how to measure results

Google Analytics

We setup every website we build with Google Analytics. It’s a great measurement tool and can help in future years to make better marketing decisions. Here are the Five Reports in Google Analytics we think you should be using.

Furthermore, if you want to know more about how we measure SEO and content strategy, you can find out here: How We Measure Using Moz. Basically we can track keywords your website comes up for compared to 3 of your top competitors. Each week Moz spits out a report of where your website is ranking and whether you went up or down.

Here’s an example of a Moz report:
MonthlyReport – Prairie Sun Solar – 11-07-2019

3. A mobile optimized version of your website

<a href="https://hopeshome.org/" target="_blank" rel="noopener">HopesHome.org</a>

Mobile Websites are the norm

This one gets me. Website companies who charge extra for creating a “mobile optimized” version of your website. Well, WordPress (depending on the theme you use), creates a responsive version of your website that can be easily viewed on any size of device.

Charging extra for a “Mobile Website” is a cash grab. You’ve been warned!

I remember when we first started measuring using Google Analytics and tracking desktop vs tablet vs mobile phone traffic. I told a friend at the time that mobile would never out pace desktop traffic. It took 18 month before mobile traffic had surpassed desktop. That was over 6 years ago.

Have you check to see how much Mobile traffic you have lately? You may be surprised. Our website department has even gone to the point of building Mobile first websites and then adapting them after for desktop.

Bob Dylan was right; the times they are a changin’.

4. A content creation strategy to keep your website updated

Read on:
“How a content strategy works (including examples)”

Content, Content, Content!

Is it getting annoying yet? Everyone needs CONTENT! Well that’s not entirely true. If you’re insanely popular offline, your website doesn’t need much content. If you’re Batman, chances are enough people are talking about you and linking back to your website because they want to show respect for the caped crusader.

So if you aren’t a Superhero (which we know you aren’t) you’re going to need a content strategy. But we can help! We brainstorm with you a list of ideas that you could use to keep your website updated.

Up coming events, fundraisers you’re a part of, new people at your company, news internally (yes birthdays are news), new discoveries in your industry, videos talking about your industry (bonus if they’re Ted Talks), posters of people you look up to, what the new year brings to your industry, solving a customer problem and detailing how you did it, changes pending to your industry, world news that you care about, Netflix shows you love, a quote that you love, a book review of your latest read, a podcast that made you cry, a lesson from your childhood, a video you made on vacation, a casestudy about what you do, things that piss you off, organizations that need your help, an amazing event you attended, a cool new work spot in town, really anything you can write about and attach a picture.

What will you be known for in 5-10 years?

Your content strategy isn’t difficult, you just need to think it through. Because the Internet is consistently growing, there is no signs of stopping more and more search traffic trying to solve a problem. A problem you and your team know how to solve! Ask your team; “what do we want to be known for in the next 5-10 years?” And start writing about that.

5. Basic Search Engine Optimization to get your website found by Google

Moz Report Rankings-Competition_StrategyLab

Give Google What She Wants!

Over the past 12 years we’ve stumbled upon a search engine strategy that works based on results. We never chose SEO, SEO chose us.

Brandon was building websites and we found that they were ranking really well compared to competitors in the same industry. What we found was WordPress (what we’ve always built on) was great at optimizing for search engine traffic. From the customizable url slugs, title tags, and meta descriptions, to the easily edited Footer and built in xml sitemap. We had no idea that this was going to help a LOT of people who built their website on WordPress.

Here’s the simple part of SEO. For whatever keyword phrase you want to come up for, you need to have that keyword phrase mentioned throughout the page you are trying to rank.

If I was trying to rank in Google for “website development in Regina”. I would ensure that phrase is in the title of my page, hopefully the URL too, in the H1 Tag, mentioned several times in the body text of the page, and in the alt text of 2 or more images on a page. Once you’ve optimized that page the icing on the cake would be getting links pointing back to that page.

Yes you can over optimize and put your keyword on a page too much, but that rarely happens. I’d suggest using Moz Keyword Explorer. And if you want to get more serious about it ask me about the reports we can run. Here is an example of what a full On-page Optimization report looks like for our Website development page. You can see we have some work to do!

6. Questions answered about all things strategy!

From social media to website strategy, photography and videography to SEO, Facebook Advertising, LinkedIn Ads, Google Ads and more! We can help with anything in the digital marketing space!

We don’t “like” marketing, we “LOVE” marketing

We live and breathe this stuff and yes we love it! We don’t charge to have a meeting to talk about why you should or shouldn’t be on Facebook and you should be talking to people outside your organization about it. Sometimes it’s nice to have a third party opinion on your marketing strategy.

We do lots of Google Ads, Facebook Ads, LinkedIn Ads, photography, videography, graphic design, and workshops. We like helping people so never be afraid to ask us about whatever you’re working on, who knows we maybe we can help!

7. 24/7 support, there’s always a Stratlabber waiting to take your call

Or someone will get back to you soooooooon.

Professional Stock Photos-the on the phone with someone while texting

Need help fast? We got you fam!

We know how infuriating it can be when there’s a mistake on a website and no one can get a hold of the website company to fix it! This is a thing of the past. We always promise to have someone on call to fix your problem. And yes when we take our team trip to Mexico everyone still has access to their laptop and phone, we can fix your problem from anywhere.

We once got a 1 star review on Facebook because “we didn’t answer our phone on a Saturday”. I messaged the person back immediately and told them because I was at a volleyball tournament by phone was on all day and night and that I could talk to her. Turns out it was a simple problem with a website login that I fixed for her.

She changed her review to 5 stars after that.

I may not answer my phone every time someone calls, but if you leave a message I’ll get back to you within the day.

8. The satisfaction of knowing that the money put toward your website is helping improve our community.

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We care about our community

We’re a 4to40 employer, we support Build Love as a founding member, we run Big Idea Camp, The Honest Conference and are involved in planning Creators Club at Path Coworking space.

We believe if you’re going to last a long time in a market you need community support to do so. Yes customers matter a lot and serving them will make you money, build a community around them will ensure they don’t jump to a competitor the first chance they get.

Want to be hard to fire? Engrain yourself in the community so even if you do get fired some other company will gladly hire you.

We’ve always said that if we do so much in the community that people can’t ignore us, eventually they’ll want to hire us because of all the support we give to the community.

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Oct 1, 2023/by Jeph Maystruck

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

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    Top Rated Service 2026
   
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   Mark Johnston 
 24 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. A great group that does great work! High recommend!!
  
 
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   Paula Estin 
 15 September 2026
 
 
 Trustindex verifies that the original source of the review is Google. The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website.  I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise.
We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using!
You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
  
 
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   M. Tolley 
 28 August 2026
 
 
 Trustindex verifies that the original source of the review is Google. I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined.

His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless.

I can only hope to work with Brandon again.
  
 
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   Ben Hebert 
 28 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
  
 
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   ReginaFlyerExpress 
 24 April 2026
 
 
 Trustindex verifies that the original source of the review is Google. Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
  
 
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   Kyle Halvorson 
 31 March 2026
 
 
 Trustindex verifies that the original source of the review is Google. The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market.  Always great dealing with Jeph & Brandon!

"If you are awesome online, you better be awesome offline."
~Jeph Maystruck
  
 
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   Garrett McMillan - GMAC Golf 
 13 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
  
 
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   Annette M Frazier 
 11 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
  
 
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   Northland Forest 
 23 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
  
 
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   Tanner Ewashko 
 23 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. Strategy Lab is the best!