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A phrase used only by the learner’s mindset

“I could be wrong”

byJeph Maystruck/Mar 21, 2024/inAdvice, Customer Service, Marketing, Stories, Video
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I could be wrong.

What are you wrong about?conscious business the book

Does it make you uncomfortable thinking about being wrong? It should. It’s not a fun feeling. However, completely avoiding the prospect of being wrong is going to hurt you more than help you in life.

Conscious Business: How To Build Value Through Values

I love this quote from the book Conscious Business by Fred Kofman, “the phrase ‘I could be wrong’ only comes from the learner’s mindset”. Meaning, the people who want to learn, to improve, to get better, understand that they may be wrong from time to time. The individual that believes they are never wrong is either delusional or just shitty to work with (or both!). We’ve always said around here that Nobaby likes a know-it-all. 

The book has many other great points on business, and not business school points that are obvious, no, this author knows there’s something bigger at stake when it comes to business.

On responsibility and choice:

“Responsibility means recognizing that you are the ultimate cause of your actions, that you have a choice, and that you can always choose to do what’s right.”

we'd rather hit a home run for free

Short-term pain for long-term gain. When we first started StratLab, at the original office above Coda Clothing on, on a whiteboard we left this quote for months:

“I’d rather hit a homerun for free than to be paid to hit a single.”

Meaning, we’d rather do something we care about, that meant something to us, then to be paid to do someone else’s work that they don’t want to do.

Are you getting paid to hit singles? What does a homerun look like to you?

On integrity and success:

“Success without integrity is failure. Integrity is the integration of ideals, convictions, standards, beliefs—and behavior. When our behavior is congruent with our professed values, when ideals and practice match, we have integrity.”

My mentor in university told us the greatest attribute to have in business is integrity. Without it, you can be trusted with anything. Doing what you say you’re going to do. Following through. Never lie to people. It is rare in business to find honesty but try it sometime, you’ll stand out like a sore thumb in a good way.

On conscious leadership:

“Conscious leaders accept the world as it is, without trying to control it. They commit to their path, but they do not attach to the outcome.”

Trust the process, not the outcome. Much easier said than done. When it comes to getting better at golf or business, you must trust the process, not the outcome. What are the fundamentals you can focus on? What are milestones that you can celebrate?

On communication and understanding:

“Effective communication is not about sending the right message; it’s about ensuring the other person receives the intended meaning.”

How often are we communicating to check a box off, and not ensuring that the other party hears what we’re saying? Communication is getting more and more difficult with social media and how accessible people are. Don’t make the biggest mistake when communicating, assuming that it has happened.

On the role of conflict:

“Conflict is a natural occurrence in human relationships. Seeing conflict as an opportunity to learn and grow rather than something to avoid is a fundamental aspect of conscious business.”

Disagreeing with people isn’t a bad thing unless you’ve made it a habit in your life. In general, disagreeing can be seen as adversarial but instead of arguing with something, try to ensure they feel respected and listened to. Have you ever been in one of those fights where you’re just waiting for them to shut up so you can give your rebuttal? That was most of my childhood! HA! Stop that, listen to them, and reiterate what they’re trying to say to you in your own words.

Try to put yourself in their shoes. Sometimes you just need to inform them that they have been heard.

On accountability and growth:

“Being accountable is more than just being responsible for something—it’s also ultimately being answerable for your actions. To build a conscious business, you must take accountability for your impact on all stakeholders.”

Taking accountability for your actions is a mature thing to do. Kids don’t fess up when they break a toy, they will tell you that they “found” the toy broken. It’s the victim mentality. Fine if you are a 2-year-old, very bad if you are an adult.

Take Ownership

Adults take accountability for their actions. They don’t lie when they make mistakes, they own up to it and talk about how they will ensure it doesn’t happen again.

When you take agency over your problems they become solvable, when you blame others for your problems it feels hopeless because you honestly don’t think you could have changed anything.

Take ownership.

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Tags:books to read, learning, mindset, quotes, social media, teaching, workshops
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The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
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M. Tolley
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I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
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I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
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Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
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The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
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Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
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