https://strategylab.ca/wp-content/uploads/2021/08/Netflix-Drive-to-Survive-F1.jpeg 1125 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-09-08 15:58:192021-09-08 15:58:32How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
https://strategylab.ca/wp-content/uploads/2021/05/How-not-to-get-Google-Reviews-copy.jpg 1156 2100 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-05-09 12:35:112021-05-09 12:36:29How NOT To Get Google Reviews For Your Business
“We gave you a Google review, can you give us one?” -😳😩🤮
Recently a local company gave one of our clients a 5 star review on Google. I have access to their google business page so I see the reviews as they happen. A few days later I saw one of the owners and remarked how awesome a review from them was!
It wasn’t a review. It was bait. Like a bone to a dog, it was bait in a Google reviews lying scheme.
I thought this practice was done. In 2011 a Realtor sent me a LinkedIn recommendation that was half assed and immediately asked me for one in return. I felt so used, so dirty. Was that how the business community operates!? I thought to myself, because what a shitty thing it was to do to someone.
That’s not how the business community operates.
That’s how sleazy, lazy people try to artificially inflate their value online. The sad part is, they will always know which reviews are fake. They will know that reviews that were left in reciprocation for a review aren’t real. And by now you should know the adverse psychological affects to your brain when you’re “faking it”. How could you go to sleep at night knowing you do that?
Anyway, I laugh out loud when they tell me the story. Because how many people do they try this with, where the company refuses to leave a reciprocating review and they take theirs down? This creates a word-of-mouth moment to share with any and all who will listen. And humans love to tell the story of how people are trying to so something dishonestly.
Don’t try to get fake reviews from people. You’ll end up with less reviews AND other people outside your network will begin to trust you less.
Here are some of my favourite places and the Google reviews they’ve received. If you want amazing Google Reviews you must do something amazing!
https://strategylab.ca/wp-content/uploads/2021/03/dont-confuse-convenience-with-loyalty.jpg 1600 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-03-02 15:32:402021-03-02 22:55:08Don’t Confuse Convenience With Loyalty
We had a customer work with us for several years then one day they informed us they hired someone else. I don’t fault them, we weren’t over delivering anymore and it was time for a change. The only surprise was some members on our team couldn’t believe it and it upset them for obvious reasons. We never like seeing someone leave us for someone else, but hey, lot of good companies out there.
Looking back now it shouldn’t have been upsetting at all. We should have seen it coming. They had an office right by the company and they saw them at events regularly. The choice was much more convenient than working with us.
If all you do is “your job” someone eventually do it better than you. Maybe no yet, but soon. If you want to build loyalty you must do the things others don’t do or can’t do. The intangibles.
When someone says “oh you go to Safeway, you must love Safeway!” No I don’t and I don’t think you love your grocery store either. I do love seeing my friend Eli there and talking to him but that’s the extent of my loyalty. Safeway is convenient, that’s all. This is how we view a lot of things we spend money on. We aren’t very loyal, we’re more opportunists, cows in an endless pasture looking for greener grass.
Recently I’ve been cheating on Safeway. My daughter in the race car below loves to go to Save-on-Foods because she gets to drive a race car.
Sometimes people change their shopping patterns out of convenience. Sometimes people change their shopping patterns because of a better value proposition.
What reason are you giving your customers to keep coming back?
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https://strategylab.ca/wp-content/uploads/2020/08/caring-more-in-the-housing-rental-industry.jpg 1800 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2020-08-11 12:26:152020-09-13 13:06:36Case Study: Out-Caring The Competition in the Housing Rental Market
https://strategylab.ca/wp-content/uploads/2020/07/blog-header-02.jpg 4501 8000 Angela https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Angela2020-07-07 13:30:142020-09-13 13:12:25What Did You Fail at This Week?
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https://strategylab.ca/wp-content/uploads/2019/04/why-do-you-change-your-restaurant-is-packed.jpg 1201 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2020-04-23 07:51:472020-04-23 17:11:24Why Do You Want To Change?!? Your Restaurant is Packed!