20 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

8 replies
  1. jephmaystruck
    jephmaystruck says:

    Haha! There I go thinking you’re trying to start an argument on here, 😉 Leave that for the agency blogs, ha!

    You’re right, I might be a bit off on how much we should be paying attention to SEO but I guess we’ll find out soon enough right?! Thanks for the banter back and forth, makes for a more valuable post. Someone has to call my bullshit, right?

    Cheers my friend,

    Jeph

    Reply
  2. Mike Klein
    Mike Klein says:

    Jeph,

    I’m not really trying to make an ‘argument’. Rather, I’m just trying to provide comment on your article based on my experience. And in this case I’ve found that time and money spent on SEO is better directed to other marketing activities. Of course, I’m not saying ‘ignore SEO completely’, nor am I stating that companies shouldn’t consider hiring consultants to help them with their SEO. 🙂

    But, when you say ‘I’m not that smart, I don’t know how to make “a large percentage of people know my name and directly search for me”’ I call bullshit 🙂 You’re easily one of the most well-known Regina-based marketing consultants. And you got there by being a killer speaker, remarkable consultant and twitter aficionado. None of which had anything to do with search 🙂

    Cheers,
    Mike

    Reply
  3. jephmaystruck
    jephmaystruck says:

    You would be bearish, you’re a marketing consultant. It’s not going to help you as much as it’s going to help a car dealer, insurance broker, roofing company, Yoga Studio, Natural Path, etc. SEO only gets your website found, it doesn’t convert for you, especially if it’s an expensive decision as in hiring a marketing consultant. SEO can’t help everyone.

    You are correct on what you described as word-of-mouth. That’s the best type of marketing, and it sounds like you’re pretty darn good at it too. If you are amazing you won’t need SEO as a tactic in your tool belt, unless you want to….

    For other business though SEO is a great investment. Compared to social it’s much better, I wrote about it here: http://stratlabnew.wpengine.com/whats-better-website-traffic-search-engine-traffic-or-social-media-traffic/ Search isn’t going anywhere but up. Social is difficult to predict and completely based on personality type.

    You said ” I mean which would you prefer? a. Showing up first on a broad search for ‘Regina X’, or, b. Having a large percentage of people already knowing your name and directly searching for you or typing in your URL?”

    What kind of idiot would take the first one? Mike you’re making a bad argument, of course everyone wants to be known city wide. If that’s the monopoly you have on Saskatoon congrats. I’m not that smart, I don’t know how to make “a large percentage of people know my name and directly search for me”, but I do have an idea for how to get to the top for the search term Marketing Regina.

    For now I’m bullish on SEO, it’s easy to measure, I can tie it to the bottom line and it’s difficult (that’s the best part). It’s also probably because for some odd reason the rankings for Saskatoon are much, much less competitive than Regina. Weird.

    Happy Friday Mike, go have a beer.

    Jephrey

    Reply
  4. Mike Klein
    Mike Klein says:

    Interestingly, I’m a little bearish on SEO lately. Last year I went on a big SEO kick for my business and moved it from not ranking to the top 3 spots for the search terms I was targeting. It took me a fairly deliberate on-page effort, along with about 30-40 business-related blog posts and articles. But you know what the net result was? 4 or 5 really poor quality leads. I mean really, really poor quality leads.

    Conversely the best leads I get are from people who already know of me, or heard about me from a friend. Those almost always lead to more business.

    Don’t get me wrong, I understand how it’s important for businesses to rank well. But, before spending money or time on SEO I would suggest that most companies get their brand house in order first and ensure they are doing a good job of getting their name out there. I mean which would you prefer? a. Showing up first on a broad search for ‘Regina X’, or, b. Having a large percentage of people already knowing your name and directly searching for you or typing in your URL? For me, I’m starting to choose the later.

    Thoughts?

    Cheers,
    Mike

    Reply
  5. Mike Klein
    Mike Klein says:

    Jeph, My point wasn’t that these were the definitely ‘most difficult’ it was that any Regina company, in any of the industries present, has the potential to rank well on these terms. And, their ability to rank well has more to do with the fact that their competitors aren’t likely actively looking at their SEO. In simplistic terms, it could be as simple as using ‘Regina X (plumber, mortgage broker etc) on their website as a start.

    Or in short, they can do well…because their competitor’s aren’t.

    Cheers,
    Mike

    Reply
  6. jephmaystruck
    jephmaystruck says:

    Thanks for reading Mike!

    I hate to play semantics but that’s why I titled it “20 of the most Difficult” not “20 Most Difficult”. These definitely aren’t the most difficult. Honestly, I picked twenty of the most interesting keywords from the list of 101 Regina keywords I ran earlier in the week.

    Sorry to get your hopes up.

    Jeph

    Reply
  7. Mike Klein
    Mike Klein says:

    Thanks for the data; it’s interesting to look at it from this broad perspective. However, I wouldn’t necessarily call these the ‘most difficult searches’ in terms of how hard it would be for a company to capture first page results for each term. With just a little work most companies could likely move their way onto the list, as I would bet many companies in the Regina area (and beyond) aren’t actively engaged in SEO.

    Reply

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