A couple weeks back I got to interview Greg Moore from Look Agency here in Regina.
I love Greg’s opinion on marketing, he’s a genuine nice guy and tends to disagree with me a lot (that’s why get along so well).
Today’s topic: isPokémon really a thing? Greg’s here to tell us why.
I love what he says about some things don’t need a goal, a monetary outcome or a defined purpose, Pokémon is such a popular thing to a wide variety of people. Sometimes it’s okay not to know why. Sometimes these fads come for a reason, we need to learn that reason and make the proper adjustments to our own organizations.
Here’s what Greg taught me: everything doesn’t have to have a defined “why”. Just because you don’t Ike something doesn’t mean others will follow. No matter how you feel about things, the crowd will always show you some truth to your idea.
As always, thanks Greg!
https://strategylab.ca/wp-content/uploads/2016/08/wp-1472655875106.jpg5931076Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-08-31 09:07:002017-01-03 00:13:25Pokémon a Go-Go? or Pokémon a No-No? | Eps 54 #InTheLab
I was going to start this blog with a quote about how precious time is, but after a quick Google search for “time quotes” that seemed kind of unnecessary. Just about every majorly quotable person has said something about time and how we use it (or don’t use it) and it seems pretty clear that we’re all on the same page: Time is the most valuable, fleeting commodity we have and, much like Bill Murray movies, there never seems to be quite enough of it. We all marvel at that select group of high-functioning individuals who seem to be able to achieve so much with the exact same 24 hours afforded to us every day. Perhaps my favourite response to “I don’t have time” comes from Gary Vaynerchuck. There’s some language that’s a little NSFW, but the sentiment is real: Everyone has time, stop watching f***ing Lost.
Now, does this mean you should live your life like a non-stop automaton, never allowing yourself a second for personal growth or relaxation? No. But it does highlight the importance of taking real stock of how much of your time is spent inefficiently, probably without you even knowing it. Now I’ve never been a big fan of the “self help” mentality, but over the past few weeks I have challenged myself to follow three things to make better use of my time and so far I gotta tell you, they’re helping a lot.
1. Stop Procrastinating
As an avid, life-long procrastinator I know full well that this is easier said than done, but completing tasks immediately as opposed to letting them pile up can take a mountain of stress off your shoulders and save you time in the long run. Things always seem to take longer when you leave them until the last possible minutes. Start with small things. Wash a dish right after you use it. Make a phone call you need to make when you think of it, not a few hours later. You’d be amazed at how these small behavioral patterns will eventually form broader habits that will save you time.
2. Identify your “Peak Times”
I have never been, and will likely never be, a morning person. Between the hours of 9 and 10:30 am I might get a half hour of real work done on a good day. My most productive hours fall between about 7 and 9:30 pm after I’ve worked out and had a few hours to wipe my brain clean from the rest of the day. This is when I get the most work done, so this is when I work the most. It seems logical, but I’m sure you’ve felt it. The restless dread that comes from knowing you have the motivation to do something but convincing yourself that outside of your nine to five isn’t “work time”. Figure out at what point during the day you’re likely to achieve the most and DO IT. You’ll find yourself getting three hours of work done in one simply because of your mental state.
3. Make a Checklist
Putting pen to paper (or fingers to keys) and actually writing out exactly what you need to get done in a given week is just what the disorganized monkey in your brain (don’t kid yourself, we all have one) needs to find a track and stay on it. The more detailed and step-by-step the list, the quicker you will accomplish the task at hand. Imagine you’re putting together Ikea furniture if that helps. With a few vague illustrations and a general idea of what the thing is suppose to look like, you’ll probably be able to put something resembling a dresser in a few days. Throw in some actual detailed instructions and you’ll have that puppy done in an hour.
Write yourself better Ikea instructions.
Well there you have it, my three ways of skinning the cat that is the average work week. I can’t imagine a point in the foreseeable future when any one of us will get more that our allotted 86,400 seconds in a day, but what we do get is to choose how we manage those seconds in order to get the most out of our day and ultimately, our lives. Time is precious and, much like change in the couch cushions, we typically have more of it than we think. It’s just a matter of believing that and knowing where to look when the pizza guy arrives.
https://strategylab.ca/wp-content/uploads/2016/07/time-management.png7731500Strategy Labhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngStrategy Lab2016-07-18 22:52:142018-02-13 23:45:26You Have Time, You Just Don’t Know It // eps 53 #inthelab
At a given Volleyball tournament of 12 teams, the first three teams go home happy. One, Two or Three are a nice finish, but anything after that really sucks. So the average coach has a 25% chance of going home happy?!? That’s crazy! Now I’m obviously over exaggerating but your win loss record is only one of many things to focus on as a coach. The problem is that’s the easiest thing to single out as a parent, athlete, spectator, did you win? Why not?
It’s not just coaching, in life we often forget what the purpose is. Is the end goal really just to win the tournament? At what cost? What are you willing to sacrifice? When will one more win be enough? In life, how much do you make? How much did you clear last year? How Any time I hear conversations like that I feel a little worse for man kind.
The money doesn’t matter, just like the win doesn’t matter.
Your goal is to get your team to focus not on the win but the bigger issues at stake in sport.
Are you a team?
Are you contributing to that team?
Are you getting better every day?
These can be very hard to focus on when everyone around you wants a win.
It’s hard to focus on creating something amazing in life when everyone tells you to get a “real job”.
As long as you don’t give up you’re not a failure.
The 75% of the tournaments you leave without a medal makes the other 25% all that much sweeter. There’s a romantic side to sports that Billy Beane talked about in Moneyball and I see on coaches faces time and time again. It seems delusional how much these coaches and volunteers put in just to help the younger generation see a sport through their eyes. It’s really quite amazing to see.
Don’t give up.
I talk to amazing teachers, mentors, and coaches all the time. I feel everyone is on the brink of quitting and getting more “me” time. I crosses every volunteers mind I guarantee it. But the tittle of this post is “It Sucks Being a Coach….Sometimes” because there are these magic moments where you see kids come together, do things they never thought possible, and learn life skills in a completely different way.
This past weekend we has Nationals in Winnipeg. We didn’t do as good as I thought we should (in the tournament), but throughout the weekend I witnessed a bunch of thirteen and fourteen year olds become a team. As a team they cheered on our arch rival at Provincials, Meadow Lake in any game they watched them play in. It’s like they grew up. The crux of the boys coming together was after cheering on a girls team they all went on to the court, lined up to shake hands, and congratulated the girls team on a game well played.
I couldn’t have been more proud.
Life gets hard to teach us a lesson. As long as we don’t cave under the pressure, as long as we don’t throw in the towel, we’ll be okay. The harder the challenge the more important the lesson.
https://strategylab.ca/wp-content/uploads/2016/05/why-it-sucks-being-a-coach-some-days.jpg4781000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-05-13 14:05:272016-05-23 14:25:36Why It Sucks Being a Coach….. Some Days // eps 52 #inthelab
How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.
How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.
Remarkability: The odds that someone will talk about your company, product, service or organization.
Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.
You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.
They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.
“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.
Marketing needs to start at the beginning of the planning process of your product or service.
I love the Seth Godin quote “Advertising is the tax for the unremarkable.”
https://strategylab.ca/wp-content/uploads/2016/04/Why-You-Dont-Need-a-Marketing-Strategy.jpg14662000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-03-25 03:24:322017-01-08 16:37:52Why You Don’t Need a Marketing Strategy // eps 50 #inthelab
Why You Should Run Your Business Like a Good Landlord.
Yasher Zareh, Director of Operations at Nighthawk Properties in Regina (a property rental and building management company here in Regina), is interviewed by our very own Conrad HewittChief Social Officer at Strategy Lab and a current renter in Regina. Conrad asks about the relationship you have to keep as a landlord. With the assumption you want to maintain the best relationship as possible with your renter.
It’s a delicate relationship. As a landlord you deal with family emergencies, building emergencies and whatever other kind of emergencies you have to deal with.
You can’t be a jerk anymore! You have to maintain a positive relationship with your renters.
Communication is so vitally important. In 2016 where everything is digital and you can text anyone anything! We get lazy in our communication. We don’t use a phone call when we can text and no context is shared in a text message Nd we have a communication breakdown. It IS 2016 that’s what makes phone calls so much more important to use.
“Your property is your brand. Every time someone comes into contact with your brand(property) they either like it a little more or a little less.” -Conrad Hewitt
https://strategylab.ca/wp-content/uploads/2016/04/Why-you-should-treat-your-business-like-a-good-landlord.jpg10842000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-03-17 07:37:162018-02-14 00:12:11Why You Should Run Your Business Like A Good Landlord // EPS 49 #inthelab
Welcome back to another exciting season of #SocialTV. With your hosts Greg Moore and Jeph Maystruck.
A couple years ago at Access Communications for channel 7, Greg and Jeph hosted a show together called “Social TV”, the show about local social media stories. We had a riot!! But our viewership never really took off much past my friend Garth. Garth PVR’d every episode. So between Greg’s family and my friend Garth we didn’t have a major following. That didn’t deter us!
Now our dearly beloved Social TV is now onto Season Two of social media madness on air. This time around we’ll be able to share the videos ONLINE, in a medium that doesn’t attempt to control the message. Funny how it took us this long to truly make social TV, well, social.
Greg has a brilliant mind on marketing(works at Look Agency) and he does a podcast on hockey too. He also sends me articles like this….will this be on the test?Read more
https://strategylab.ca/wp-content/uploads/2016/03/The-great-show-youve-never-seen.jpg9122000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-03-08 18:57:362017-01-07 22:58:44Your Favourite Show You’ve Never Seen // #SocialTV Season 2 eps 1
We had a really intense discussion in our office the other day and the question was asked, what do you do when you have a bad day? (Other than play that catchy Daniel Powter song by the same name)
We had varied answers but what was interesting was that everyone could relate, everyone has bad days. No one is immune from bad days, EVERYONE has them. Everybody.So to figure out what to do about a bad day seems like something we all should talk about.
https://strategylab.ca/wp-content/uploads/2016/02/What-do-you-do-when-youre-having-a-bad-day.jpg13002550Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-02-10 15:39:162018-02-14 00:13:22What Do You When You Have a Bad Day? // eps 46 #InTheLab
How The Golden Rule Applies To Your Social Media Strategy
Common sense is not so common when it comes to social media.“Businesses act too much like businesses online” – Conrad Hewitt
Conrad shares with us why he thinks a lot of companies get it wrong with it comes to social media and their online marketing presence. Running accounts on Facebook, Twitter, and Instagram he sees it all right now and from the sounds of it he’s not happy! It’s easy to sound professional and to echo “business jargon”, it’s hard to create a personality that people come to like and trust.
It’s hard to argue against developing a personality online with so many local examples (@ReginaPolice, @KiltedBroker, @Eric_Dillon, @BradWall, @Nenshi). All these folks don’t exactly “follow the rules” when it comes to social and their fans absolutely adore it. Don’t take yourself (or your business) to seriously online.
With the amount of options we all have to buy what you are selling from someone else, you have to figure out a way to cut through the clutter. Being different is now the safest thing your brand can be.
https://strategylab.ca/wp-content/uploads/2016/02/Do-you-think-people-want-to-follow-a-faceless-company-online.jpg31285760Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-01-30 13:21:012018-02-14 00:14:04How The Golden Rule Applies To Your Social Media Strategy // eps 45 #InTheLab
This week on #InTheLab I get to talk to Kirstin from Wiegers Financial & Benefits. I’ve talked about them lots over the past year. They do things differently, they aren’t afraid to zag in a market of a lot of zigging going on. They do things like “Wiegers Care For Kids” which this past year raised $225,000 for the Children’s Hospital Foundation of Saskatchewan. They have a very dedicated staff, they seem like a high level sports team. They just click.
I asked Kirstin about culture in the video above and what it’s like working at Wiegers in beautiful Saskatoon.
It’s a “Work hard, play hard” mentality around the Wiegers office
“It’s really hard here some days”, Kirstin says, “it’s a demanding job and you work a lot some days but that’s what makes the fun days so worth it.” They’re a very busy financial and benefits firm that has been doing business in Saskatchewan for over 20 years. Started by Cliff and Deb Wiegers, they’ve built the company from the ground up. It’s truly a Saskatchewan entrepreneurial story.
Start a social committee
Scavenger hunts, dress-up days, office valentines, potlucks, and BBQs just to name a few. The Social Committee collects a fee from every employee (approximately $24 per year) and with it they plan themed days that get the team outside the office and outside their comfort zones!
Unapologetically have fun at work
I thought for sure they would have some pushback from employees who may not think a scavenger hunt is a “professional thing to do” for a business like Wiegers. But Kirstin said everyone loves to be a part of a “fun” office. It allows people to get along outside of the workplace walls, where you can really get to know someone.
We all need balance in life
If you expect unbelievable results from your employees you better be able to provide unbelievable culture. All these little “perks” add up to create a career It’s a lot easier to try and over-deliver at work for a company that cares about you and is willing to The heavy workloads are followed up with lots of training opportunities and of course all the different team building days they host.
The best employers understand what their team values
I think all organizations can learn something from Wiegers. They aren’t the “norm”, they are anything but boring, they care about company culture. If you expect people to perform at a high level day in, day out, you better be prepared to treat them at a high level.
TL:DR
For the cost of $24 per year, the staff pay into a fund that creates the coolest team building experiences possible.
***Side note about teams. I can relate. Every year a Volleyball team of mine doesn’t do so well, it 9/10 is because they didn’t get along good enough. A team that doesn’t get along off the court will never get along on the court. I discovered it the hard way. Don’t make my mistake, make sure your team gets along before playoffs start!
https://strategylab.ca/wp-content/uploads/2016/01/What-makes-company-culture.jpg26604000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-01-15 20:15:142016-12-07 23:30:50What Makes Company Culture? // eps 44 #InTheLab
It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways. Read more
https://strategylab.ca/wp-content/uploads/2016/01/You-Dont-Have-to-be-Goofy-to-be-Different.jpg9792000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-01-07 18:05:582016-01-14 18:08:30You Don’t Have to be Goofy to be Different // eps 43 #InTheLab