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Marketing Tip Of The Day: Easy Google Chrome Depersonalized Search

Did you know that when you search your own product or company with the hopes of seeing where you appear in Google’s search results, you’re not getting objective information? Google hangs on to your past searches, takes your location into account, and gives results accordingly. You end up seeing an inaccurate representation of where your site appears in the search results.

A few months back, Jeph  blogged a nice little trick to depersonalize your search and see where you actually stack up for important search terms.

If you’re using Google Chrome, that trick isn’t required. You can get a true representation simply by opening a new incognito window as depicted below:

If you haven’t climbed aboard the Google Chrome train yet, check out Jeff’s page for his trick.

Happy search engine optimization!

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  1. […] And yes I checked the actually universal search terms not just the Google results on my laptop. Any time you Google something it’s customized based on your past search, location, and activity on Google+. For a true search you must turn off personalization. […]

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