We discovered these as a team during a Learning Friday with Eddy, there are so many quick keys that can make your life easier in Photoshop. Yes you don’t need to be a professional designer to be able to use Photoshop, I think it should be taught in school. Being able to manipulate an image is powerful. To be able to do it in a way where people can’t tell you did it?! That’s well what Eddy does!
It’s amazing what you can do in Photoshop, learn it, practice it, create something amazing! Oh and I know that title is a little aggressive, if we’ve missed some of if you don’t believe this list is right please add to it in the comments below!
Here are top 10 plus 5 Quick keys (shortcuts) in Photoshop
We want to be one of the most caring, smartest, driven companies in the world. How can we do that? By working on the team!
Every Friday after lunch our team gets together and learns something about work at @StratLab. We invite clients to learn with us and so far it’s been awesome!
Week one was “All About Dat Measurement”
This coming week (January 27th) is “Learning About Your CreativEddy” -with your favourite @edwardoalvaro.
- Learn how he uses Photoshop and Illustrator
- Learn what goes though his mind when he posts on Instagram
- Learn how to put simple text over a photo as well as make simple edits
- Delve into the awesome world of Edwardo Alvaro
A photo posted by Eddy Alvaro (@edwardoalvaro) on
February 3rd – 5 Minutes Question Roundtable, no question is off limits.
February 10th – Eddy (Illustrator) Alvaro is leading down another creative rabbit hole.
- Reviewing Photoshop quick keys (lets make a checklist!)
- Troubleshooting in photoshop
- Creating freaking amazing Instagram moments
February 17th – Creating your own business cards/team building
- You business cards should reflect you, your personality, your beliefs. Let’s create some!
- Similar to the Hugh cards, we make personalized business cards by illustrating and putting quotes on the back
- What’s on the front you ask? Well lets decide as a team!
February 24th – Brooke on how to create a following on Instagram
- How do you make pictures look GOOD?
- What frequency do you post at? Time of day? Day of the week? Are those annoying questions?
- How do you gain a following?
March 3rd – Andy on how to make you a better videographer with 5 tips
- How can you take a simple video, add music, a title and post, AND still make look good? ………..You can’t.
- How do you prioritize what to do when creating a major video? (Walter Scott as an example)
- What have you changed your mind on in regards to video in the last three months? What trends are happening currently?
March 10th – Conrad on how to be a better, faster, smarter writer
February 24th – Brandon on how he designs a website and where websites are going in 2019
It’s about time we talked about the “P” word.
Stop being afraid of it and call out the pink Elephant in the room. Why is being positive looked down on? In a business setting if you come into the room excited, grinning ear to ear, people will ask if you’ve gone mad. I think we should encourage people to be happy, excited, down right ecstatic to be there. Why not, life’s too short not to have fun.
Why do we tolerate people in society that think life is about being “serious” and “professional”. Two adjectives this author doesn’t do very well with.
There’s a psychological side to being positive as well. Studies show that a positive mindset allows your brain to be more creative as well as increases white blood cell count helping strengthen your immune system. You can’t argue with science! Being happy keeps you healthy and makes you smarter.
In the @Stratlab office if someone is being negative, gossiping, talking ill of someone else, or just in general being a negative Nancy, we won’t tolerate it. We blow the horn of negativity.
Yes you read correct. Born out of Big Idea Camp as a way to keep everyone positive, the Horn of Negativity is an air horn that rarely got used. We started it as a joke and it’s lasted ever since. The team knows now not to be negative, no gossiping or else they’ll get an ear full.
Lastly, it’s easy to be negative. It’s easy to be a critic. It’s easy to sit at the sidelines and complain. It’s easy not to put in any effort and just expect change to happen. But that’s not how life works.
It’s much harder to try to change things. It’s much more difficult to help look for solutions, to not complain without being willing to be a part of the change.
Take the difficult path, be a positive change agent in society. Man we need now more than ever.
The most underrated thing you can do for your life is exercise. There are so many positive side effects to physical activity that it’s almost insane how we live our lives sitting at a desk for hours on end. We learned that in school, businesses thought it was a good idea too, “hey put everyone in cubicles!”. What a terrible idea that was. Read more
3 Reason Most Presentations Suck Read more
A couple years ago, 60% of apps were never even downloaded. That’s a startling stat. I’m sure it’s not exactly that bad now but geez, when it comes to apps we sure do have a choice, A LOT of choices. Before you demand your marketing department to “make a company app!”, make sure you do your due diligence. Before you just hop on the app ban-wagon make sure you’re solving a problem or entertaining us. Otherwise you’re boring us.
Why is it so rare that employees look up to their boss? Why is it that most senior leadership are referred as more of the senior part and not so much the latter? How come more people don’t look up to the leader of the organization? Why is it so rare to find a visionary, humble, head of an organization?
In the future we’ll look up to leaders who understand and act upon these 3 must do’s.
1. You must have a clear vision.
If your staff don’t know where you’re going it’s going to be very difficult to follow you. If your vision isn’t simple most people won’t get it. If your purpose can’t be summed up in a short phrase, you probably haven’t drilled deep enough. If everyone on the board is comfortable with the simple vision, it’s not provocative enough. If you let a committee come up your purpose it isn’t going to get far. If you think the executive suite are the only ones who can come up with your purpose, you’re wrong. Purpose should be shared just as much with the top row and the front line employees. More often than not front line employees have a better grasp on what the company “actually” does than the executive row.
Business strategy that’s written by mbas is business strategy for mbas. Real people want simplicity, they want to know you care and they want to be a part of something bigger than themselves.
2. Actually care about people.
Don’t just say you care about people, that’s cliche and every company says they care about their people, very few actually show it.
You can tell what people and organizations care about by how they allocate their resources.
You show people you care with your actions and how you spend your time and your money. Every company says they care about their people but how many create a bottom up feedback system? How many leaders actually have an open door policy? How many leaders would actually encourage employees to speak up when they disagree with a decision?
You show employees or members that you care when you listen to them, when you actively seek their feedback, when you truly want them to be a part of the decision making. If you truly do care about the people you work with, you’ll try to help them. When employees feel their voice will be heard and that they can make a difference, it’s like they’re working with a super power.
Anything becomes possible when the people we look up to empower us to achieve more than we are capable of.
3. Be the hardest working person in the organization.
Leadership is service. Leaders work harder than everyone else, they rarely take credit and they put more fires out than anyone else. Leadership isn’t glamorous, it’s hard work.
Having people look up to you, rely on you, being a part of your team, is a small reward. The larger reward in this situation is watching the people under grow into a better leader, manager, and team player than you ever could be. Leadership is the humble act of always putting others first. When you find you’ve groomed a candidate that people look up to, are inspired by and that works harder than you do, you know you’ve done your job.
The goal of leadership is not to be indispensable, it’s quite the opposite. The goal of leadership is the day you don’t show up, everyone knows exactly what to do and the sustaining work to keep the organization is done.
Leadership is the highest form of service. Never forget that.
1. Don’t ask me to like your page, Retweet you or buy something.
If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.
2. Your website sucks, so does mine.
I’m updating and improving my website today, what are you doing?
3. You can’t judge someone by their Twitter, Facebook or Instagram account.
You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.
4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.
Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.
Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.
5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.
Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.
6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.
As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.
7. We get it, you have a Facebook page, now stop inviting us to your events.
Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.
8. Nobody likes the “new” social network until everyone likes the “new” social network.
Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.
9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”
To each their own. Stop thinking you’ll know exactly what someone else would prefer.
10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.
That goes for all social platforms by the way.
11. I get it, you like Vine.
But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)
12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.
Few things make you look more unintelligent than poking fun at something you don’t understand.
13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.
They’re customer service and brand building tools. They are horrible at creating demand.
Conferences come and conferences go. Perhaps you’ve been to many but have only taken valuable information away from a few. Was there a common thread amongst the ones you found valuable? I’m willing to bet that aside from quality content and great speakers, the ones that left a lasting impression are the ones to which you arrived prepared and found applicable to your life or your line of work. The beauty of conferences with a panel-focus (like our How To Be Awesome Online Workshop) is that you can have some control over the things you learn. Just like any class you’ve ever taken, the more preparing you do in advance — the more you’ll take away. Here are a few tips for coming prepared, asking the right questions, and turning a few hours into the best part of your month.
- 33 Lessons in Neuromarketing
- 23 Questions On How To Break Your Customers Expectations
- 21 Questions About Your Change Management Strategy
- Content Creation Strategy
- 27 Questions About Your Customer Service Strategy
- What’s Your Why? Strategic Planning in 2017
- 32 Questions About Your Research Strategy
- 24 Questions About Your Measurement Strategy
- 21 Questions About Your Search Engine Strategy?
- 14 Questions About What Type of Company You Want To Be
- How Do We Do Search Engine Optimization (SEO)?
- How Do We Measure Your Website Strategy?
Don't like us on Facebook! Wait, What?
Strategy Lab Marketing
2151 Albert St.
Regina, SK S4P 2V1