The other day, Brandon and I went to a Campbell entrepreneurship class taught by Jordan McFarlen. Mr. McFarlen invited us to talk about how we started Strategy Lab and the entrepreneurial experience. The way Mr. McFarlen teaches the class is he divides them in two groups and they have to start companies which over the semester they will run like an actual company (last years company actually imported iPhone cases from China, pretty awesome). Mr. McFarlen is one in a million and the Campbell Business program is very lucky to have him. The passion and excitement for learning he has is such a bright light in our ever troubled education system.

Instead of talking about ourselves for an hour, we decided to do something different.

In the first 15 minutes we talked about as a company what we believe in, our 10 values, and the story of how Brandon and I met.

Then Brandon went to work.

This first thing Brandon did was made each company decide on a domain name and he bought for them. Then he set each website up on WordPress and give them the login. There’s a lot of technical work that Brandon didn’t do (like 18 hours worth of work he’d do on a regular website) but the students will figure that out, they can learn how to hack WordPress to get it to do what they want.

It was amazing to see the looks on their faces. Something that most people think takes days, weeks or even months, Brandon created in front of their very eyes. It was amazing to witness. A website doesn’t have to take months to create, you can have one in an hour, it won’t look great but you’ll have your very own online publishing platform.

Websites don’t take that long to build. Yes there is a lot of technical and design elements that you should trust a professional on but for the most part people spend an insanely long time on design. Why? Because they’re trying to appease everyone. But when need to build a bridge, you don’t ask a committee or a board, you hire the best dam bridge builder around. Something to think about the next time you want to “re-design” your website.

I’m really excited to see what the students at Campbell will end up doing with the websites. The last thing we said on our way out was, experiment, try new things, and try to break the website. Get Creative.

Hopefully they teach us an entirely different way that websites should look and feel.

Steel Mace Valkyrie

Carter from Strategy Lab designed my website better than I could have ever imagined. He took care of everything. Super professional and speedy! Thank you!

Jeff LS Security

We have worked with Strategy Lab for over ten plus years. Brandon has always been a true pleasure to deal with. He is very creative and made the design process very easy. I would highly recommend them to anyone looking for a New Design or Revamp of an old Website.

Doug Dimen

Brandon and his crew at Strategy Lab are amazing to work with. Not only are they very knowledgeable but they go out of their way to make sure their customers are beyond happy. Highly recommend!

Smb Construction

Fantastic experience with this company. They made things very easy and at a very affordable price. Will definitely continue to use this company in the future.

Carter Bezan

I honestly don't even know where to start with this crew over at Strategy Lab! We went to them on a whim from recommendations by a few other entrepreneurs in our city. We went to them over the big name companies who specialize in what Strategy Lab does because of the love that was being shown from people they'd worked with. To say we were blown away is an understatement!!! Jeph, David, Carter and Brandon took our social media and marketing to a whole new level and not just that but helped develop us into managing it ourselves in the end. They helped us create awesome content for our website and social media game as well as our advertising campaigns. Content the grabbed our audience and increased all of our viewing and impressions on everything we posted. Thank you doesn't cover the feelings of gratitude we have for the team at Strategy Lab. We cannot wait to see what they can help us do in the next year!! PS, we've only been working with them for 5 months!

Brenda MacLauchlan

Brandon and Jeph worked with Astonished! Inc. to create a beautiful website that reflects Astonished! and they are right there for any technical support we need. Thanks Strategy Lab

Jenni Bast

The Strategy Lab Crew will always be my GO TO for Marketing business and help. They did a (Real Estate) Business Video for me about 5 years ago and I am still proud to share it around the on-line world today. They are innovative thinking, creative minded, professional, approachable & a fun group of people. I have went to their past Social Media courses and have learned a lot. I have and will continue to refer anyone and everyone to them as I think very highly of them and their work!

Matt Robertson

Not all heroes wear capes. We wanted to make a difference in our community by undertaking an ambitious charity event. These things tend to be a lot more wok than anticipated and it was obvious the event would need a strong web presence to grow. That is where Strategy Lab became not a vendor, but a partner. Very quickly in our engagement with their passionate team, the vision of a website transferred from our shoulders to theirs. They took the ball and ran with it and the resulting website is incredible and much better than anything we could have envisioned. Thanks to their efforts, our plans for an annual charity event have grown quickly, and the impact in our community is significant. If you want an innovative and energetic team to make your online presence shine; look no further.

Nuit Blanche Regina

Tanisha, Marc and team do a fantastic job and are wonderful to work with :D

Mederic Lanoix

Jeph and all the crew are amazing to work with and provide a very high quality service. Highly recommended!!!!

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