The other day, Brandon and I went to a Campbell entrepreneurship class taught by Jordan McFarlen. Mr. McFarlen invited us to talk about how we started Strategy Lab and the entrepreneurial experience. The way Mr. McFarlen teaches the class is he divides them in two groups and they have to start companies which over the semester they will run like an actual company (last years company actually imported iPhone cases from China, pretty awesome). Mr. McFarlen is one in a million and the Campbell Business program is very lucky to have him. The passion and excitement for learning he has is such a bright light in our ever troubled education system.

Instead of talking about ourselves for an hour, we decided to do something different.

In the first 15 minutes we talked about as a company what we believe in, our 10 values, and the story of how Brandon and I met.

Then Brandon went to work.

This first thing Brandon did was made each company decide on a domain name and he bought for them. Then he set each website up on WordPress and give them the login. There’s a lot of technical work that Brandon didn’t do (like 18 hours worth of work he’d do on a regular website) but the students will figure that out, they can learn how to hack WordPress to get it to do what they want.

It was amazing to see the looks on their faces. Something that most people think takes days, weeks or even months, Brandon created in front of their very eyes. It was amazing to witness. A website doesn’t have to take months to create, you can have one in an hour, it won’t look great but you’ll have your very own online publishing platform.

Websites don’t take that long to build. Yes there is a lot of technical and design elements that you should trust a professional on but for the most part people spend an insanely long time on design. Why? Because they’re trying to appease everyone. But when need to build a bridge, you don’t ask a committee or a board, you hire the best dam bridge builder around. Something to think about the next time you want to “re-design” your website.

I’m really excited to see what the students at Campbell will end up doing with the websites. The last thing we said on our way out was, experiment, try new things, and try to break the website. Get Creative.

Hopefully they teach us an entirely different way that websites should look and feel.