Episode 6 of #InTheLab – What’s the Future of Marketing?


What is the future of marketing?

The answers simple, social objects

What does that mean for your company or organization? You need something, something tangible, something people can use/wear to show their support to your company or cause. Think about it, what we wear and support is a reflection of what we care about. More and more as a society we’re looking for meaning, a deeper feeling from what we’re doing and where we are spending our money. Consumers aren’t dummies, you can’t fool people, you can’t be gimmicky, and you can’t waste people’s time.

If you give someone something adorning your company logo and they immediately put it aside or don’t say anything about it, you aren’t finished.

A business card can become a social object

Quality isn't job one

(My very first business card)

A billboard can become a social object

burger baron ads

A Youtube video can become a social object

The way you treat others can become a social object

Westjet

(Westjet is talked about regularly because of being friendly, providing exceptional service, and telling jokes on flights.)

How you create awareness about your charity can become a social object

ice-bucket-challenge

Who would have thought that video taping yourself dumping a bucket of ice water on your head in full clothing and then tagging three friend would have actually taken off. It blew up! This is a great lesson that there is no bad idea when you coming up with new ideas on how to spread the message of your cause.

Gelato can become a social object

Viagra flavored gelato

 

The sink in a fertility office can become a social object

Sink in a fertility office

The Google logo can become a social object

 

Google goes rainbow

After hearing Russia being against gay marriage Google showed the world how they feel about the topic with this logo rendition above. Good for you Google.

 

An initiative your company takes on can become a social object

A company initiative can become a social object

Shirts you and your girl friend wear to a ball game can become a social object

99 problems bitch ain't 1

A letter can become a social object (its much easier to create social objects if you’re Tom Hanks)

Best letter ever from tom hanks

 

An event you host can become a social object

Wiegers Care for Kids

The footer on your website can become a social object

 

Funny website footer from the Onion

 

Your Youtube channel can become a social object

Bethany Mota's Youtube channel 8.4 million subscribers

Bethany Mota has over 8.4 million subscribers on Youtube. That’s basically a group of people the size of New York city getting an email every time Ms. Mota updates her Youtube channel.

A Tweet can become a social object

Capital Ford Regina Tweeted this a couple years ago. Instead of the same old buy now, or Sale!!! They tried to do something that would get talked about. How neat is that?!

Capital Ford Tweet-about boosting

Your birthday can become a social object

A birthday can become a social object

 

 

A game can become a social object

A game can become a social object

A calendar can become a social object

 

 

A calendar can be a social object

Yes this is the calendar in my apartment currently.

 

Your AMA (ask me anything) on reddit can become a social object…..if you Alec Baldwin

Alec Baldwin answer in an Ask me anything on reddit

Anything can become a social object, you just have to try. And no you aren’t going to make everyone happy, and sometimes you may tick some folks off, that means you’re on to something. If you’re upsetting some people more likely than not you’re making other people really happy. That’s what really matters, if some people love what you are doing and would miss you if you’re gone, you’re on to something.

Sell something that’s worth talking about.