A recent addition to Netflix “Steve Jobs: The Man in the Machine” is a new look at the fascinating life of a change agent. Inspiring stories, interviews with people that worked with him, and the negative side to being a visionary. They don’t beat around the bush, people admitted that at times he was a tyrant, but those same people also talk about how much they learned while working for Jobs.
It’s an interesting watch, I hope you do! We all need a little inspiration every now and then, this documentary reminds us that we need to keep thinking different.
https://strategylab.ca/wp-content/uploads/2016/09/Keep-Thinking-Different.jpg13332000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-09-06 13:56:342017-01-03 00:15:22Keep Thinking Different
In the Edmonton airport trying to make a connection I ask an Air Canada desk, by accident, where my gate was. The response? “The Westjet counter is over there”, slightly annoyed pointing in a vague direction.
He could have helped me, I mean the question wasn’t difficult (unless it was that employees first day in the Airport which is highly unlikely) but Air Canada’s “brand” isn’t about helping or going to extra mile at all. I think their brand is more like “unless we know you have money, we don’t give a flying frog about you!”
I find my gate, as I’m going thru I over hear an Air Canada passenger ask the same question I did to a Westjet employee!(Oh the irony, I wonder if they’ll give the same response?) Not surprisingly the Westjeter just answered the question.
I waited and congratulated him on being “human”, you know just helping people? It’s kind of what makes us human. And its not hard.
Whatever you do in business you’re going to have an opportunity to say a version of “oh that’s not my job”. Make it your job, take the initiative, be a human.
I can’t imagine that Air Canada fellow has much fun only helping certain people, that’ll make you a grumpy Gus.
https://strategylab.ca/wp-content/uploads/2016/07/a-good-brand-vs-a-bad-brand-in-action.jpg12622244Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-08-28 12:09:282019-12-29 17:09:35A Simple Demonstration of ‘Good’ Brand in Action Compared to a ‘Bad’ Brand
Last year’s Beta version of Big Idea Camp blew our expectations. The participants, the companies involved, and the sheer creativity these students brought to the camp was inspiring enough to grow it even bigger.
A photo posted by Strategy Lab Marketing (@stratlab) on
Enter Big Idea Camp 2.Alright Alright Alright!!!
4 days, 8 competitions, 9 corporate sponsors, 2 teams going head to head in the wildest, most creative business competition in North America.
All the fun starts August 2nd and goes till August 5th. Thanks to Cowork Regina for the office space they generously donated for the week. Some of what to expect for the week:
The Carmichael Outreach Diaper Challenge. Who can acquire the most amount of Diapers and donations for Carmichael Outreach!
The Creative Options Regina (COR) Postcard challenge. Who will design the winning postcard that we’ll print for COR on behalf of you!
The What The Food Truck Downtown Regina challenge. Who will win the Chop style “cook-off” in the park for lunch!
The Capital Auto 30-second spot competition. Which team with create the commercial that Capital Auto actually uses for their marketing material?!?
The Association of Regina Realtors Snap Chat Challenge! Who will complete the Snap Chat Scavenger Hunt first?! Get your filters ready!!!!
The #PulseCity Challenge. How do you sell an amazing superfood that widely unknown but a staple in our local farmers fields?
Financial Friday! A trip to Conexus Credit Union for several competitions with the topic being financial literacy! How well do you know #FinLit? Test your teams knowledge not only on financial literacy but also teamwork and creativity.
Huge thanks for all our sponsors who make Big Idea Camp happen. Conexus Credit Union, Association of Regina Realtors, The Home Expert Team, Carmichael Outreach, Capital Auto Mall, Creative Options Regina, Regina Downtown, Cowork Regina, and of course Strategy Lab.
Steve Jobs talked about it, the best educators understand it, and it’s a powerful fact rarely talked about.The fact of the matter is you can learn new things and change the makeup of your brain well into the later years in your life. The “plasticity” of your brain refers to its ability to change it’s makeup.
A professional violinist will have many more neurons firing around where their hands control the bow and violin in the brain. Mark McMorris’s brain would have many more neurons firing where his brain controls balance, and foot control being a world class snowboarder. A NewYork Times Journalist would have thousands of neurons firing in the parts of their brains that control writing, story telling, and reading.
Whatever your brain focuses a lot of time on, your brain will build up sufficient muscle around that particular area. Whether it be conscious or subconscious, you’re constantly making your brain smarter or dumber(if you’re not doing anything of future benefit to your brain).
Common knowledge has always been, what you’re born with is what you get! So if you were born “dumb” or didn’t have a good upbringing, you’re destined to fail. Wrong!
It’s those who realize that they can learn, practice and teach themselves many different skills and ideas that begin to truly flourish in life.
Learning doesn’t stop after highschool or university. This is how our society has been brought up. You go to school, learn, then get into the real world and work till you retire, then die board to death.
What if that’s the wrong way to think about it? What if we were meant to learn throughout our life? What if there isn’t a hard and fast “way” to do it? What if we could keep learning and adapting as we go becoming increasingly more valuable with every new experience?
You can learn anything
Yes you can’t go to the NHL after a certain point, the physical nature of the sport will hold you back. But that doesn’t mean you can’t train a coach, assistant coach, be a trainer, etc. It’s all in your mindset.
We’re great at telling ourselves “we can’t”. “That’s impossible!” a small part of our brains are extremely protective over what we can and can’t do. We love to quit before even trying, after all that is easier.
Start thinking the opposite. Start thinking you can do anything you want. It’s difficult at first but it’s the same idea as affirmations, the Tony Robbins’ system or “The Secret”. A positive attitude can literally move mountains.
I love the jobs quote from Steve Jobs:
“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. And the minute that you understand you can poke life, when you push in something will pop out the other side. You can change it, you can mould it. That’s maybe the most important thing.”
-Steve Jobs
Remember, anything is possible.
https://strategylab.ca/wp-content/uploads/2016/06/once-you-understand-everything-around-you-.jpg10492000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-06-05 19:34:022017-01-03 00:19:05The Most Important Thing You Need To Learn That Will Change The Way You Think
Why You Should Run Your Business Like a Good Landlord.
Yasher Zareh, Director of Operations at Nighthawk Properties in Regina (a property rental and building management company here in Regina), is interviewed by our very own Conrad HewittChief Social Officer at Strategy Lab and a current renter in Regina. Conrad asks about the relationship you have to keep as a landlord. With the assumption you want to maintain the best relationship as possible with your renter.
It’s a delicate relationship. As a landlord you deal with family emergencies, building emergencies and whatever other kind of emergencies you have to deal with.
You can’t be a jerk anymore! You have to maintain a positive relationship with your renters.
Communication is so vitally important. In 2016 where everything is digital and you can text anyone anything! We get lazy in our communication. We don’t use a phone call when we can text and no context is shared in a text message Nd we have a communication breakdown. It IS 2016 that’s what makes phone calls so much more important to use.
“Your property is your brand. Every time someone comes into contact with your brand(property) they either like it a little more or a little less.” -Conrad Hewitt
https://strategylab.ca/wp-content/uploads/2016/04/Why-you-should-treat-your-business-like-a-good-landlord.jpg10842000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-03-17 07:37:162018-02-14 00:12:11Why You Should Run Your Business Like A Good Landlord // EPS 49 #inthelab
John Cleese’s advice is so perfect for creatives, “if you do something a bit original nobody gets it at the start”. You can’t be discouraged when someone doesn’t like your new idea. They just don’t get it yet.
I used to have the wallpaper on my computer of a Seth Godin quote: “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame and even dangerously bad ideas.”.
No one understands an original idea in it’s first form, that’s why you shouldn’t get discouraged when people don’t like your ideas. The trick is to keep coming up with ideas, that way, when someone doesn’t like one of your ideas that’s just fine, tomorrow you’ll come up with another and the day after that another. As long as you keep creating, keep trying, and keep pushing yourself to get to that “one” person to say, “I get it”, you’ll be just fine. It’s that endless pursuit that makes it fun isn’t it?
https://strategylab.ca/wp-content/uploads/2016/02/At-least-you-tried.jpg25733555Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-01-31 22:38:422017-01-08 21:01:59The Next Time Someone Doesn’t Like Your Original Idea Remember….
It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways. Read more
https://strategylab.ca/wp-content/uploads/2016/01/You-Dont-Have-to-be-Goofy-to-be-Different.jpg9792000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2016-01-07 18:05:582016-01-14 18:08:30You Don’t Have to be Goofy to be Different // eps 43 #InTheLab
In Malcolm Gladwell’s critically acclaimed David and Goliath he starts the book off with an interesting story about the Biblical account of the famous underdog parable “David vs Goliath”. In class Gladwell style, he completely changes your mind about what had happened many, many years ago. Several factors contributed to the odds not being against David but were actually in his favour.
https://strategylab.ca/wp-content/uploads/2015/11/Why-its-always-better-to-be-the-Underdog-strategy-lab.jpg8001417Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2015-11-30 08:47:162016-01-31 22:20:02Why It’s Always Better To Be The Underdog | Eps 39 #InTheLab
When ever someone says “I’m too busy” I’m always reminded of a story I heard about from a Volleyball coach I look up to. In grade 11 leading into grade 12 I wanted to get better at Volleyball. I told my coach I wanted to play pepper (simple volleyball drill) more and he offered to come in the morning twice a week to play pepper at 7:30 in the morning. We did this for a couple months and I really think it helped my Volleyball skill in the long run. But more importantly, he was willing to volunteer MORE of his time to make me better. That’s dedication. Read more
https://strategylab.ca/wp-content/uploads/2015/11/Im-sorry-im-just-too-busy.jpg5431000Jephhttps://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.pngJeph2015-11-05 15:41:072017-01-08 23:10:26Stop Saying You’re Too Busy || Eps 37 of #InTheLab