‘Tis the season for giving. But, as you’ve probably noticed, ’tis also the season for buying for oneself. Undoubtedly cognizant of this, Starbucks has announced the sale of its $450 stainless steel gift card. The card comes loaded with $400 worth of redeemable Starbucks…bucks. The other $50 covers the manufacturing fee. Cardholders become Gold members […]
We recently launched a website for The Canadian Nuclear Industry Leadership Program at NuclearLeaders.com. The website is responsive based on the the user’s screen size which makes it easy to read on any device. Try it for yourself!
Video Music: Imaginary Cities – Hummingbird In the video above, Brandon explains why we focus on conversion-driven, no-frills websites.
While discussing pricing strategies and product line offerings with a client, I was reminded of a great TEDTalk by Barry Schwartz entitled The Paradox of Choice. In the talk, he encourages us to break through the assumption that more choice equals more freedom and realize that we are often crippled by choice. In regards to […]
Video Music – Explosions in the Sky – Let Me Back In Have you ever purchased a product and eventually lost faith in it? Whether it’s the healthy sports or vitamin drink that you feel no benefit from or the expensive sweater that starts to pill after the first wash, an unsatisfactory product that doesn’t […]
Before you do ANYTHING, do this: Slide Breakdown 1. Learn 2. “The only way to win is to learn fasterthan everyone else.”- Eric Reis Author “The Lean Startup” 3. It’s simple:If you’re not learning, you’re losing.Learn who you are.Learn who your customers are.Learn the platforms needed to connect. 4. You.Don’t assume people will love you.Don’t […]
Did you know that when you search your own product or company with the hopes of seeing where you appear in Google’s search results, you’re not getting objective information? Google hangs on to your past searches, takes your location into account, and gives results accordingly. You end up seeing an inaccurate representation of where your […]
Sex doesn’t sell anything other than itself. In Martin Lindstrom‘s fascinating New York Times Bestseller, ‘Buy-ology‘, countless age-old advertising and marketing assumptions are obliterated. Perhaps the most provocative (intentional word choice) assumption that he topples is one we’ve probably heard once a week for our entire lives: Sex sells. Skeptical? I don’t doubt it. Let’s […]
Many people and businesses start on Twitter and don’t have much of an idea as to how to get followers or start interacting in a way that will add value to their lives or add customers to their business. The first step is thinking of it as “growing community” rather than “attaining followers”. I mean, […]
You live, you learn. You learn, you live. The old adage, often used in hindsight, has now been replaced, especially in terms of business, with a new situational appraisal. Learning is absolutely necessary for survival. In Eric Reis’s New York Times Bestseller ‘The Lean Startup’, Reis emphasizes that (in business) “The only way to win is […]
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