1. Bid at the high end of the suggested bid range. 2. Continuously review and adjust your daily budget. Make sure your daily budget supports your click goals. ie) $10 per day at $2 per click = 5 clicks. $10 a day at $4 per click = 2 clicks. Note: Wednesday is the highest traffic […]
Clients often ask the question of whether or not certain product features should be shared with the general public for fear of people copying them or defending against their tactics. My usual response includes a quote from Eric Ries, author of The Lean Startup: “A head start is rarely large enough to matter, and time […]
As an add-on to my last post entitled “Time to Reconsider What You’re Sharing on Facebook” , here are the four reasons people share Facebook content: 1. To Make Their Life Easier Here are two great examples of people posting with the intent of making some aspect of their life easier. Taron needs music for a soundtrack […]
Sssshhhh! It’s time to acknowledge that the days of simply asking questions, sharing quips, and doing giveaways on your business’s Facebook page are over. If you’ve continued to rely on these tactics, I’m sure you’ve noticed plateaus or stagnant engagement. If you haven’t and things are still rolling smoothly, think of just how much more effective […]
Thanks to @sheilacolescbc for having Jeff on CBC’s The Morning Edition! Would love to hear your feedback on the interview. You can stream it above.
Audio Cameo: Brandon Wu Music: Broken Bells – Your Head is on Fire
My latest read is the ever-controversial Kevin O’Leary’s The Cold Hard Truth About Men, Women, and Money. It’s taken me a solid six months to get over my disdain for the man and the way he treats presenters on Dragon’s Den but this book has increased his standing in my eyes. While other books on […]
If I was someone working in the construction industry, this is how I would be marketing: 1. I would be filming all of my projects (with the homeowner’s permission of course) and showing people the process and work that goes into building things right. I would share these videos on youtube and on my website. […]
We all enjoy seeing people like our Instagram pictures, like our Facebook pictures and posts, and favourite our tweets. The problem with these tokens of affirmation is that often, whether we’ve acknowledged it or not, we base our self esteem on these “vanity metrics”. Once we’ve achieved that “100 like picture” or hit 10 favourites […]
As you probably know, the NHL and the NHLPA have finally ironed out a new collective bargaining agreement and the current hockey season will be salvaged starting next week. The excitement of some fans has been dampened by bitterness that an agreement wasn’t reached earlier. I’m sure some fans share the dissonance this is creating […]
Throughout my teenage years, I loved to ride BMX. “BMX” encompasses more than the more commonly known racing aspect and includes street riding, dirt jumping, park-riding, and basically any type of 20″ bicycle expression. During those years, I was constantly torn between the more rigid team sport of hockey and the absolute freedom of making […]
It’s that time again. People are making lists of things they want to change, things they want to do less, and things they want to do more of in order to improve their lives in the upcoming year. The changeover to a new year can be cathartic and feel like a new beginning. As we […]
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