https://strategylab.ca/wp-content/uploads/2021/08/Netflix-Drive-to-Survive-F1.jpeg 1125 2000 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-09-08 15:58:192021-09-08 15:58:32How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
https://strategylab.ca/wp-content/uploads/2021/09/sl-home-evolution.jpg 1080 1920 Carter https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Carter2021-09-03 16:12:382021-09-03 17:30:25How We’ve Grown: The Evolution of the StratLab Homepage
Thanks to the Internet Archive’s “Wayback Machine”, we’ve been given a priceless opportunity to look back and reflect on how we’ve changed and grown over the years (or at least, how our website has!)
https://strategylab.ca/wp-content/uploads/2021/03/canada-principle-1.jpg 1400 2100 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-08-25 05:11:472021-08-25 15:58:29What’s Your Canada Principle?
https://strategylab.ca/wp-content/uploads/2021/08/were-looking-for-a-friend-not-a-salesperson.jpg 1495 2100 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-08-18 09:32:112021-08-21 12:14:44We Aren’t Looking For a Sales Person, We’re Looking For a Friend
https://strategylab.ca/wp-content/uploads/2021/07/Path-Cowork-coasters.jpg 1518 2024 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-07-28 14:10:302021-08-09 12:31:45The Secret to Why Path Cowork is a Magical Office Space
https://strategylab.ca/wp-content/uploads/2021/07/steve-jobs-last-essay.jpg 1602 2400 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-07-12 13:14:572021-07-12 13:55:30The Final Essay by Steve Jobs
https://strategylab.ca/wp-content/uploads/2021/03/the-algebra-of-happiness-scaled.jpg 1714 2560 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-06-30 11:33:482021-07-12 14:23:26The Algebra of Happiness
https://strategylab.ca/wp-content/uploads/2021/05/henrik-donnestad-xHSm5F4tDqM-unsplash-scaled.jpg 2560 2560 Matthew https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Matthew2021-05-14 15:38:122021-09-03 17:28:55Digital Dreams – An Antidote To Creative Burnout
https://strategylab.ca/wp-content/uploads/2021/02/bigfoot-family-movie.jpg 1015 1831 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Jeph2021-03-27 18:12:362021-03-28 14:44:433 Lessons in Video Production from The Movie Bigfoot Family
If you haven’t watched this family classic yet, grab the kids and pop some corn, you’re in for a TREAT! My daughter has absolutely loved it, so much so she’s easily watched it Seventy to Eighty. After the Fifteenth round of this lovely little furry family, I realized there’s a great lesson in video editing in the movie. Bigfoot (Adam’s Dad) posts a video trying to garner attention to the oil company that’s drilling in Alaska. Adam takes the video and makes it into a viral masterpiece!
Here are the three lesson’s learned from The Bigfoot Family Movie and more specifically, Adam’s video production strategy.
1. Get feedback
Bigfoot’s first video from Alaska, to put it lightly, sucked. Adam took it upon himself to edit the video into a masterpiece. Without feedback or someone else’s eyes on the production, you will on’y take it so far.
How many revisions do your video projects go through?
2. Have a vision, say no to things that fall outside of that vision
During the video editing process at one point the Racoon tells Adam to use a star wipe and Adam vehemently refuses! A moment in creative genius we witness! No video editor is going to take 100% of the feedback given. You need to have a goal for the end product you’re creating and anything outside of that goal needs to be discarded like a holy sock. Know when to push back on others feedback that doesn’t align with your overall vision.
What do you say no to when someone asks? In past projects what have you said no to?
3. Ask for promotion
Once the video is posted, Adam calls Emma to ask her to share the video with her Soccer team. WHAT?! Have you ever done that? Posted a video then CALLED someone who knows a lot of people and asked them to share it? I know I haven’t and that’s a good reason why I’ve never had a video go viral. Asking for people to share it isn’t a bad thing, it shows you care more people hear a message. Find an audience that believes in what you’re doing and ask them to share it.
When’s the last time you asked someone on the phone or in person to share something of yours?
Three simple things to think about for your next video development production.
Have a vision.
Promote in a unique manner.
Would you mind sharing this post? Thanks a bunch!
https://strategylab.ca/wp-content/uploads/2021/01/ancient_human_history.jpg 1013 1800 Carter https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white-300x300.png Carter2021-01-11 15:46:192021-01-11 17:10:19The Human Era: Rethinking Our History
Welcome to the 121st Century: An Introduction to the Holocene Calendar, or “What’s up with the date in your site’s footer?!”