If I was someone working in the construction industry, this is how I would be marketing:
1. I would be filming all of my projects (with the homeowner’s permission of course) and showing people the process and work that goes into building things right. I would share these videos on youtube and on my website.
2. I would be interviewing other local trades, the experts, that know the in’s and out’s of their trade. You don’t have to give away the secrets, but general tips and things to watch out for. Again, share these with people! They will thank you in some way (maybe even by hiring you).
3. I would share cool and interesting trends in the industry. New products, building materials, reviews, architecture, land developments, etc. People like to see that you’re passionate about your industry.
4. Encourage questions. Let people email, tweet, facebook you with questions. The knowledge you provide will show that you know your stuff! It will set you apart from the Joe Schmo renovators that give contractors a bad rap.
Are you a contractor, homebuilder or tradeworker doing these? What other tips do you have? Please share below!