Loading
StratLab Marketing
  • Home
  • About
  • What We Do
    • Website Development
    • Photography & Videography
    • Graphic Design
    • Social Media Strategy
    • Marketing Strategy
    • Search Engine Optimization (SEO)
    • Workshops & Presentations
  • Our Work
  • Blog
  • Community
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
Scroll to next section Scroll to next section

Twenty Three of the Best Books

To Read in 2023

byJeph Maystruck/Sep 21, 2023/inAdvice, Blogging, Books, Marketing, Stories
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail

From How to Build a Car, to creating a Legacy. You’ll hear about a Shoe Dog, a Cuckoo’s Egg, and from a guy who makes Little Black Stretchy Pants. This assortment of books has no theme other than I got something from each of them. There are books on psychology, creativity, and a few on people I look up to. There’s even an almanac in there!

Just try one, that’s it. Any of the first few I mention are life changing. Open, The Art of Clear Thinking, and Can’t Hurt Me, all made my life a little better. Open was a wonderful story about the love hate relationship of sport(and life). The Art of Clear Thinking will keep you on the edge of your seat throughout, reminds me of the first time I watched True Lies! And Can’t Hurt Me will make you want to run a marathon immediately after!

The Art of Clear Thinking

1. The Art of Clear Thinking by Hasard Lee

Amazing storytelling and some great ideas on what happens to your brain when under extreme stress. I’ve bought this book for tree people already. I also found this book because the author was doing an “Ask Me Anything” on reddit. His answers were so honest and to the point I had to read the book and was thoroughly delighted.
Can't Hurt Me

2. Can’t Hurt Me by David Goggins

B Lal told me to read this when we were on a golf trip. I had it finished in three days. I loved a lot of it. How to Callus The Mind. The 40% rule. How and why we should sign up for difficult things. He had a childhood you wouldn’t wish upon anyone.
If you need motivation, want to run a marathon (or an Ultra), or just need a “pick-me-up” this book is for you. Every high school student should have to read this book. Love it.
Open by andre agassi
3. Open by Andre Agassi
I found Open on a list of the best sports books of all time. I agree, it’s that good. Andre Agassi opens up about tennis, his life while he went through the ups and downs of being a world class tennis player.
The interesting part is he doesn’t like tennis, he kind of hates it. He’s very open about how he feels about it but also realizes it’s his best bet to make a living in this world.
He doesn’t seem to find happiness until much later in life when he finally realizes that helping people is the magic. When he builds the foundation and school, it becomes his purpose and you an feel inside he’s just happier at that point.
If you’re big into sports you’ll probably love this book. He remembers literally every point of every game he’s played. the drama he goes through in these games is fascinating.
The Storyteller

4. The Storyteller by Dave Grohl

Dave Grohl’s story about how he came to be a part of so many aspects of the music industry, it’s really a story almost anyone can get something from. I personally loved the stories about the early days with Nirvana, and more specifically, Kurt Cobain.
Growing up I remember listening to Unplugged in New York album on repeat, Smells Like Teen Spirit was an anthem for a generation. So it also hit just as hard when the news came out about him passing. I couldn’t imagine what Dave went through.
It was inspiring to learn how much Kurt and Nirvana practiced. That was incredible.
The work ethic that went into Dave Grohl’s career makes his success seem all that more inevitable.
If you like music you’ll love this book.
unreasonable hospitality

5. Unreasonable Hospitality by Will Guidara

I think I heard about this book on a Tim Ferriss podcast. It sounded up my alley and had me hooked throughout.
Building a culture around your people and giving them the authority to create “legends” out of moments with guests was a brilliant takeaway from this book.
You can’t do it alone.
the art of possibility

6. The Art of Possibility by Rosamund Stone Zander and Benjamin Zander

I find myself quoting this book and I read it over 6 months ago! This book stays with you in a GREAT way.
I already wrote about it here: An amazing book reviewed. But the lessons of “It’s all invented!”, “Remember rule #6”, and “Giving an ‘A'” have changed the way I look at and do business.
If you still don’t know what they are you need to read the book!
How Big Things Get Done

7. How Big Things Get Done by Brent Flyvbjerg and Dan Gardner

I quote this book to project managers and people trying to do big things. There’s an awfully good chance that your big project will go over time, over budget, or not deliver what was promised. That’s 99% of all projects. I know wild!
So how are we to approach major projects? Build modular. Solar and wind projects were the only two categories that consistently came in on time, on budget and on what was promised for an outcome.
If you work on big project you should have already read this book.
Trust Me I'm Lying

8. Trust Me I’m Lying by Ryan Holiday

I just bought this for our whole team to read. I read it a long time ago and just reread it because of how the internet seems to be going. It’s an eye-opener. The amount of manipulation that happens on the internet without people knowing is pretty incredible. From his first story till the last chapter Ryan has you hooked.
If you are in the marketing space or social media you’ll find this book fascinating. Mr. Holiday has several other books that are GREAT reads.
How To Build a Car

9. How to Build a Car by Adrian Newey

From out in left field comes a book on building a race car?! Adrian Newey is the Chief Technical Officer at Redbull Racing. He’s build more championship cars than anyone else in the history of Formula 1.
I’m a big fan of F1 currently so this book was as much entertainment as it was educational. I did not know that Newey designed the car that the late Arton Senna was in when he crashed ending his illustrious career and life.
More recently he’s known for designing several Redbull cars that seem to be untouchable to the rest of the F1 grid.
The Cuckoos Egg

10. The Cuckoo’s Egg by Cliff Stoll

This book was written a long time ago but you’d never know it. It’s about hackers, computer networks, and how to catch an international thief. This book had me on the edge of my seat the entire way.
I found it from a list a client had published on their companies “top 10 favourite books on IT security”. I got it and couldn’t put it down. If you like the internet, computer security or stories about hackers you’re going to like this one!
Tuesdays With Morrie

11. Tuesdays With Morrie by Mitch Albom

There’s nothing like a good cry, and at the end of this one you will have yourself a good ol’ cry. Tuesday’s with Morrie was recommended to me from a friend, a LONG time ago. I just recently bought it and finished it within a couple days. It’s VERY good.
I will warn you, it is sad. You may tear up a little, but that’s not a bad thing. This is a book everyone needs to read. I bought it for my Dad after I finished it.
the power of consistency

12. The Power of Consistency by Weldon Long

Weldon Long is an unassuming inspirational leader, and you have no idea how powerful his story is. It’s an inspiration because you realize ANYONE can be successful, it just takes A LOT of reps. I wrote about it on another post here: The Amazing Power of Consistency.
What are you doing to consistently get better? In life? At work? At the gym? You don’t need to be a hero or even amazing, you just need to be consistent! Over time, a small drip creates an Ocean. What Ocean are you creating?
the creative act

13. The Creative Act by Rick Rubin

Rick Rubin is unlike any other creative you have come across. He’s worked with the best of the best AND he still comes across like a down-to-earth genuine guy who simply loves music. The book is a breathe of fresh air. He talks a lot about how he works, how collaboration works, and how to tap into that side of us that speaks to our art.
If you do or enjoy art whatsoever you will love this book. Highly recommend.
little black stretchy pants

14. Little Black Stretchy Pants by Chip Wilson

I stopped using kitchen cleaner because of this book. I know I know weird takeaway but I really appreciate Chips advice on a lot of things, not just retail business. In the kitchen his recommendation was to use vinegar and lemon, because you probably will eat something off the counter at one point and you don’t want to be eating chemicals!

The story of lululemon is of Canadian entrepreneurial stardom. From the way Chip selected materials himself and was his own quality control department to ways in which the company would grab attention in the media without having to pay for it. If you run a company or are  in the marketing industry, you’re going to get a lot out of the book.

The story about the first lulu opening on Robson st. and Chip promising a free lulu outfit to all those who showed up naked. Turns out A LOT more people showed up naked than he thought. He quickly ensured everyone was clothed and it wasn’t the PR disaster it could have been. Quite the opposite really.
Or when they open the New York store and bought an electronic billboard in time square for the day, not to market the company but to celebrate the people who made that store happen.
He always cared about his people and he always cared around quality. Loved this book, had written a post about it here: Fight the Urge to be Mediocre.
Four Thousand Weeks

15. Four Thousand Weeks by Oliver Burkeman

It’s the amount of time we have on the earth, approximately. The author challenges you to think about what you’re spending your time on. As Jeff Bezos’s “regret minimization framework”, this book makes you think about how you should be spending your time.
I liked this book because it gives you perspective. You can try to work more and more efficiently, get a never ending amount of tasks done, multitask until every moment of every day is spent doing something of value. But at what cost? When you begin to understand what you need to be spending your time on life gets much better.
That Will Never Work

16. That Will Never Work by Marc Randolph

The story of Netflix is a wonderful entrepreneurial journey, the title of the book was named after the response Marc Randolph got for years when pitching his video on demand idea for a company. Yes, Netflix wasn’t the runaway success that it is now, in the beginning they struggled, got laughed out of meetings, but they never gave up.
It’s an inspiring story of an entrepreneurial dream come true. It’s funny to think of the world before Netflix. I think you’ll like this book.
Steve Martin-born standing up

17. Born Standing Up by Steve Martin

I first listened to So Many Steve’s, a Pushkin podcast production. It was good, but I wanted to hear more of Steve’s story, how he came to be the comedian he is today. And I wasn’t disappointed at all!
Steve Martin didn’t have a regular up-bringing, you have sympathy for him at times because of what he went through. But I think that’s what I loved about the book, he’s just being super honest. I appreciate that.
When you think famous people have it easy and once you’ve made it life is just simple. It’s plain wrong, this book was an eye-opener.
Einstein by Walter Isaacson

18. Einstein by Walter Isaacson

The fact that the smartest person in history used to get lost on his way home is a humbling realization. The next time someone makes fun of you for making a mistake, kindly remind them that Einstein, one of the most intelligent people to ever live, had a difficult time with directions.
His life was fascinating. Always tinkering, always curious, and still had time to be a good father. The one story about him on the floor playing with his child as if he was a child was enlightening. He had a beginners mind in everything he did.
So be a child, act like a kid. Keep your mind young.
Psycho-Cybernetics book

19. Psycho-Cybernetics by Maxwell Maltz, MD, FICS

I talked about this book A LOT during presentations this past year. It was written orignally in 1960 by Maxwell Maltz, a medical doctor and plastic surgeon. He stubbled upon the world of self improvement because anytime he did reconstructive surgery on the face, he noticed something peculiar after the procedure. People felt better, acted more confident, and were generally happier. What could it be?
When you change your look and you think you look more attractive, you act more attractive. But what doctor Maltz realized was you don’t need the surgery to act more confident, you can just do it. The book is about using your brain to make your life better.
Our brain is very powerful and the perceptions we make about life and ourselves are extremely powerful. Your opinion of yourself is the thing propelling you into your future or holding you back.
How’s your opinion of yourself? You should read this book. I love it.
Shoe Dog by Phil Knight

20. Shoe Dog by Phil Knight

The story of Nike and how it came to be was not what I expected. The dominate sports apparel brand of our generation was born out of track runners literally trying to make a better shoe for running. That’s it. All the sports they are a part of today all started with a kid and a dream in Oregon.
The inspiring part of this book is you don’t get the feeling that Phil was a runaway success. Quite the opposite really, he fought, struggled, and kept the company a float for long enough for it to take on it’s own personality. And out of the extreme attention to detail came out an incredible sports brand that’s involved in almost every type of sport on the planet. Definitely a classic.
Why We Sleep

21. Why We Sleep by Matthew Walker, PhD

Bet you didn’t think you’d end up reading an entire book on sleep. But yup, you should read it. It goes through why we sleep, why it’s so important to our bodies and brains, some tips on how to get to sleep, and the affects when we don’t sleep.
Focusing on getting good sleep is something more people should be doing. It’s when our minds and bodies get a break, to repair muscles, and to let memories sink in. Going without sleep for any extended period is very dangerous. Specifically driving while tired is putting your life in danger. The fact that when we’re sleep deprived we don’t think we are makes it even more dangerous.
I will refuse to drive if I’m tried or had a bad sleep. Read this book, you’ll understand why.
Legacy by James Kerr

22. Legacy by James Kerr

I heard about this book on a podcast and bought it instantly. It’s leadership lesson’s from the New Zealand All Blacks Rugby team. And it’s nothing short of amazing. I even named a presentation after a concept in the book: Sweep the Barns. Talking about how the captains of the team stick around after games and practices to sweep them out and clean them up. It’s a message to everyone in the organization that to lead is to serve.
This is a great book on leadership on elite teams. How are you serving the people under you?
the almanack of Naval Ravikant

23. The Almanack of Naval Ravikant by Eric Jordenson

Coming in last but definitely not least, the peculiar read that is the Almanack of Naval Ravikant. Tim Ferriss talks about this bloke a lot. He makes you take pause to where you are at and reflect.
I love the one line he has about the power of unconditional love. He was raised by a single mother who loved and cared for him dearly. He said that made all the difference in his life.
Who will you give unconditional love to?
Tags:bestof, books, books to read, creativity, ideas, inspiration, learning
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
Search Search
Recent
  • artificial intelligence workshop
    What We Learned From Shane Chapman at Our Latest AI Wor...Oct 16, 2026 - 1:02 pm
  • Big Idea Camp 2026: Build what matters.Sep 9, 2026 - 3:33 pm
  • Skunk Works Book
    Books to Read: Impossible Things, People, Football, Skunk...Aug 23, 2026 - 3:25 pm
  • Don't confuse polish with value
    Don’t Confuse Polish With ValueAug 7, 2026 - 1:39 pm
  • What To Do in the Age of AI Built Websites and AI Built Everything
    What To Do in the Age of AI Built Websites and AI Built...Aug 5, 2026 - 1:51 am
Tags
#InTheLab advice bestof books books to read business strategy customer service education Human first innovation inspiration learning lessons marketing marketing strategy mindset online strategy presentations psychology quotes regina smarter thinking social media strategy stratlab teaching thinking video videos what is the future of marketing

Top Posts

  • The 30 Best Ted Talks
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • KISSmetrics Infographic: How Do Colours Affect Purchases?
  • A Historical Dive into Victorian Marketing and Its Influence on the Modern Day
  • Hyperlink Anatomy: What are the different parts of a URL?

Some of our Favourite Blogs

  • How Do We Measure Your Website Strategy?
  • 33 Lessons in Neuromarketing
  • 27 Questions About Your Customer Service Strategy
  • 21 Questions About Your Search Engine Strategy
  • 3 Hacks That Will Make You Instantly Better at Instagram
  • The Top 10 Most Visited Pages on Our Website in 2022 and Why (Video)
  • 10 Ways To Help a Business That Cost You Absolutely Nothing
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • 50 Courses From 27 Different Universities, All For Free
  • 99 of the Most Creative Advertisements in the World
  • 7 Must Read Business Books in 2022
  • How To Get a Website To Rank on the First Page of Google (For a LOCAL company)
  • How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
  • Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower
  • Website Strategy: Be findable. Be trustable. Be remarkable. Episode #3 #InTheLab

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Top Rated Service 2026
Google
Google star 1Google star 2Google star 3Google star 4Google star 54.9
4.9Google star 1Google star 2Google star 3Google star 4Google star 5
verified by Trustindex
Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.
Write a review
Posted on Google Google
Mark Johnston profile picture
Mark Johnston
24 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A great group that does great work! High recommend!!
Posted on Google Google
Paula Estin profile picture
Paula Estin
15 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
Posted on Google Google
M. Tolley profile picture
M. Tolley
28 August 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
Posted on Google Google
Ben Hebert profile picture
Ben Hebert
28 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
Posted on Google Google
ReginaFlyerExpress profile picture
ReginaFlyerExpress
24 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
Posted on Google Google
Kyle Halvorson profile picture
Kyle Halvorson
31 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
Posted on Google Google
Garrett McMillan - GMAC Golf profile picture
Garrett McMillan - GMAC Golf
13 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
Posted on Google Google
Annette M Frazier profile picture
Annette M Frazier
11 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
Posted on Google Google
Northland Forest profile picture
Northland Forest
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
Posted on Google Google
Tanner Ewashko profile picture
Tanner Ewashko
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is the best!


  • Talk to us!
  • 306.535.9697
  • info@strategylab.ca
  • Visit us at Path Cowork
  • 200 – 1965 Broad St, Regina, SK
  • Home
  • About
  • Blog
  • Our Work
  • Community
  • Contact
  • What We Do
  • Website Development
  • Social Media Strategy
  • Videography & Photography
  • Marketing Strategy
  • Search Engine Optimization
  • Workshops & Presentations
© 12,021HE ? Made with ♥ in Regina, SK
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
  • Privacy Policy
  • Fulfillment Policy
Link to: Hire Ambassadors NOT Influencers Link to: Hire Ambassadors NOT Influencers Hire Ambassadors NOT Influencershire ambassadors not influencers Link to: Unveiling the Dark Legacy of “Empire of Pain”: A Tale of Deception, Influence, and Accountability Link to: Unveiling the Dark Legacy of “Empire of Pain”: A Tale of Deception, Influence, and Accountability Unveiling the Dark Legacy of “Empire of Pain”: A Tale of Deception,...
Scroll to top Scroll to top Scroll to top