From the creator of podcasting
The Marketing Revolution
byJeph/Mar 28, 2022/inAdvice, Blogging, Innovation, Leadership, Marketing, Motivation, Presentations
From the creator of podcasting
Hello my name is Jeph Maystruck and welcome to the marketing revolution!!! I started this podcast first and foremost to talk shop, business, (and maybe a bit of silliness) with all level of enterprising giants. Discussing topics like corporate social media pitfalls to hard-learned lessons from burnt website developers. I love talking to people, and I am not afraid to tell you what’s on my mind. I’ve seen a lot of different organizations in a lot of different industries, business fascinates me. So let’s talk about it 😀
Episode #1 – Corporate Twitter accounts don’t need to be boring
In this episode @Lindenwilcock and @Kiltedbroker join myself for a conversation on corporate and local Twitter accounts. Should you have a separate company Twitter account? Why not? If all you’re using Twitter for is another mega phone to “get your message out there”, please stop. You’re wasting your time. The solution conceptually is quite simple. Just add value, that’s it. Now how we create and perceive value is different for everyone so the more feedback you can get the better.
We talk about @reginapolice @ReginaSymphony @codaclothing @HickoryGrill what’s good about some of these accounts and a couple stories on what not to do.
Episode #2 – Why would a car dealership use Social Media?
In this episode, the brilliant Mitch Gallant and I talk about how Capitol Ford (@CapitolFord) uses social media within their marketing mix. Mitch heads up the online marketing department for Capitol Ford. Along with a star studded team, including @Kiley_G @theRealBernando and himself @mitch_4.
In this episode:
Episode #3 – Nothing’s Impossible for the Regina Symphony Orchestra
In this episode I talk with Taron Cochrane (@taron_cochrane), the man behind The RSO on Twitter, The RSO Facebook Page.
We talk about how he’s built a substantial following for the Regina Symphony and he doesn’t exactly have the most common approach to marketing. That’s why he’s so darn successful at it. Read more on Episode 3 with Taron Cochrane.
In this episode:
Episode #4 – Ryan Holota On Why Your Marketing Strategy Needs To Be Risky
I met Ryan Holota roughly three years ago on Twitter. Since then we regularly go for coffee or a lunch sharing ideas on how we’re using social media. He’s very smart. I have a lot of respect for Ryan and his thoughts on social media are bang on. If you’re looking for an expert on writing and social media in Regina look no further, Ryan’s the best, I’d definitely hire him.
Visit Ryan Holota on Twitter and his website here.
In this episode:
We also talk about these three articles:
Episode #5 – What Does The Vintage Tea Room & The Imax Have In Common?
I had an absolute pleasure talking to Greg (@Hluska) and Collette (@colletteparks), both are quite fascinating individuals. I met them on Twitter and since have seen them at Tweetups, and have lunch from time to time. Greg is the Executive Director of the Saskatchewan Land Surveyors but really has a love for entrepreneurship and web development. Educated as a marketer but really in an technology practitioner. You’ll enjoy the stories Greg shares in this podcast. Visit Greg’s website www.Hluska.ca.
Collette Parks is the Manager of Marketing & Communications at the Saskatchewan Science Centre (@SKScienceCentre).She’s a very smart marketing professional that takes a different approach to social media. See her website here: www.ColletteParks.com. When she started on Twitter with the Science Centre she listened to what local people were saying and tried to determine ways she could add to their conversations. Collette also approaches Facebook differently as she believes it’s an entirely different audience then Twitter. Take note (this is very smart). and she has taken Facebook on as her 2012 project.
In this Podcast we talk about:
Episode #6 – Who’s Derek Wu? – Part 1 of 2
This week on the Marketing Revolution Podcast I talk to Derek Wu. I’ve had the pleasure of being friends with Derek for a while now and have worked with him several times. Of everyone I know, no one knows more people than Derek Wu. And not in a sleazy used car salesmen type way. Derek sincerely takes the time to get to know people every day.
I try to understand how he does it. How he began growing this tribe of people who look up to him, myself included. It’s a fascinating story about how socializing and partying ends up helping charity’s, and how the guy at the centre of it all, was doing it for the right reasons.
Part 1 of 2, this Podcast includes:
Episode #7 – Poking on Facebook & How Squareflo Looks at Your Website Feat. Derek Wu – Part 2 of 2
In Episode #7 on the Marketing Revolution Podcast I talk to Derek Wu, again (with much better sound quality this time). The first one is more about where he came from, lessons he learned early on, and how he began the behemoth social butterfly he is today (haha sorry Derek, told ya I could get behemoth into your title).
This episode is different. Derek spills the beans on some very smart tips for your website, the future of them, how Squareflo looks at them, and some take-a-ways that’ll make you smarter. If I were you I’d stop reading this now and hit the play/download button. Go on now.
In this episode we talk about:
Episode #8 – An Interview With a Professional Wordsmith, Linden Wilcock
Enter Linden Wilcock. He’s about to graduate from the Hill School of Business at he University of Regina. I met Linden on Twitter and several Hooka Lounge nights later a friendship was born.
Linden is working on Social Media strategy and implementation over at Highland Mortgage Partners. He’s smart. He gives presentations regularly on Twitter and Facebook. If you want to attend one you should ask Linden (tell him Jeph sent you and you’ll get a free session).
Linden thinks differently, he’s not afraid to disagree with you and look at a problem or situation in a completely different light. He thinks beyond today and tomorrow and tries to understand the future implications of implementing ideas. I enjoy talking to him because he makes me look at problems differently. I think you’re going to learn something from him in this episode.
In this Episode:
Episode #9 – The Friendliest Twitter Handle in the World, The Regina Police
In Episode 9, I have the pleasure of talking with Kaeli Madill, you probably know her better as, @ReginaPolice on Twitter or Regina Police Service on Facebook. She’s absolutely brilliant. She has a wonderful personality and her passion really shows in everything she does. Talking to her in person, you instantly realize she loves her job, she’s fun, smart and really wants you to think of your Police force in a positive, friendly light.
I think this is such an interesting example of how to use Social Media for good, because Kaeli is putting a positive face on an organization that for as long as I can remember does not have a great reputation in the community. I mean, how can you like the Police? They are the law enforcers, they give you tickets and tell you what to do. But every single one of those officers are people too. They have feelings like the rest of us and I think Kaeli has changed the way I look at Police officers and the Police force in general. They are now very much an integral part of our online community. The Regina City Police are very lucky to have Kaeli on the force. I absolutely love her motto for Social Media: “Be a human and don’t be a jerk.” Brilliant, simply brilliant.
In this Episode:
Episode #10 – Why Earls Is The Best, an Interview With Jim Demeray
In episode 10 I talk to Jim Demeray (follow Jim on Twitter or see Jim’s MySpace Page). He’s the managing partner at the Earls Vic East location. I met Jim in University and he always was a little different, a little weird. In a good way.
I always looked up to Jim because he had an amazing gift of entertaining people back in University and he still does to this day. He’s a natural entertainer. Couple a shining personality with a strategic thinking mind that’s constantly learning and you get a brilliant leader and partner in Earls Vic East restaurant.
In this episode:
Episode #11 – Regina’s Great Bambino-Kip Simon From 22Fresh
I went to Kip’s high school, we were on the K-team together. He was a leader back then and has grown exponentially since. I’ve always looked up to Kip, he has a brilliant marketing mind, a great personality, and he’s really fun, humble guy to be around. He runs 22Fresh and is a partner in Captive Audience. He’s a busy guy.
Kip was probably the first person from Saskatchewan to have Facebook, and he was on Twitter before I was. 11,538 likes on Facebook (as of March 11, 2012) and 5,070 follower on Twitter. I know what you’re thinking, holy $%&@!
I continue to use what Kip has done with 22Fresh as examples in presentations as a case study. Having a ‘cool’ brand in general is extremely difficult to achieve, let alone having a ‘cool’ company on Facebook. But 22Fresh never ceases to amaze us, from a racy video of how their bats are made to a shirt that says “Moon Fruit” on it.
22Fresh is the coolest brand in Canada and you’re going to see it grow in popularity for a long time. Listen to the Podcast to find out why.
In this episode:
Episode #12 – The Coda Clothing Story Starring Colter Wood
This weeks episode is an interview with the man behind Coda Clothing & Shoes, Colter Wood. Coda is no stranger to my blog. I’ve written about Cause Marketing and how Coda brands itself in the community. I am also currently working with Coda on their online marketing.
Colter is a fascinating business man and a friend that sticks out in my mind. He’s opinionated and very smart on many topics. It’s very refreshing He’ll disagree with you to your face without making you feel bad about it. He thinks about business differently. He’s made some astute business decisions early on in his career that I don’t think most people would have in the same situation. He has a unique mind, doesn’t agree with the status quo, and has delivered on the vision of what he set out to create. It’s an inspiring story.
In this episode we talk about:
Visit the Coda Clothing & Shoes website here
Visit the Coda Clothing & Shoes online store here
Follow Colter Wood on Twitter
Follow Coda Clothing on Twitter
See the Coda Clothing Facebook Page
Episode #13 - How Is a Bad Radio Station Like Our Public-School System? (A Freakonomics Podcast Encore)
The Freakonomics Radio Podcast is one of my favorites by far (subscribe here on iTunes). The show’s about Steven D. Levitt and Stephen J. Dubner exploring the “hidden side of everything”. Along the same lines of their two wildly popular books, Freakonomics and Superfreakonomics (I highly recommend reading both).
They always approach problems from a different angle, trying to change the way we look at the world. It’ll make you think differently. Smarter.
I put this podcast on here because I love the idea of “School of One”, the program talked about in the podcast. It’ll change our education system for the better. If the public school doesn’t adopt it soon enough we’re going to see more private schools established in the larger centres. I would rather help the public school system adopt smarter teaching methods, and raise the quality of our education across the board. However, like all major issue in our world, if you don’t drastically change an input for the better, you can’t expect an improvement in output for the better. To improve the education system, there needs to be an innovative solution, and School of One may be just that innovation.
The concept of School of One is remarkable, hence I want you to know about it and see what you think of it. If you’re at all interested in the future of the education system you’ll love this podcast.
See the Freakonomics post “How is a bad radio station like our public-school system?” podcast here.
Episode #14 – A Website Overnight With NorthWorks
Live from Smitty’s in the Golden Mile, I talk to Brandon Wu about his company and how he got his start.
I’ve known Brandon for at least Seven years now, though we didn’t start our friendship off on a positive note. I remember in fourth year university I was talking to people about going to the next Business Students Society event and Brandon didn’t like it. We had somewhat of a heated debate, I called his brother up immediately and proclaim to Derek that his brother was a “bitch”. It wasn’t long after a few conversations with Brandon and Derek, and several BSS events later, I think he changed his mind and Derek and I both agreed that brandon wasn’t actually a bitch.
Brandon has always been a thinker. Always learning a new skill set or developing his next entrepreneurial idea, I think he’s really found a niche in building amazingly affordable websites.
In this episode:
Brandon’s company NorthWorks Web Design and Development
Follow Brandon on Twitter @Brandon_Wu
Episode #15 – Everything You Wanted to Know About Why HR Sucks – Featuring Jillian Walker
One day last year I began following this HR professional from (Calgary at the time) now Vancouver. She sounded smart, shared a lot of great content, and actually talked to other people! She had me at retweet, I was sold.
I end up in Vancouver just before the Grey Cup last year and thought I’d throw a Tweet out there to see if this mystically smart, yelling in her avatar, Vancouvian influencer, would go for supper with me. She did have to verify I wasn’t just a Tweetin’ creep through a mutual friend, Kendal Harazny, his referenced checked out though. (thanks Kendal)
I’m fascinated with Ms. Walker, she has already done so much, and she’s very smart to talk to. A strong work ethic and a wonderful personality make for a very accomplished Human Resource (HR) professional who’ll end up changing our world for the better.
Visit Jillian Walker’s website here
In this episode:
Episode #16 – How Do You Teach “Business” in High School? Feat. Jordan McFarlen
I met Jordan McFarlen in High School, we won a city championship on the same volleyball team. We still play volleyball together on, arguably the best beach volleyball team in the city, the Volley Lama’s.
Jordan has always been very smart and just a really a fun guy to be around. Now all grown up, he’s one of the most progressive teachers in the Regina Public School system. He’s a great guy and an inspiring teacher, I think he’s going to do something amazing in this world.
You’ll enjoy what he has to say.
Jordan McFarlen (@mcfarljo) on Twitter
Mr. McFarlen (@mrmcfarlen) on Twitter
Jordan McFarlen’s “Blogfolio”
In this episode:
Episode #17 – The Living Sky Media Conglomerate
I’ve known Riley for a while now and have been working with him for at least three years. Riley has always struck me as a different kind of character. Wait, how do I put it….. Riley’s weird. He’s an extraordinary individual, I’ve always said he’s a brilliant artist. You won’t know exactly what I mean until you do a video with him and begin to understand why he so passionate about telling a story with film.
Riley’s been running his company, Living Sky Media since he finished University several years ago. He’s filmed at the Olympics in 2010, did a tour of Saskatchewan with Scott Schultz last summer and last fall put together a very moving documentary on the housing problem in Regina.
I look up to Riley as an entrepreneur and an artist. A very unique combination in the business community, and a reason that I believe Riley stands out. He’s not like other companies and he’s an all around fun guy. You can learn a lot from this young James Cameron.
@LivingSkyMedia on Twitter
@AdamBurwell on Twitter
In this episode:
Episode #18 – A Canadian Storyteller, Roger Currie
I met Roger Currie on the set of Access Communications “Talk of The Town” program. Roger had talked to Jack Shaw (President of Crown Shred & Recycling) he just so happened to tell Roger about the new style of marketing Crown Shred has adopted by using Social Media (they were a client of mine last year). Roger then invited me to talk Social Media on his show and a beautiful friendship was born.
I had a lot of fun on the show so I begged them to have me on again. Since then I’ve done several more shows and even shot a pilot to a show I can’t tell you about. HA!
Roger could keep a conversation on with a def blind mute if he had to. Seriously though, this guy has skills, you’ll hear. I’ve learned a lot from Mr. Currie in the short time I’ve known him. I do believe he is one of Canada’s legendary story tellers.
Click here to visit Roger Currie’s Website.
Follow Roger on Twitter here.
In this episode:
I think Roger’s awesome, he’ll go down in history as the guy who gave me my start television. All the best in Winnipeg Roger.
Episode #19 – Judging a Newspaper By Its Cover With Dan Nicholls
I met Dan Nichols when he was working at Squareflo a long time ago, we have a lot in common and think the same about a lot of things so we’ve been great friends ever since. Dan has since moved to the fine offices of Oh! Media (a division of Phoenix Group Advertising), a website design and development company in Regina, Saskatchewan. Dan does amazing things with websites, he’ll be an asset to any company that he works with. A programmers mindset with the humor of Jack Black crossed with Ashley Schaeffer around the office (yes, quite the hilarious combination). Dan is a great friend to have.
Besides “work” Dan’s a great guy to party with. He’s been known to blow an amp or two while singing Kareokee (because of the magical sound) and frequents music shows on the regular. Also, Dan does have one of the best Twitter bio’s around, check it out.
Follow Dan on Twitter – @dannicholls
We have some wonderful conversations, here’s one we recorded.
Meet Dan Nicholls:
Episode #20 – Being The Change You Want To See In The World – Featuring Thomas Le
Welcome to the fascinating mind of Thomas Le. We met in third year university. Thomas was getting his MBA and I was still a young party animal. We stayed in touch when moved he to Saskatoon a couple years ago to take Law at the U of S.
I’ve always looked up to Thomas, as you’ll hear, he lives his life for others. An amazing role model and truly a person who will change our world for the better. The more Thomas’s in our world the better off we all are.
Follow Thomas Le on Twitter.
I think he has one of he best Twitter bios: “There are no barriers to life than discovering your talents and believing in them enough to nurture them. People have ‘Special Abilities’ not ‘Disabilities’”
In this episode:
Episode #21 – Filming The Earth From Space, 50 Shades of Grey, and Nightmares w/ Jillian Walker
Episode 21 with our Westcoast, fashion, marketing, HR, running and yoga Correspondent Jillian Walker.
You all remember Jillian (how could you forget her?!?). She’s always good for an entertaining conversation. Oh and I’ll warn you on this one, there is a wee bit of swearing, so don’t listen to this on the family trip up to the lake with the kiddies.
Follow Jillian on Twitter
In this episode we talk about: