When you were young up it may have been famous people, superhero’s, maybe Jesus, your parents, the Fresh Prince of Bell-Air? Maybe a grandparent, I thought my grandpa was a hero. My parents were hero’s, my brother was a hero most of my life growing up. A few teaches at a young age, Ms. Davis and Mr. Hall in elementary school made it possible to think outside of what was possible, they truly changed me as a person. They were hero’s.
Superhero’s are those special individuals that make the impossible possible. They do what others can’t conceive of. Sure sometimes they fly or turn green, but more often than not Superhero’s are the ones who’ve been through the most, they’ve been down and out, horrible things have happened to them, but still some how they survive. They’re resilient. Not indestructible, resilient. It’s the destructible nature that makes them a hero, the immense possibility of failure is the precise reason it creates greatness. Superhero’s are all around us.
Why do we forget about our hero’s at one point? Why do we just try to live life without striving to be a modern day Superman?
I think we need to bring back hero’s. Life sucks some days, life REALLY sucks some days, if you have a hero, you’re subconsciously shooting for something, you want to be your favourite hero. Life doesn’t suck so much to the young kid dreaming about being Wonder Women. I say dream away, set a crazy awesome goal, trying to be something in the future builds confidence. Confidence leads to self-esteem, that’s very healthy. Read more
Maverick written by Ricardo Semler in Brazil published in 1993. A transformational business book from start to finish. Completely counter what you’d come to expect from a Brazilian industrial tycoon. I think Mr. Semler is one of the most thought-provoking, honest, most humble leaders I’ve ever come across.
Semco, a heavy duty industrial manufacturer has no rules to live by. You pick your own hours, pick your own pay, pick your own vacation times, heck you even vote on your own managers regularly! Twice a year you fill out a 30 question questionnaire about your management and division you work in.
No one has a long term contact. No one is employed longer than 6 months. Everyone’s salary is openly known by anyone who cares to know.
Semco is the most democratic company I’ve ever read about, and they did it in a 1980’s Brazilian economy. Not the beacon of sought after economies you once thought, on the contrary, Brazil was avoid by many businesses because of the government, high inflation rates, and a fast growing unpredictable future. It’s astounding what Ricardo and Semco accomplished during this period in Brazil.
How did they get it so right?
Ricardo lucked out in a sense, his father build a multi-million dollar company. He became of age and realized it would never last in its current state. Plus the fact that second generation wealth is squandered 70% of the time, Ricardo had to make a gamble.
He was courageous in his decisions but the theme throughout his career and the book was that he cared (and still cares) dearly about people. It’s so refreshing to see in someone like him in a leadership role, putting people before profits.
Telling, forcing, commanding, never works. Inspiring, helping, listening, always does. Read more
From John Mackey’s Conscious Capitalism he sums up what the vast majority of people are looking for when it coming to work.
A job, a career, or a calling.
We’ve all had a job. We’ve all hated a job.
A job is what we first want when we’re young. Mostly for means to an ends. We want cash money. We treat the job as such, we don’t get too attached, we try to do just a good enough job not to get fired. There are many people in this world that simply work at a job. It’s not fulfilling, they don’t love the organization they work for, and when another “job” comes along that seems similar but pays better, they’re gone fast than you can say “do you want fries with that?”
A career is a little different. Like a longer, well-paid boring job. Read more
It’s not about how good you are, it’s about how good you want to be.
Well do you? What’s your purpose? What’s your fate? Do you believe you were destined to do something? Don’t you worry child, heaven has a plan for you.
If you were Seth Godin you would say it needs to be remarkable! You know, your “Purple Cow” idea that will spread like wildfire.
If you were Jim Collins’ you’d start with a Big Hairy Audacious Goal (BHAG). Cities like Las Vegas, Austin, Amsterdam, Paris, even Victoria, all have a created visionary cities by doing something big, hairy and audacious. (they’re all REALLY good at something, or have something they are known for).
If you were Hugh MacLeod you would come up with a social object. Something people would have to talk about, have to share with their friends, it’d probably be really cool. Read more
Why You don’t Need a Marketing Strategy
How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.
How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.
Remarkability: The odds that someone will talk about your company, product, service or organization.
Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.
You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.
They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.
“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.
Marketing needs to start at the beginning of the planning process of your product or service.
I love the Seth Godin quote “Advertising is the tax for the unremarkable.”
“I’m life Annie and I’m going to bite you in the ass!”
The brilliant and timely advice from Annie’s friend Megan. If you haven’t watched Bridesmaids it’s a must. I was skeptical when I found out about it too but it’s a hilarious movie.
At one point when Annie’s at her worst Megan comes in to give her some advice. It’s one of the best parts of the movie.
You try and you fail.
You succeed and don’t know why.
You lead when times are tough. You follow when times are great.
You have to be mature in the worst moments possible when you want to fly off the handle and freakout.
You learn what self control actually means.
You learn how to read people emotionally.
You learn how to deal with different types of people and different types of personalities.
You learn to create an over all goal then try and work like hell to achieve it.
You learn to be self aware in emotional situations knowing that for a moment 8 guys lives literally depend on how you approach adversity.
There’s nothing worse than letting down a 14 year old kid. Read more
- 33 Lessons in Neuromarketing
- 23 Questions On How To Break Your Customers Expectations
- 21 Questions About Your Change Management Strategy
- Content Creation Strategy
- 27 Questions About Your Customer Service Strategy
- What’s Your Why? Strategic Planning in 2017
- 32 Questions About Your Research Strategy
- 24 Questions About Your Measurement Strategy
- 21 Questions About Your Search Engine Strategy?
- 14 Questions About What Type of Company You Want To Be
- How Do We Do Search Engine Optimization (SEO)?
- How Do We Measure Your Website Strategy?
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