“You can either fit in or stand out but you can’t do both.” -Seth Godin
Ladies and gentlemen I introduce to you Alex Painter. I met Alex years ago on a Realtor competition. He wore a bowtie then and he still wears a bowtie.
Yes he IS Gumin’ At You!
Alex is a different character, he’s creative, well spoken and generally the type of guy you want to be around. Alex was moving to Banff and wanted a job in the hospitality industry, but not just any job, an awesome job. Thinking there would be a lot of competition for jobs in Banff, Alex wasn’t going to make a resume like a shmuck, Alex needed to show potential employers who he really was. He needed to show them he was “Gumin’ at them!”.
He’ll tell you the idea came from a friends Dad who was trying to help him standout amongst all the other boring job applications.
“Chews Me!” it reads along with Alex’s contact information and a picture of himself. If you cut open the pack, his references are on the inside. To cap it all off included is actual spearmint gum*(see the comment section for the type of gum).
Off to Banff he went with several packs of “Chews Me” gum in tow.
So the real question is did it work?
You better believe it. Of the first three places he dropped off “gum” at, two places offered him a job on the spot. Wow.
The next time you want a “cool” job, remember how many people are handing out resumes. If you want to standout to a potential employers don’t be afraid to do something that shows who you really are. Alex is a one-of-kind gentlemen who isn’t afraid to push the status quo of resumes and job applications.
In a world where we’re dying for creativity, it’s ideas like this that get talked about and shared. When you risk doing something different, usually you get the reward you were never expecting.
You want to keep people around you who aren’t afraid to push the boundaries on what is possible. You never know what the real benefit is until you try.
* – I actually have no idea what kind of gum he used, I assumed it was spearmint but who knows! See the comment below…
Welcome back to another exciting season of #SocialTV. With your hosts Greg Moore and Jeph Maystruck.
A couple years ago at Access Communications for channel 7, Greg and Jeph hosted a show together called “Social TV”, the show about local social media stories. We had a riot!! But our viewership never really took off much past my friend Garth. Garth PVR’d every episode. So between Greg’s family and my friend Garth we didn’t have a major following. That didn’t deter us!
Now our dearly beloved Social TV is now onto Season Two of social media madness on air. This time around we’ll be able to share the videos ONLINE, in a medium that doesn’t attempt to control the message. Funny how it took us this long to truly make social TV, well, social.
How The Golden Rule Applies To Your Social Media Strategy
Common sense is not so common when it comes to social media. “Businesses act too much like businesses online” – Conrad Hewitt
Conrad shares with us why he thinks a lot of companies get it wrong with it comes to social media and their online marketing presence. Running accounts on Facebook, Twitter, and Instagram he sees it all right now and from the sounds of it he’s not happy! It’s easy to sound professional and to echo “business jargon”, it’s hard to create a personality that people come to like and trust.
It’s hard to argue against developing a personality online with so many local examples (@ReginaPolice, @KiltedBroker, @Eric_Dillon, @BradWall, @Nenshi). All these folks don’t exactly “follow the rules” when it comes to social and their fans absolutely adore it. Don’t take yourself (or your business) to seriously online.
With the amount of options we all have to buy what you are selling from someone else, you have to figure out a way to cut through the clutter. Being different is now the safest thing your brand can be.
1. The “It smells like success in here!” “Nah, it’s just COFFEE!” stock photo
People seem to like to look off into the distance in stock photos, why? See it looks so weird! Stop using photos like this on your website please. Read more
1. Make your online passwords an uplifting or encouraging phrase.