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Tag Archive for: Case study
Give Me a Reason to go to Your Website – A Lesson From [IHeartCultureDotca]
Brandon recently completed a website for Regina Culture Days titled “iHeartCulture.ca“. Then they did the most important thing, they gave me a reason to check it out.
I love when people actually care about their website.
On their launch day at the downtown city square plaza you couldn’t miss this bus:
“Win packages to Saskatchewan Festivals. To enter visit IHeartCulture.ca”
They didn’t go the “field of dreams” route with their website like so many do. Spending a small fortune, you know, the if you build it they will come mentality. Stop it!
Building a website is easy. Getting people to your website again and again is difficult.
You must try harder every day to get people to your website. Obviously you’re going to need to measure what people are doing once they are on your website, but that’s for another blog post you silly nilly!
Good on you IHeartCulture!
Changing the Mission, Vision & Core Values of a Public Organization [Case Study]
One of my favorite projects of my professional career so far has to be working with the Regina Police Service. I was hired to help with their marketing, in the months leading up to the project the Regina Police were really making a name for themselves and it was time to capitalize on their newly found online fame. Read more
If It’s Your Customers You Wish To Delight…
…strive to do the little things right.
I went to a Seven Eleven the other night to grab a drink. When I walked in there was a line up three people deep. I grabbed my drink and stood at the end of the lineup. Then something amazing happened.