Going From Lurker to LinkedIn Leader

Here’s a workshop Jeph recently lead for Tourism Saskatchewan. Titled “Going From Lurker to LinkedIn Leader: A Crash Course in Professional Profile Production!”

It was a fun workshop, some great questions were asked! We did a live Canva demo, a live ChatGPT demo, we troubleshot how to change privacy settings (yes Jeph learned how to do that too!). All in all it was a great morning of learn all about the wonderful world of LinkedIn. Oh and two folks walked away with Will Guidara’s book Unreasonable Hospitality.

Some of my favourite slides:

A workshop with Jeph Maystruck
Duration: 2.5 hours
Location: Zoom
Date: Dec 19, 2023

Outline of this Wonderful Workshop!

Intro

Prepping Your Profile

1. 1. • Do’s and Don’t on your profile.
      • Picture, Background Image, Title, Tagline. 
      • Selecting a professional profile picture
      • Crafting an attention-grabbing headline
      • Writing a compelling summary

Showcasing your experience 

1. 1. • Adding and optimizing work experience details
      • Highlighting achievements and responsibilities
      • Incorporating multimedia content (images, videos, presentations, documents)

Skills, Endorsements, and Recommendations

1. 1. • Selecting and listing relevant skills
      • How can you get more endorsements/recommendations?
      • How to give a proper endorsement AND how NOT to (with examples!)

Expanding your network

1. 1. • How have you added people to your network before?
      • Five ways to add people to your network on LinkedIn
      • Effective connection requests and messages
      • Utilizing LinkedIn search and filters

Your Custom LinkedIn URL

1. 1. • How to create a personalized LinkedIn URL
      • Benefits of a custom URL for branding

Privacy and Security

1. 1. • What do we need to be worried about posting on LinkedIn?
      • Adjusting privacy settings
      • Handling connection requests and messages
      • Staying safe on LinkedIn
      • The “Jeph’s Mom Messaging him” Rule

Interacting and Sharing (three P’s of social media)

1. 1. • How do you create a great social media feed?
      • Engaging with your LinkedIn feed
      • Liking, commenting, and sharing content
      • The power of LinkedIn articles and posts
      • What are your three P’s? (People, Passions, Projects)

Groups and Communities

1. 1. • What are some groups you are a part of on LinkedIn?
      • Jeph’s embarrassing moment talking about LinkedIn Groups
      • Networking and learning opportunities within groups
      • Group etiquette and best practices
      • Shortlist three groups you want to be part of

 Analytics and Tracking 

1. 1. • How do you track results on LinkedIn?
      • What does success look like?
      • Understanding LinkedIn profile views and search appearances
      • Using analytics to refine your profile strategy
      • What are some goal-setting ideas that could help your account?

 Profile Review

1. 1. • If we were to audit your profile, what would we find?
      • List 5 ways to improve your profile/account
      • What is your goal for 2024?

 Your Strategy Going Forward

1. 1. • What will you commit to? 
      • What is your engagement strategy?
      • What are your three P’s
      • What is your goal?

 Conclusion and Q&A

1. • Recap of key takeaways

Download the outline here: Going From Lurker To LinkedIn Leader