A Crash Course in Professional Profile Production!

Going From Lurker to LinkedIn Leader

byJeph Maystruck/Dec 20, 2023/inBlogging, Consumer Behaviour, Marketing, Stories, Video

Here’s a workshop Jeph recently lead for Tourism Saskatchewan. Titled “Going From Lurker to LinkedIn Leader: A Crash Course in Professional Profile Production!”

It was a fun workshop, some great questions were asked! We did a live Canva demo, a live ChatGPT demo, we troubleshot how to change privacy settings (yes Jeph learned how to do that too!). All in all it was a great morning of learn all about the wonderful world of LinkedIn. Oh and two folks walked away with Will Guidara’s book Unreasonable Hospitality.

Some of my favourite slides:

A workshop with Jeph Maystruck
Duration: 2.5 hours
Location: Zoom
Date: Dec 19, 2023

Outline of this Wonderful Workshop!

Intro

Prepping Your Profile

1. - Do’s and Don’t on your profile.
  - Picture, Background Image, Title, Tagline.
  - Selecting a professional profile picture
  - Crafting an attention-grabbing headline
  - Writing a compelling summary

Showcasing your experience

1. - Adding and optimizing work experience details
  - Highlighting achievements and responsibilities
  - Incorporating multimedia content (images, videos, presentations, documents)

Skills, Endorsements, and Recommendations

1. - Selecting and listing relevant skills
  - How can you get more endorsements/recommendations?
  - How to give a proper endorsement AND how NOT to (with examples!)

Expanding your network

1. - How have you added people to your network before?
  - Five ways to add people to your network on LinkedIn
  - Effective connection requests and messages
  - Utilizing LinkedIn search and filters

Your Custom LinkedIn URL

1. - How to create a personalized LinkedIn URL
  - Benefits of a custom URL for branding

Privacy and Security

1. - What do we need to be worried about posting on LinkedIn?
  - Adjusting privacy settings
  - Handling connection requests and messages
  - Staying safe on LinkedIn
  - The “Jeph’s Mom Messaging him” Rule

Interacting and Sharing (three P’s of social media)

1. - How do you create a great social media feed?
  - Engaging with your LinkedIn feed
  - Liking, commenting, and sharing content
  - The power of LinkedIn articles and posts
  - What are your three P’s? (People, Passions, Projects)

Groups and Communities

1. - What are some groups you are a part of on LinkedIn?
  - Jeph’s embarrassing moment talking about LinkedIn Groups
  - Networking and learning opportunities within groups
  - Group etiquette and best practices
  - Shortlist three groups you want to be part of

Analytics and Tracking

1. - How do you track results on LinkedIn?
  - What does success look like?
  - Understanding LinkedIn profile views and search appearances
  - Using analytics to refine your profile strategy
  - What are some goal-setting ideas that could help your account?

Profile Review

1. - If we were to audit your profile, what would we find?
  - List 5 ways to improve your profile/account
  - What is your goal for 2024?

Your Strategy Going Forward

1. - What will you commit to?
  - What is your engagement strategy?
  - What are your three P’s
  - What is your goal?

Conclusion and Q&A

- Recap of key takeaways

Download the outline here: Going From Lurker To LinkedIn Leader

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Going From Lurker to LinkedIn Leader

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