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remarkable customer service is similar to being a dog

Customer Service Explained By The Friendliest Person In The World || Eps 33 of #InTheLab

  

I’ve only known Maple for a few years, but in that time she’s taught me a life time of lessons on how to treat people. We used to work up above Coda Clothing and shoes. Maple would be working on the floor of Coda when we’d come into work. We’d have to walk past her as we shared an entrance. She was always excited to see us no matter what. She genuinely wanted to get to know you better, it wasn’t fake or contrived, Maple is actually one of the happiest people I’ve ever met. She could keep a conversation going with a mute person! Read more

The One Secret Thing That Every Brilliant Company Does

Break their expectations.

Their: Define your customer.  This is very important, who’s the target audience?  It’s not everyone, it’s not a large group of people, the smaller and more detailed the categorization of your target audience, the easier it will be to define their expectation.

Expectations:  What do your customers expect of your product or service?  What do they think they’re getting when they hire you?  What do they actually get when they buy your product?  What does working with you entail?  The more you can define ‘what’ they’re getting, the easier it is to set an expectation.

Break: You must exceed what ever is expected of you.  You’ve defined who ‘they’ are.  You’ve defined what they ‘expect’.  Now you must determine ways to exceed it what they expect.

If done correctly you’ll have a wildly popular company.

AKA: Over delivering, providing more