One day in the StratLab office Eddy says,
“eh, chew guys ever see Aaron Draplin’s Ted talk?!”
Me: “What did you just say?!?”
Eddy: “Just watch this….”
Meet Aaron Draplin. A crazy hat wearing, beard grooming, design denim god. He’s what we strive to be one day. Just happy to be able to wake up and create art every day. That’s something to get excited about.
He’s genuine (I mean he wore a hat and swore in a Ted talk, haha!).
He does not care about awards (they just inflate ego).
He’s incredibly excited to be able to do his art every day.
1. He’s genuine
He cares. He cares so much about his audience he wants to show them how to be original. When someone swears in front of your it’s a sign of respect, they’re comfortable enough to be themselves. When Aaron takes to the stage you instantly realize this isn’t going to be your regular speech. His outfit makes him look comfortable as well, jean jacket, trucker hat? He’s making it okay to be yourself.
2. He does not care about awards
In the marketing/advertising world it’s hard to get very far without finding out about “an award you could win!” or better yet “you should apply for this award!”. Apply for an award?!? Doesn’t that defeat the purpose?!? Yet it happens all the time. Agencies attach “awards” they’ve won to proposals not knowing that clients want to hire them to create value for their organization, not simply win awards.
Winning awards can send you down a dangerous path. Always striving for the next award. What there is no more? You can’t control that outcome hence why this author thinks it’s very silly to focus on winning awards.
Finally Aaron doesn’t need an award to make him feel good, he just needs to look at the team he works with and the amazing volume of work they’ve created, and smile.
Awards are a false idol you’re seeking. Their poisonous, they change people, once you are an “award winner” you’re never the same. Stay hungry, stay thirsty.
3. He’s incredibly excited to able to do his Art every day
When I met Hugh MacLeod for the first time I asked which of his cards he created was his favourite. He said he had a lot he really liked but one always came to mind.
“If you have your health and you can make a decent living doing what you love, then you have little reason to envy other people.” -Hugh MacLeod
The way Aaron looks when he talks about being “able” to do his art every day. That’s incredible. That’s what I want to become.
Ask Dyson or Roomba.
You don’t sell by selling anymore, you sell by doing something different.
Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.
Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.
You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could
manipulate sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.
The analogy he gives is a story from Dr. Albert Bandura (the greatest living psychologist in the world, also born in Mundare Alberta, fact) who is world renown for curing phobias in a radically short period of time, sometimes in 4 hours or less. His secret? He does it in many small steps,working up to the finale, the crux, the thing they’ve always been afraid of.
He’ll bring a patient into his office and tell them there’s a snake in the room next door. The patient obviously thinks it’s ludicrous that they’ll ever go into the snake filled room. He opens a one way mirror to let them see the snake, calms them down. Then opens the door and calms them down. Then into the room, then calms them down. Recognize the pattern?
It’s a series of many steps, over time, they contribute to a major outcome. It’s really how we humans get anything done.
With this process in mind, David encourages everyone that they can be creative and they can come up with novel, unique solutions to problems they never thought were possible before. In small steps, over time, you can be come a genius.
Older people have more experience than you.
CFL linemen are stronger than you.
Accountants are more analytical than you.
Comedians are funnier than you.
Financial analysts are better with their money than you.
Religious people are more spiritual than you.
NCAA football coaches are better leaders than you.
People who work at Google are smarter than you.
The only thing they can’t be is more passionate than you.
What ever your thing is, nobody can be more passionate about it than you.
You may never be as smart, or as strong, or as fast, or as spiritual, or as rich as the next person. But you CAN be more passionate about your thing than anyone else in the world.
The quote in the picture at the top is from Sir Ken Robinson in his Ted Talk How Schools Kill Creativity.
You’re in a bad mood, you need to cheer yourself up. Some people go on a shopping spree, some people eat their feelings. If you think spending money on yourself is going to make you happier you’re wrong, kinda. The feeling you get after you spoil yourself with materialistic gifts is short lived and your long-term happiest isn’t affected at all.
So how do you make yourself happy?
It’s a remarkably easy solution.
Do something nice for someone else. Biologically we get more of a benefit from spending money on other than we do on ourselves. If you don’t believe it check out this article on how to buy happiness.
Here’s a video of me talking about how to make yourself a happier person.
If you want to learn more about the study on how to buy happiness here’s the Ted talk.
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