Anything can become beautiful, if viewed in the right context. This quote hit home because it makes you think about the world of advertising like the world of nature. Depending on what you’re looking at and when you’re looking at it, anything can become beautiful. Flowers grow large, colourful petals to attract the Bees. The larger the flower, the more colourful the flower, the more attention it gets.
Sure some of the other flowers don’t like it, they compete for the smaller Bees and will never really be on the same level as the big, beautiful flowers. But then again, those flowers have evolved over time to adapt themselves to what the Bees want. In time, that small little flower may change as well and one of it’s descendants may just become a big flower with a better marketing budget.
It’s just social signaling, all marketing is social signaling
Companies, just like flowers mustn’t rush the growth of their petals. Just like nature, trying to be something you’re not doesn’t end well. Gradually attracting more Bees, larger Bees, is the only way to grow.