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Pokémon a Go-Go? or Pokémon a No-No? | Eps 54 #InTheLab

A couple weeks back I got to interview Greg Moore from Look Agency here in Regina.

I love Greg’s opinion on marketing, he’s a genuine nice guy and tends to disagree with me a lot (that’s why get along so well).

Today’s topic: is Pokémon really a thing? Greg’s here to tell us why.

I love what he says about some things don’t need a goal, a monetary outcome or a defined purpose, Pokémon is such a popular thing to a wide variety of people. Sometimes it’s okay not to know why. Sometimes these fads come for a reason, we need to learn that reason and make the proper adjustments to our own organizations.

Here’s what Greg taught me: everything doesn’t have to have a defined “why”. Just because you don’t Ike something doesn’t mean others will follow. No matter how you feel about things, the crowd will always show you some truth to your idea.

As always, thanks Greg!

twitter-bird

The Top 100 Most Influential People on Twitter in Regina [Infographic]

Twitter birds RTingHave you ever wondered who the most influential people on Twitter in Regina are? I have, lots, I compiled a list of people to follow a while ago but it was a list I came up with myself (pretty, pretty, pretty, biased). The list below was created using Followerwonk An awesome tool from the goodlookin’ folks at Moz.

In Followerwonk you can search peoples’ bios, location, and much, more. For this infographic, I searched for all the people on Twitter with ‘Regina’ listed as their location. There were just over 21,000 results. Below are the top 100 people ranked by Social Authority. Social Authority is made up of three main parts, you can read more about it here and here.

The definition of Social Authority from MOZ:

  1. The retweet rate of a few hundred of the measured user’s last non-@mention tweets
  2. A time decay to favor recent activity versus ancient history
  3. Other data for each user (such as follower count, friend count, and so on) that are optimized via a regression model trained to retweet rate

Below you’ll also find three columns on the right that provide each individuals % Tweets w/ @contacts (a measure of how engaging you are), % Tweets w/ URLs (a measure of what you share) and % Retweets in your Timeline (a measure of how active you are). If you want a further explanation of what % Tweets w/ @contacts, % Tweets w/ URLs, and % Retweets in Timeline, see this post from the Moz on the new engagement metrics for Twitter. If Tweeter doesn’t have these values beside their name, it’s because Moz didn’t register the number, either inadequate information or not enough Tweet volume.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: Social Authority

For the entire list of everyone who has a Social Authority ranking (and to find your own score), see the Spreadsheet here: 1292 of the Most Influential People on Twitter in Regina.

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