Tag Archive for: internet

Give Me a Reason to go to Your Website – A Lesson From [IHeartCultureDotca]

Jul 27, 2013/1 Comment/in Regina, Social Media, Strategy, Website/by Jeph

Brandon recently completed a website for Regina Culture Days titled “iHeartCulture.ca“. Then they did the most important thing, they gave me a reason to check it out.

I love when people actually care about their website.

On their launch day at the downtown city square plaza you couldn’t miss this bus:

Iheartculture.ca bus

“Win packages to Saskatchewan Festivals. To enter visit IHeartCulture.ca”

They didn’t go the “field of dreams” route with their website like so many do. Spending a small fortune, you know, the if you build it they will come mentality. Stop it!

Building a website is easy. Getting people to your website again and again is difficult.

You must try harder every day to get people to your website. Obviously you’re going to need to measure what people are doing once they are on your website, but that’s for another blog post you silly nilly!

Good on you iheartculturedotca

Good on you IHeartCulture!

https://strategylab.ca/wp-content/uploads/2013/07/Iheartculture-dot-ca-1024x768.jpg 768 1024 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2013-07-27 11:48:212017-12-31 16:45:54Give Me a Reason to go to Your Website – A Lesson From [IHeartCultureDotca]

How do I come up for ________ in Google search?

Dec 6, 2012/0 Comments/in Research, Strategy/by Jeph

Google

Coming up in Google for phrases your ideal customers are searching for is one of the most important tactics within your marketing strategy.

Think about how customers will find you in the future. Will they go directly to your website? Will they be searching on Facebook? Will they just ask their friends? Will they simply just ask their friends on Twitter? Will they look you up in the phone book? Will they see your coupon in the mail and go to your store and buy? Read more

https://strategylab.ca/wp-content/uploads/2012/12/benjamin-dada-323461.jpg 3456 5184 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2012-12-06 16:12:022017-12-24 21:04:43How do I come up for ________ in Google search?

Video: The Only Two Reasons You Go On The Internet

Oct 2, 2012/0 Comments/in Research, Strategy/by Jeph

There are only two reason why people go online; to either solve a problem or to entertain themselves, nothing else.

Think about it, you never just “waste time”, you’re solving a news, banking, work, vehicle, or home related problem or you’re entertaining yourself. Gossip sites, games, the news, all forms of entertainment. Twitter can be both, entertaining and solving a problem. Reddit, YouTube, Facebook, are mostly entertaining but can solve problem for us. E-mail newsletters for the most part don’t solve a problem, neither do they entertain, hence why average open rate for e-mail newsletters is dismally low.

https://strategylab.ca/wp-content/uploads/2012/10/markus-spiske-153537.jpg 5760 3840 Jeph https://strategylab.ca/wp-content/uploads/2021/07/strat-icon-2021-white.png Jeph2012-10-02 23:31:022017-12-20 16:54:33Video: The Only Two Reasons You Go On The Internet