Give Me a Reason to go to Your Website – A Lesson From [IHeartCultureDotca]
Brandon recently completed a website for Regina Culture Days titled “iHeartCulture.ca“. Then they did the most important thing, they gave me a reason to check it out.
I love when people actually care about their website.
On their launch day at the downtown city square plaza you couldn’t miss this bus:
“Win packages to Saskatchewan Festivals. To enter visit IHeartCulture.ca”
They didn’t go the “field of dreams” route with their website like so many do. Spending a small fortune, you know, the if you build it they will come mentality. Stop it!
Building a website is easy. Getting people to your website again and again is difficult.
You must try harder every day to get people to your website. Obviously you’re going to need to measure what people are doing once they are on your website, but that’s for another blog post you silly nilly!
Good on you IHeartCulture!