Loading
StratLab Marketing
  • Home
  • About
  • What We Do
    • Website Development
    • Photography & Videography
    • Graphic Design
    • Social Media Strategy
    • Marketing Strategy
    • Search Engine Optimization (SEO)
    • Workshops & Presentations
  • Our Work
  • Blog
  • Community
  • Contact
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px

Hyperlink Anatomy

What are the different parts of a URL?

byCarter/Jun 24, 2023/inInnovation, Research, Website

Ever wondered what all those bits and bobs in a URL actually mean? I mean, we all use the internet every day, right? We’re constantly clicking links and typing out URLs, but do we really understand what they represent?

So, as a programmer (and a bit of a geek), I couldn’t resist the temptation to create something that unravels this mystery. And that’s how this nifty little applet of mine was born! It’s a fun, interactive tool that I’ve built to help you – and me – decode the various parts of a URL. It’s like a behind-the-scenes tour of your browser’s address bar.

This app breaks down everything from the scheme (that’s the “https” part) to the host (like “www.google.com“), subdomains, domains, subdirectories, the query string, parameter keys, values, and even that little hash symbol (which is actually called a fragment). I’ve put in a few snippets of info explaining each part, to give you an idea of how they all work together to get you to your digital destination.

In fact, even if you’re not a tech whiz, understanding this stuff can be super useful. For instance, knowing about schemes might make you think twice before entering sensitive information on a site that’s not ‘https’ secured. Or recognizing query strings could help you better use search functions on websites.

So, why not take this applet for a spin? Just click on the labels to learn more about each piece of the URL puzzle. By the end of it, you’ll be able to read URLs like a pro and who knows, you might even impress your friends at your next virtual hangout!

Quick Reference

  1. Scheme: This indicates the protocol to be used by the server, like ‘https‘ for secure browsing.
  2. Host: This identifies the server that’s hosting the web resource, like ‘www.example.com‘.
  3. Subdomain: This is a subdivision of the main domain, often used to organize content or services, like ‘blog’ in ‘blog.example.com‘.
  4. Second-Level Domain: The name of a website that signals its brand identity, for example, ‘mlb’ in ‘mlb.com‘.
  5. Top-Level Domain: This specifies the type of entity your organization registers as, like ‘.com’ for commercial entities or ‘.edu’ for academic institutions.
  6. Subdirectory: This is a subfolder that gives an indication of the specific webpage section, such as ‘hats’ in ‘https://shop.yourstore.com/hats‘.
  7. Query String: This is a sequence of non-hierarchical data (parameters) passed to the server for additional instructions or data processing.
  8. Query Parameter: This is a single query in a query string, consisting of a Key and a Value.
  9. Parameter Key: This is the unique identifier in a parameter that specifies additional information to the server, such as ‘q’ in ‘https://www.example.com/search?q=apple‘.
  10. Parameter Value: This is the data value assigned to a key in a parameter, like ‘apple’ in the example above.
  11. Path: This specifies the location of a specific resource on the server after the domain and any subdomain(s), such as ‘/products/software/index.html‘ in ‘https://www.example.com/products/software/index.html‘.
  12. Fragment: This is an optional component that directs to a secondary resource within a page, typically identified by a hash symbol (#).
  13. Separator: This is the delimiter (like ‘://’) that separates the scheme from the hostname or IP address.

Image Macro (for sharing)

Click the labels in the diagram above to learn about the different parts of a URL.

Scheme

The scheme tells web servers which protocol to use when it accesses a page on your website.

Before the invention of SSL (Secure Socket Layer) technology, websites were served over the unencrypted HTTP protocol. Nowadays, HTTPS — which stands for Hypertext Transfer Protocol Secure — is the most common scheme. It tells your web browser to encrypt any information you enter onto the page, like your passwords or credit card information, so cybercriminals can’t access it. This security protocol protects your website visitors and implementing it will help your site rank better on Google. That's why implementing SSL is a must-do on any technical SEO guide.

Other schemes you might see are mailto:, which can open your computer’s default email service provider to help you draft an email to the email address you entered in the URL, tel: which tells the device to dial the provided phone number if it has the ability to do so, and ftp:, which is a standard protocol for transferring computer files between a client and server on a computer network.

Host

The "host" is a part of a Uniform Resource Locator (URL) that identifies the domain name or IP address of the server that hosts the resource being requested. In other words, it is the network location of the website or web page that is being accessed.

For example, in the URL "https://www.example.com/index.html", the host is "www.example.com". It identifies the server that is hosting the website or web page that the user wants to access.

The host component of a URL is important because it helps web browsers and servers to locate and retrieve the requested resource from the appropriate server on the internet. Without the host information, the URL would not be able to identify the server hosting the resource, and the user would not be able to access the website or web page.

Subdomain

A subdomain is a part of a domain name in a URL that is located to the left of the main domain name and separated by a dot. In other words, it is a subcategory or subdivision of a larger domain name.

For example, in the URL "https://blog.example.com/", "blog" is the subdomain of the domain name "example.com". The subdomain "blog" indicates that the content being accessed is hosted on a separate server or section of the main website, and may contain different content or functionality from the main domain.

Subdomains are commonly used to organize content or services within a website, especially for large organizations or businesses that have multiple departments or offerings. They can also be used to provide access to specific content, such as language or country-specific versions of a website.

Subdomains can be created by the domain owner through the domain name registrar or web hosting provider. They can be assigned their own IP address or use the same IP address as the main domain, depending on the hosting configuration.

Second-Level Domain

The second-level domain (SLD) - often shortened to just "Domain" - is the name of a website. It helps people know they’re visiting a certain brand’s site.

For instance, people who visit “mlb.com” know they’re on Major League Baseball’s website, without needing any more information.

Top-Level Domain

The top-level domain (TLD) is intended to specify what type of entity your organization registers as on the internet.

For example, “.com” is intended for commercial entities, so a lot of businesses register with a top-level domain of “.com”. Similarly “.edu” is intended for academic institutions, so a lot of colleges and universities register with a top-level domain of “.edu”.

Subdirectory

A subdirectory — also known as a subfolder — helps people as well as web crawlers understand which particular section of a webpage they’re on.

For instance, if you own an online store that sells t-shirts, hats, and mugs, one of your website’s URLs could look like “https://shop.yourstore.com/hats”. Notice that the subdomain is “shop” and the subdirectory is “hats." That means this URL would serve up the “Hats” page, which is a subfolder of the “Shop” page. T-shirts and mugs would be other subfolders of this page.

Query String

A query string is an optional URL component preceded by a question mark (?), containing a string of non-hierarchical data passed to the server. These parameters are used to specify additional instructions or data for the server to process, such as search queries or user preferences.

Its syntax is not well defined, but by convention is most often a sequence of one or more attribute–value pairs (known as Parameters) separated by a delimiter.

* Visit this Stack Overflow post to learn more.

Query Parameter

A Parameter is a single query in a Query String, consisting of a Key and a Value.

Parameter Key

A Key - also known as an Attribute - is the unique identifier for a Query Parameter. It is assigned to a specific Value, separated by an equals sign (=), in order to provide additional information or instructions to the server.

For example, in the URL "https://www.example.com/search?q=apple", the key is "q", which stands for "query". The value assigned to the key is "apple", which is the search term being requested by the user. The server can then use this information to return search results for the specified query.

Keys are commonly used in URLs to pass data between the client (web browser) and the server. They can also be used to specify options, settings, or preferences for the resource being requested, such as language, date format, or user ID.

Multiple key-value pairs can be included in a URL parameter by separating them with an ampersand (&). For example, in the URL "https://www.example.com/search?q=apple&lang=en", there are two key-value pairs: "q=apple" and "lang=en".

Parameter Value

See: Parameter Key

Path

A path is a component of a URL that comes after the domain and any subdomain(s), and specifies the location of a specific resource on the server. It can include one or more segments separated by slashes ("/"), with each segment representing a subdirectory or file within the website's directory structure.

For example, in the URL "https://www.example.com/products/software/index.html", the path is "/products/software/index.html". This specifies the directory path to the specific resource, which in this case is a web page called "index.html" located in the "software" subdirectory within the "products" directory on the server.

Paths are important because they allow web browsers to locate and retrieve the specific resource being requested by the user. The path component can include file extensions such as .html, .php, .css, .jpg, and others, depending on the type of resource being requested.

Fragment

The optional fragment component is preceded by a hash (#).

The fragment contains a fragment identifier providing direction to a secondary resource, such as a section heading in an article identified by the remainder of the URI. When the primary resource is an HTML document, the fragment is often an ID attribute of a specific element, and web browsers will scroll this element into view. The element with the ID is known as the "Anchor" when used in this way.

Separator

The "://" after the URL scheme is a separator that indicates the beginning of the network location portion of the URL. It is a required delimiter between the scheme and the hostname or IP address.

For example, in the URL "https://www.example.com/index.html", "https" is the URL scheme, and "www.example.com" is the network location. The "://" separator indicates that the network location information is about to follow, and allows the web browser to properly parse and interpret the URL.

"It seemed like a good idea at the time,"

Tim Berners-Lee, the creator of the Web’s bedrock software standards admitted that when he devised the web, he had no idea that the forward slashes in every web address would cause "so much hassle".

Typing in // has just resulted in people overusing their index fingers, wasting time and using more paper[...] It's pretty pointless.

Tags:#InTheLab, internet, learning
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail

Search Search
Recent
  • Big Idea Camp 2026: Build what matters.Sep 9, 2026 - 3:33 pm
  • Skunk Works Book
    Books to Read: Impossible Things, People, Football, Skunk...Aug 23, 2026 - 3:25 pm
  • Don't confuse polish with value
    Don’t Confuse Polish With ValueAug 7, 2026 - 1:39 pm
  • What To Do in the Age of AI Built Websites and AI Built Everything
    What To Do in the Age of AI Built Websites and AI Built...Aug 5, 2026 - 1:51 am
  • What have YOU used AI for?-canada
    We asked 1,000 People in Canada: What Have You Used A.I....Jul 30, 2026 - 2:11 pm
Tags
#InTheLab advice bestof books books to read business strategy customer service education Human first innovation inspiration learning lessons marketing marketing strategy mindset online strategy presentations psychology quotes regina smarter thinking social media strategy stratlab teaching thinking video videos what is the future of marketing

Top Posts

  • 30 Podcast Episodes You Need To Listen To Before You Die
  • The 30 Best Ted Talks
  • The Final Essay by Steve Jobs
  • 25 Inspiring Quotes On Shipbuilding, Leading, Design and Happiness [From 8 Books]
  • How Does TikTok Know Exactly What Type of Videos I Want To Watch?

Some of our Favourite Blogs

  • How Do We Measure Your Website Strategy?
  • 33 Lessons in Neuromarketing
  • 27 Questions About Your Customer Service Strategy
  • 21 Questions About Your Search Engine Strategy
  • 3 Hacks That Will Make You Instantly Better at Instagram
  • The Top 10 Most Visited Pages on Our Website in 2022 and Why (Video)
  • 10 Ways To Help a Business That Cost You Absolutely Nothing
  • 30 Podcast Episodes You Need To Listen To Before You Die
  • 50 Courses From 27 Different Universities, All For Free
  • 99 of the Most Creative Advertisements in the World
  • 7 Must Read Business Books in 2022
  • How To Get a Website To Rank on the First Page of Google (For a LOCAL company)
  • How to Market a Sport; Netflix Presents Formula 1: Drive to Survive
  • Three Documentaries You Have To Watch – Pandora’s Promise, Artifact and Ivory Tower
  • Website Strategy: Be findable. Be trustable. Be remarkable. Episode #3 #InTheLab

Work With Us

Ready to take the stress out of marketing and website building? Contact us today and discover how Stratlab can help you become more findable, trustable, and remarkable. Together, we’ll create something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Top Rated Service 2026
Google
Google star 1Google star 2Google star 3Google star 4Google star 54.9
4.9Google star 1Google star 2Google star 3Google star 4Google star 5
verified by Trustindex
Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.
Write a review
Posted on Google Google
Mark Johnston profile picture
Mark Johnston
24 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A great group that does great work! High recommend!!
Posted on Google Google
Paula Estin profile picture
Paula Estin
15 September 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Stratlab team has been fantastic. In the last 2 years Stratlab has helped us to overhaul our website. I am not a tech person, but in working with Carter, Dustin, or Brandon, bit-by-bit we've been able to revolutionize our Events Guide from what it previously was. With pretty much every idea I've had, some I didn't even know if they were technically possible, these wizards have found a way to make them happen. They are also usually super quick to make requested changes or fix any weirdness that may arise. We've had one of the best-looking and most user-friendy tourism Events Guides in the country that even our residents are getting excited about using! You can tell these guys are passionate about their work and care about getting their customers exactly what they need & want. I'm sad that I'll no longer be working with this crew due to transitioning to another department at work, but I highly recommend the Strat Lab team for any web design project 👍👍
Posted on Google Google
M. Tolley profile picture
M. Tolley
28 August 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I recently had the privilege of working with Brandon at StratLab, and the quality of his work is truly next‑level. After one quick call to share my vision for a bat demo video, he understood exactly what I needed, and delivered something far beyond what I imagined. His attention to detail, creative precision, and top‑tier expertise show what real professionalism looks like. Every frame, every transition, every moment was crafted with intention. He respected timelines, communicated clearly, and made the entire process effortless. I can only hope to work with Brandon again.
Posted on Google Google
Ben Hebert profile picture
Ben Hebert
28 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I have been doing business with Strat Lab and since 2020. These guys have always been A1, put their best foot forward and delivered for all my personal or business needs. Thanks Team!
Posted on Google Google
ReginaFlyerExpress profile picture
ReginaFlyerExpress
24 April 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Called StratLab for some questions regarding my website and had the pleasure of speaking with Jeph. More business's need people like Jeph. Hope I can work with you guys down the road.
Posted on Google Google
Kyle Halvorson profile picture
Kyle Halvorson
31 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The StratLab team are top shelf humans! (and pretty decent marketers ;) that understand how to set your organization up for online (and in person) success, as well as help position you as a reputable and trusted source within your market. Always great dealing with Jeph & Brandon! "If you are awesome online, you better be awesome offline." ~Jeph Maystruck
Posted on Google Google
Garrett McMillan - GMAC Golf profile picture
Garrett McMillan - GMAC Golf
13 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
What an awesome group of people to work with! Great energy and genuinely excited to help you promote your business. 12/10 recommend.
Posted on Google Google
Annette M Frazier profile picture
Annette M Frazier
11 November 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is great to work with! I’ve had the opportunity to hire them to design our webpage, create sections, and upload over 3,000 photos and documents. I give them a 5- Star review-the work they did exceeded my expectations! I look forward to our continued collaboration-thank you Strat Lab!! Annette M. Frazier-Cowessess First Nation.
Posted on Google Google
Northland Forest profile picture
Northland Forest
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have used Strategy Lab for years now, built 2 websites and many logos with them. Amazing team, great design, always helpful and very friendly! Will be using them for years to come great job team.
Posted on Google Google
Tanner Ewashko profile picture
Tanner Ewashko
23 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Strategy Lab is the best!


  • Talk to us!
  • 306.535.9697
  • info@strategylab.ca
  • Visit us at Path Cowork
  • 200 – 1965 Broad St, Regina, SK
  • Home
  • About
  • Blog
  • Our Work
  • Community
  • Contact
  • What We Do
  • Website Development
  • Social Media Strategy
  • Videography & Photography
  • Marketing Strategy
  • Search Engine Optimization
  • Workshops & Presentations
© 12,021HE ? Made with ♥ in Regina, SK
  • Link to Facebook
  • Link to Instagram
  • Link to LinkedIn
  • Link to Youtube
  • Link to 500px
  • Privacy Policy
  • Fulfillment Policy
Link to: 10 Lessons Marketers Can Learn from Dungeons & Dragons (D&D) Link to: 10 Lessons Marketers Can Learn from Dungeons & Dragons (D&D) 10 Lessons Marketers Can Learn from Dungeons & Dragons (D&D) Link to: A Historical Dive into Victorian Marketing and Its Influence on the Modern Day Link to: A Historical Dive into Victorian Marketing and Its Influence on the Modern Day A Historical Dive into Victorian Marketing and Its Influence on the Modern ...
Scroll to top Scroll to top Scroll to top